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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • S

    SkillsBooster Academy

    Generative AI for Digital Marketing

    Skills you'll gain: Google Gemini, Digital Marketing, Anthropic Claude, Marketing Strategy and Techniques, Marketing Strategies, Digital Marketing Campaigns, Microsoft Copilot, Email Marketing, Digital Marketing Tools, Social Media Marketing, Search Engine Optimization, Prompt Engineering, Content Optimization, Advertising Campaigns, Content Creation, Market Research, Generative AI, Web Analytics and SEO, Competitive Analysis, Target Audience

    ★ 5 (12) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    ThoughtSpot-Based BI Analytics

    Skills you'll gain: Dashboard, Dashboard Creation, Interactive Data Visualization, Business Intelligence, Data Visualization, Predictive Analytics, Business Intelligence Software, Data Presentation, Business Analytics, Data Literacy, Advanced Analytics, Analytics, Trend Analysis, Data-Driven Decision-Making, Forecasting, Stakeholder Communications, AI Enablement, Data Analysis, Real Time Data

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Event Planning, Marketing and Execution

    Skills you'll gain: Event Marketing, Event Management, Competitive Analysis, Events and Conferences, Event Planning, Coordinating, Strategic Planning, Brand Marketing, Risk Analysis, Team Leadership, Budget Management, Promotional Strategies, Promotions and Campaigns, Team Management, Market Analysis, Marketing Budgets, Plan Execution, Risk Management, Operational Analysis, Branding

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    YouTube Analytics: Optimize Performance

    Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Marketing Analytics, Content Optimization, Key Performance Indicators (KPIs), Social Media Analytics, Performance Analysis, Web Analytics and SEO, Performance Metric, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Customer Retention

    Beginner · Course · 1 - 4 Weeks

  • E

    ESSEC Business School

    Case studies in business analytics with ACCENTURE

    Skills you'll gain: Case Studies, Digital Transformation, Advanced Analytics, Business Analytics, Analytics, Value Propositions, Consulting, Business Consulting, Business Transformation, Data-Driven Decision-Making

    ★ 3.7 (210) · Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    International Marketing and Global Trade

    Skills you'll gain: Global Marketing, Intercultural Competence, Strategic Planning, Cultural Diversity, Cultural Sensitivity, Market Research, Market Analysis, Strategic Decision-Making, International Finance, Product Lifecycle Management, Diversity Awareness, Culture, Business Planning, Market Intelligence, Advertising, Branding, Strategic Marketing, Marketing Strategies, Consumer Behaviour, Business Development

    Beginner · Specialization · 3 - 6 Months

  • I

    IE Business School

    Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising Campaigns, Advertising, Brand Loyalty, Campaign Planning, Brand Management, Marketing, Branding, Communication Planning, Online Advertising, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Digital Advertising, Social Media Marketing, Digital Marketing, Marketing Management, Communication

    ★ 4.8 (711) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Survey Data Collection and Analytics

    Skills you'll gain: Sampling (Statistics), Sample Size Determination, Surveys, Survey Creation, Data Collection, Statistical Analysis, Data Analysis Software, Statistical Software, Interviewing Skills, Research Design, STATA (Software), R (Software), Data Integration, Data Validation, Data Ethics, Data Analysis, Stata, Data Quality, Statistical Programming, R Programming

    ★ 4.4 (1.5K) · Beginner · Specialization · 3 - 6 Months

  • U

    University of Minnesota

    Exploratory Analytics Project Ideation

    Skills you'll gain: Exploratory Data Analysis, Project Design, Data Mining, Ideation, Design Thinking, Analytical Skills, Analytics, Business Analytics, Business Analysis, Unsupervised Learning, Case Studies, Anomaly Detection, Data-Driven Decision-Making, Process Mapping

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Data Visualization & Analytics in Tableau

    Skills you'll gain: Dashboard, Dashboard Creation, Data Visualization Software, Tableau Software, Data Visualization, Statistical Visualization, Interactive Data Visualization, Data Storytelling, Geospatial Information and Technology, Data Presentation, Data Analysis, Geospatial Mapping, Graphing, Color Theory, Advanced Analytics, Data Integration, Business Analytics, Marketing Analytics, Analytics, Forecasting

    ★ 4.6 (14) · Beginner · Specialization · 1 - 3 Months

  • E

    EDUCBA

    Advanced Credit Risk & Banking Analytics

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Credit Risk, Financial Analysis, Bank Regulations, Banking, Risk Modeling, Financial Acumen, Income Statement, Risk Management Framework, Operational Risk, Balance Sheet, Cash Flows, Lending and Underwriting, Portfolio Risk, Financial Modeling, Legal Risk, Risk Management, Commercial Banking, Financial Regulation

    ★ 4.9 (57) · Beginner · Specialization · 3 - 6 Months

  • U

    University of Illinois at Urbana-Champaign

    Graduate Certificate in Digital Marketing

    Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Agile Methodology, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand

    Graduate Certificate · 6 - 12 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Generative AI for Digital Marketing: SkillsBooster Academy
  • ThoughtSpot-Based BI Analytics: Coursera
  • Event Planning, Marketing and Execution: EDUCBA
  • YouTube Analytics: Optimize Performance: Coursera
  • Case studies in business analytics with ACCENTURE: ESSEC Business School
  • International Marketing and Global Trade: EDUCBA
  • Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más: IE Business School
  • Survey Data Collection and Analytics: University of Maryland, College Park
  • Exploratory Analytics Project Ideation: University of Minnesota
  • Data Visualization & Analytics in Tableau: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
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Social Media Marketing (9)
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