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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Design Brainstorming diagrams for businesses with Creately

    Skills you'll gain: Diagram Design, Brainstorming, Account Management, Strategic Thinking, Team Building

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze and Act on Audience Insights

    Skills you'll gain: Surveys, Survey Creation, Customer Insights, Data-Driven Marketing, Data Import/Export, Data Presentation, Market Research, Marketing Analytics, Customer Analysis, Marketing Strategies, Target Audience, Presentations, Data Analysis, Microsoft Excel, Target Market, Pivot Tables And Charts, Data-Driven Decision-Making, Data Storytelling, Spreadsheet Software, Data Capture

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Board Infinity

    Master Data Transformation at Scale with Power BI Desktop

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Interactive Data Visualization, Dashboard Creation, Data Presentation, Data Storytelling, Dashboard, Data Visualization Software, Data Security, Data Integration, Data Transformation, Data Integrity, Data Import/Export, Data Management, Data Manipulation, Data Modeling, Software Installation

    2.8
    Rating, 2.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Apache Spark with Scala – Hands-On with Big Data!

    Skills you'll gain: Apache Spark, Scala Programming, Data Processing, Big Data, Applied Machine Learning, IntelliJ IDEA, Real Time Data, Data Manipulation, Programming Principles, Graph Theory, Integrated Development Environments, Data Transformation, Development Environment, Software Development Tools, Distributed Computing, Performance Tuning

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Tidy Messy Data using tidyr in R

    Skills you'll gain: Ggplot2, Plot (Graphics), Data Cleansing, Tidyverse (R Package), Data Wrangling, Data Transformation, Data Visualization, R Programming, Data Manipulation, Statistical Visualization, R (Software), Data Analysis, Data Management, Pivot Tables And Charts

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Creating a Business Value with Data and Looker 日本語版

    Skills you'll gain: Looker (Software), Data Modeling, Digital Transformation, Real Time Data, Dashboard, Dashboard Creation, Data Governance, Business Transformation, Google Cloud Platform, Data Warehousing, Data Management, Cloud Storage, Pivot Tables And Charts, Data Transformation, Data Analysis, Data Access, Data Visualization Software, Data Storage, Performance Tuning, SQL

    4.1
    Rating, 4.1 out of 5 stars
    ·
    14 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Product Management: Data Science and Agile Systems

    Skills you'll gain: Product Roadmaps, Agile Product Development, Backlogs, DevOps, Lean Methodologies, Analytics, Agile Methodology, Agile Project Management, Data-Driven Decision-Making, Data Analysis, Product Management, Operational Efficiency, Risk Management, Risk Analysis, Data Science, Product Development, Innovation, Product Strategy

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Building Demand Forecasting with BigQuery ML

    Skills you'll gain: Model Evaluation, Time Series Analysis and Forecasting, Forecasting, Model Training, Google Cloud Platform, Predictive Analytics, Predictive Modeling, Big Data, Applied Machine Learning, Data Preprocessing, Data Analysis, Data Analysis Software, Exploratory Data Analysis, Cloud Storage

    Beginner · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Supplier Sourcing and RFI/RFQ/RFP Execution

    Skills you'll gain: Request for Proposal, Document Management, Procurement, Strategic Sourcing, Purchasing, Supplier Management, Proposal Development, Proposal Writing, Vendor Management, Bidding, Market Research, Standard Operating Procedure, Data-Driven Decision-Making, Keyword Research, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    كيفية استعمال التطبيق هووتسويت

    Skills you'll gain: Content Scheduling, Hootsuite, Social Media Management, Digital Marketing Tools, Social Media, Social Media Marketing, Social Media Content, Account Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    Edureka

    Generative AI for People Management

    Skills you'll gain: Training and Development, Developing Training Materials, Training Programs, Responsible AI, Human Resources Management and Planning, Human Resource Strategy, Human Resources, Gap Analysis, Employee Training, Employee Performance Management, Employee Engagement, AI Personalization, Employee Surveys, Performance Review, Performance Management, Performance Analysis, Artificial Intelligence and Machine Learning (AI/ML), Survey Creation, Data Analysis, Surveys

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of California, Santa Barbara

    Economics of Markets, Government, and Nonprofits

    Skills you'll gain: Generally Accepted Auditing Standards, Financial Auditing, Auditing, Certified Public Accountant, Ethical Standards And Conduct, Governmental Accounting, Internal Auditing, Standard Accounting Practices, External Auditing, Economics, Public Accounting, Business Economics, Non-Profit Accounting, Market Dynamics, Supply And Demand, Economics, Policy, and Social Studies, Market Analysis, Financial Reporting, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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