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  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.


Popular Social Media Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Meta

    Data Analytics Methods for Marketing

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Planning, Sales Pipelines, Customer Analysis, Marketing Channel, Advertising Campaigns, Regression Analysis, Forecasting, Data Analysis, Unsupervised Learning, Key Performance Indicators (KPIs), Return On Investment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    285 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Social Media Marketing : From Beginner to Advanced

    Skills you'll gain: Content Creation, Instagram, Branding, Digital Advertising, Advertising Campaigns, Facebook, Google Gemini, AI Product Strategy, Marketing Automation, ChatGPT

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Shopify eCommerce: Social Media Ads for Sales Success

    Skills you'll gain: Marketing Analytics, Google Ads, Promotional Strategies, Analysis, Google Analytics, Promotions and Campaigns, Marketing, Process Optimization, E-Commerce, Photo/Video Production and Technology, Budget Management, Content Creation, Return On Investment, Video Production, Apple iOS

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Sports Performance Analytics

    Skills you'll gain: Forecasting, Statistical Methods, Exercise Science, Regression Analysis, Data Cleansing, Scikit Learn (Machine Learning Library), Supervised Learning, Data Processing, Statistical Hypothesis Testing, Sports Medicine, Correlation Analysis, Predictive Modeling, Matplotlib, Data Manipulation, Applied Machine Learning, Injury Prevention, Analytics, Data Analysis, Statistical Analysis, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    273 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Marketing Analytics with Meta

    Skills you'll gain: A/B Testing, Marketing Analytics, Advertising Campaigns, Campaign Management, Data Presentation, Presentations, Marketing, Marketing Effectiveness, Social Media Campaigns, Advertising, Digital Advertising, Marketing Strategies, Social Media Marketing, Facebook, Data-Driven Decision-Making, Data Analysis, Brand Awareness, Key Performance Indicators (KPIs), Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    249 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Introduction to Social Media Marketing

    Skills you'll gain: Social Media Marketing, Target Audience, Social Media Strategy, Social Media, Persona Development, Smart Goals, Key Performance Indicators (KPIs), Social Media Management, Digital Media Strategy, Marketing, Marketing Strategies, Facebook, Marketing Channel, Instagram, Digital Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Social Media as a Marketing Tool in Business Communication

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Campaigns, Social Media Content, Social Media Marketing, Marketing Communications, Target Audience, Digital Media Strategy, Brand Strategy, Brand Management, Strategic Communication, Marketing Planning, Paid media, Content Strategy, Customer Insights, Shared Media, Content Performance Analysis, Persuasive Communication, Earned Media, Content Creation

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    M

    Meta

    GenAI in Social Media Marketing

    Skills you'll gain: Target Audience, Generative AI, Social Media Marketing, Social Media, Social Media Strategy, AI Product Strategy, MarTech, Content Creation, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    People Analytics

    Skills you'll gain: People Analytics, Human Capital, Human Resource Strategy, Human Resources, Talent Management, Organizational Effectiveness, Workforce Management, Analytics, Performance Measurement, Employee Performance Management, Data-Driven Decision-Making, Performance Analysis, Network Analysis, Employee Retention, Performance Management, Collaboration, Data Analysis, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    6.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    ROI-Driven Digital Marketing Analytics

    Skills you'll gain: Search Engine Marketing, Google Ads, Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Online Advertising, Marketing Budgets, Performance Metric, Pay Per Click Advertising, Digital Marketing, Paid media, Search Engine Optimization, Data-Driven Decision-Making, Return On Investment, Marketing Automation, Marketing Strategies

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    From Likes to Leads: Interact with Customers Online

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media Management, Social Media Campaigns, Content Creation, Digital Marketing, Digital Advertising, Customer Engagement, Brand Awareness, Marketing Analytics, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Business Analytics

    Skills you'll gain: People Analytics, Descriptive Analytics, Financial Statement Analysis, Business Analytics, Data-Driven Decision-Making, Customer Analysis, Human Capital, Human Resource Strategy, Operations Research, Financial Analysis, Marketing Analytics, Analytics, Operational Efficiency, Predictive Analytics, Customer Insights, Financial Data, Operational Analysis, Peer Review, Human Resources, Business Operations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular social media analytics courses

  • Data Analytics Methods for Marketing: Meta
  • Social Media Marketing : From Beginner to Advanced: LearnKartS
  • Shopify eCommerce: Social Media Ads for Sales Success: Skillshare
  • Sports Performance Analytics: University of Michigan
  • Marketing Analytics with Meta: Meta
  • Introduction to Social Media Marketing: Meta
  • Social Media as a Marketing Tool in Business Communication: University of Colorado Boulder
  • GenAI in Social Media Marketing: Meta
  • People Analytics: University of Pennsylvania
  • ROI-Driven Digital Marketing Analytics: Simplilearn

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