• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • J

    Johns Hopkins University

    Cours intensif sur la science des données

    Skills you'll gain: Data Science, Data Literacy, Project Design, Data Strategy, Data Management, Business Analytics, Performance Metric, Descriptive Statistics, Machine Learning, Statistical Inference

    Mixed · Course · 1 - 4 Weeks

  • D

    Duke University

    Data Science for Agile Decision-Making

    Skills you'll gain: Data-Driven Decision-Making, Data Strategy, Strategic Decision-Making, Business Analytics, Business Intelligence, Analytics, Data Literacy, Decision Making, Forecasting, Data Science, Operational Analysis, Data Analysis, Market Intelligence, Predictive Analytics, Artificial Intelligence

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Markets: Strategy with SWOT

    Skills you'll gain: Competitive Analysis, Market Analysis, Competitive Intelligence, Market Research, Strategic Marketing, Marketing Strategies, Go To Market Strategy, Case Studies, Market Intelligence, Strategic Thinking, Marketing, Market Opportunities, Marketing Strategy and Techniques, Business Strategy, Analysis, Product Marketing, Strategic Decision-Making, Product Strategy, Data-Driven Decision-Making, Promotional Strategies

    Beginner · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    On-Page SEO

    Skills you'll gain: Blogs, Search Engine Optimization, Copywriting, Content Optimization, Web Analytics and SEO, Web Content, Keyword Research, Content Creation, Digital Marketing Tools, Driving engagement, Generative AI

    Mixed · Course · 1 - 3 Months

  • G

    Google Cloud

    BigQuery Soccer Data Analysis

    Skills you'll gain: Database Software, Databases, Database Management, SQL, Query Languages, Data Analysis, Data Science, Statistical Analysis

    3.1
    Rating, 3.1 out of 5 stars
    ·
    9 reviews

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    YouTube Growth: Boost Your Engagement

    Skills you'll gain: Drive Engagement, Driving engagement, Live Streaming, Content Development and Management, Digital Publishing, Content Scheduling, Social Media Marketing, Growth Strategies, Customer Engagement, Social Media Content, Content Management, Social Media Strategy, Content Optimization, Video Production, Content Strategy, Content Creation, Production Schedule

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Introduction to Data Engineering on AWS

    Skills you'll gain: Cloud Engineering, Data Integration, Performance Tuning, Serverless Computing, Database Architecture and Administration, Data Quality, Data Transformation

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Qlik Sense for Beginners: Analyze and Visualize Data

    Skills you'll gain: Data Storytelling, Data Presentation, Customer Analysis, Data Integration, Data Visualization, Data Analysis, Customer Insights, Data-Driven Decision-Making, Data Analysis Software, Exploratory Data Analysis, Customer Retention, Analytics, Data Visualization Software

    4.1
    Rating, 4.1 out of 5 stars
    ·
    15 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • P

    Packt

    The Art of Doing - Web Development for Beginners

    Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), HTML and CSS, Javascript, Web Design, Event-Driven Programming, Web Design and Development, Development Environment, Web Development, Integrated Development Environments, Web Applications, Hypertext Markup Language (HTML), Programming Principles, Graphic and Visual Design, Animations, Typography, Color Theory, Software Installation, Web Analytics and SEO, Data Validation

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Michigan

    Measuring Total Data Quality

    Skills you'll gain: Data Quality, Quantitative Research, Data Validation, Data Collection, Data Processing, Data Analysis, Data Access, Statistical Analysis, Sampling (Statistics)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Data Warehousing Capstone Project

    Skills you'll gain: Data Warehousing, IBM Cognos Analytics, Extract, Transform, Load, Database Architecture and Administration, Data Visualization, Database Design, Dashboard Creation, Data Modeling, MySQL, Business Intelligence, Database Management, Data Architecture, Data Visualization Software, Data Pipelines, PostgreSQL, Shell Script, Data Transformation, Business Metrics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    28 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Crear boletines para empresas con Canva

    Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Email Marketing, Content Creation, Event Marketing, Events and Conferences, Graphic Design, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

1…331332333…495

In summary, here are 10 of our most popular marketing analytics courses

  • Cours intensif sur la science des données: Johns Hopkins University
  • Data Science for Agile Decision-Making: Duke University
  • Analyze Markets: Strategy with SWOT: Coursera
  • On-Page SEO: Alex Genadinik
  • BigQuery Soccer Data Analysis : Google Cloud
  • YouTube Growth: Boost Your Engagement: Coursera
  • Introduction to Data Engineering on AWS: Packt
  • Qlik Sense for Beginners: Analyze and Visualize Data: Coursera
  • The Art of Doing - Web Development for Beginners: Packt
  • Measuring Total Data Quality: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok