• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Master Advanced Google Ads Optimization Strategies

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Keyword Research, Online Advertising, Target Audience, Digital Advertising, Paid media, Conversion Funnel Analysis, Performance marketing, Campaign Planning, Campaign Management, Marketing Automation, Advertising Campaigns, Web Analytics, Budget Management, Data-Driven Marketing, Forecasting, Performance Analysis, Bidding, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Prompt Engineering in Python, with GPT, and the OpenAI API

    Skills you'll gain: Multimodal Prompts, Prompt Patterns, OpenAI API, ChatGPT, OpenAI, JSON, Large Language Modeling, Python Programming, Text Mining, Data Capture, Data Validation, Unstructured Data, Development Environment, Key Management

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Pittsburgh

    Cloud Computing for Data Science

    Skills you'll gain: Apache Hadoop, Cloud Computing, Cloud Deployment, Apache Spark, Web Services, Cloud Technologies, Cloud Services, Virtualization and Virtual Machines, Cloud Computing Architecture, PySpark, Cloud Infrastructure, Cloud Development, Distributed Computing, Data Processing, Cloud Storage, Docker (Software), Virtualization, Containerization, Restful API, Data Architecture

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Intégrer des applications dans votre Dashboard Hootsuite

    Skills you'll gain: Hootsuite, Systems Integration, Dashboard, Cloud Applications, Digital Marketing Tools, Social Media Management, Social Media, Social Media Content, Owned Media, User Accounts, Content Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    I

    IE Business School

    Competitive Interactions and Disruptive Change

    Skills you'll gain: Market Dynamics, Competitive Analysis, Market Trend, Competitive Intelligence, Market Share, Market Opportunities, Trend Analysis, Case Studies, Market Analysis, Business Economics, Strategic Marketing, Product Strategy, Business Strategies, Business Strategy, Strategic Thinking, Corporate Strategy, Benchmarking

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Salesforce CLM & CPQ: Streamlining Contract Operations

    Skills you'll gain: Salesforce, Contract Management, Business Reporting, Systems Integration, Customer Relationship Management (CRM) Software, Analytics, Process Design, Contract Compliance, Workflow Management, Contract Negotiation, Process Optimization, Business Process Automation, Configuration Management, Data-Driven Decision-Making, Process Development, Automation, Compliance Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    总计划案 Final Project

    Skills you'll gain: English Language, Business Writing, Presentations, Executive Presence, Management Reporting, Product Planning, Business Planning, Marketing Budgets, New Product Development, Business Communication, Writing, Marketing Planning, Portfolio Management, Campaign Management, Internal Communications, Oral Expression, Communication, Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Data Prep for Machine Learning in Python

    Skills you'll gain: Data Preprocessing, Feature Engineering, Data Import/Export, Exploratory Data Analysis, Data Cleansing, Statistical Visualization, Data Literacy, Data Visualization, Data Transformation, Data Analysis, Box Plots, Model Training, Python Programming, Data Science

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Consultative Selling and Buyer Engagement

    Skills you'll gain: B2B Sales, Consultative Selling, Consultative Approaches, Sales Presentation, Stakeholder Engagement, Enterprise Sales, Performance Metric, Stakeholder Management, Stakeholder Communications, Sales Presentations, Selling Techniques, Verbal Communication Skills, Performance Measurement, Business Marketing, Sales, Executive Presence, Sales Process, Sales Pipelines, Sales Strategy, Performance Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Design Brainstorming diagrams for businesses with Creately

    Skills you'll gain: Diagram Design, Brainstorming, Account Management, Strategic Thinking, Team Building

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI Keyword Research & Intent

    Skills you'll gain: Keyword Research, Research, Search Engine Optimization, Search Engine Marketing, Content Strategy, Content Optimization, Web Analytics and SEO

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    UBITS

    Comunicación para equipos multigeneracionales

    Skills you'll gain: Teamwork, Communication Strategies, Team Leadership, Team Building, Leadership, Professional Development, Internal Communications, Productivity, Diversity Awareness, Collaboration, Workplace inclusivity, Diversity and Inclusion, Communication, Interpersonal Communications, Empathy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    12 reviews

    Advanced · Course · 1 - 4 Weeks

1…420421422…503

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok