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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • J

    Johns Hopkins University

    Gestion de l’analyse des données

    Skills you'll gain: Data Analysis, Analytical Skills, Data Management, Exploratory Data Analysis, Statistical Reporting, Data Synthesis, Data Capture, Data Modeling, Data Presentation, Data Collection, Statistical Modeling, Data Validation, Statistical Inference, Model Evaluation, Communication

    ★ 4.5 (10) · Mixed · Course · 1 - 4 Weeks

  • K

    Knowledge Accelerators

    Dive Deeper into Data-Driven Decisions with Power BI

    Skills you'll gain: Power BI, Dashboard, Business Intelligence, Data Modeling, Data Import/Export, Dashboard Creation, Business Intelligence Software, Interactive Data Visualization, Data Transformation, Data Visualization Software, Data Storytelling, Pivot Tables And Charts, Datamaps, Data Sharing, Management Reporting, Geospatial Information and Technology, Data-Driven Decision-Making, Data Integration, Data Cleansing, Microsoft Teams

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Sales Analysis with Claude

    Skills you'll gain: Sales Strategy, Sales Process, Sales Enablement, Anthropic Claude, Sales, Sales Development, Sales Management, Data-Driven Decision-Making, Inside Sales, AI Personalization, Customer Analysis, Customer Insights, Personalized Campaigns, Customer experience improvement, Customer experience strategy (CX), Market Analysis, Trend Analysis, Forecasting, Analysis, Market Trend

    Intermediate · Course · 1 - 4 Weeks

  • B

    Ball State University

    Introduction to Data Science

    Skills you'll gain: Data Ethics, Data Collection, Probability & Statistics, Statistics, Sampling (Statistics), R (Software), Data Science, R Programming, Statistical Methods, General Science and Research, Data Structures, Data Analysis, Statistical Programming, Responsible AI, Information Privacy, Informed Consent, Social Impact, Ethical Standards And Conduct, Algorithms, Big Data

    ★ 4.7 (7) · Beginner · Course · 1 - 3 Months

  • W

    Whizlabs

    Exam Prep AZ-305: Microsoft Azure Solutions Architect Expert

    Skills you'll gain: Microsoft Azure, Role-Based Access Control (RBAC), Azure Synapse Analytics, Azure Active Directory, Real Time Data, Zero Trust Network Access, Serverless Computing, Cloud Solutions, Identity and Access Management, Data Integration, Cloud Management, Cloud Applications, Virtual Machines, Cloud-Native Computing, Cloud Computing Architecture, Cloud-Based Integration, Cloud Computing, Solution Architecture, Disaster Recovery, Virtual Networking

    Intermediate · Specialization · 1 - 3 Months

  • X

    Xbox

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Consumer Behaviour, Market Analysis, Customer Analysis, Product Management, Persona Development, Target Market, Data Presentation, Product Marketing, Target Audience, Data Storytelling, Market Intelligence, Report Writing, Research Reports, Market Opportunities, User Research, Competitive Intelligence, Data Analysis, Critical Thinking

    ★ 4.6 (13) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Descubre diferentes formatos de anuncios en Facebook

    Skills you'll gain: Meta Ads Manager, Facebook, Target Audience, Social Media Campaigns, Target Market, Advertising Campaigns, Social Media, Social Media Marketing, Social Media Management, Advertising, Social Media Content, Online Advertising, Digital Advertising, Videography, Web Presence

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    GenAI for Sales Teams

    Skills you'll gain: Responsible AI, AI Personalization, Sales Enablement, Sales Process, Sales Management, Sales Development, General Sales Practices, Sales Operations, Generative AI Agents, Customer Engagement, Sales, Data-Driven Decision-Making, AI Enablement, AI Integrations, Large Language Modeling

    ★ 4.2 (9) · Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Six Sigma Black Belt: Analyze, Improve & Control

    Skills you'll gain: Lean Six Sigma, Sample Size Determination, Six Sigma Methodology, Process Improvement, Quality Improvement, Data-Driven Decision-Making, Lean Methodologies, Statistical Process Controls, Process Improvement and Optimization, Process Analysis, Lean Manufacturing, Continuous Improvement Process, Predictive Modeling, Predictive Analytics, Statistical Methods, Process Capability, Statistics, Quality Management, Statistical Analysis, Quality Monitoring

    ★ 5 (13) · Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Compensation: Smarter Pay Equity Analysis

    Skills you'll gain: Responsible AI, Google Gemini, HR Tech, Compensation and Benefits, Anthropic Claude, Human Resources, Human Resource Strategy, Forecasting, Governance, Mitigation

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    لوسائط الرقمية واستراتيجيات التسويق

    Skills you'll gain: Digital Media Strategy, Customer Relationship Management (CRM) Software, Customer Relationship Management, Digital Marketing Campaigns, Digital Marketing, Online Advertising, Email Marketing, Campaign Planning, Marketing Strategies, Marketing Planning, Social Media, Social Media Strategy, Social Media Campaigns, Keyword Research, Digital Brand Strategy, Social Media Marketing, Social Media Management, Marketing Channel, Strategic Marketing, Marketing

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Design A Newsletter with MailChimp

    Skills you'll gain: Newsletters, Email Marketing, Content Scheduling, Content Creation, Content Development and Management, Scheduling, Test Tools, User Accounts, Marketing, Communication

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Gestion de l’analyse des données: Johns Hopkins University
  • Dive Deeper into Data-Driven Decisions with Power BI: Knowledge Accelerators
  • Sales Analysis with Claude : Coursera
  • Introduction to Data Science: Ball State University
  • Exam Prep AZ-305: Microsoft Azure Solutions Architect Expert: Whizlabs
  • Market Research and Competitive Analysis: Xbox
  • Descubre diferentes formatos de anuncios en Facebook: Coursera
  • GenAI for Sales Teams: Coursera
  • Six Sigma Black Belt: Analyze, Improve & Control: EDUCBA
  • GenAI for Compensation: Smarter Pay Equity Analysis: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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