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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    Edureka

    UX & SEO Analytics: Hotjar, Ahrefs & Competitor Intelligence

    Skills you'll gain: Web Analytics and SEO, Keyword Research, Web Analytics, Competitive Intelligence, Digital Analysis, Competitive Analysis, Search Engine Optimization, User Research, User Experience, User Experience Design, UI/UX Research, Search Engine Marketing, Digital Marketing Tools, Digital Marketing, Content Strategy, Market Analysis, Content Marketing, Marketing, Strategic Marketing, Marketing Planning

    Intermediate · Course · 1 - 4 Weeks

  • M

    Microsoft

    Customer Data, Analytics, and Segmentation

    Skills you'll gain: Microsoft Copilot, Sales Strategy, Customer Analysis, Sales Enablement, Data Cleansing, Sales Management, Sales, Customer Relationship Management (CRM) Software, Customer Insights, Data Quality, Data Maintenance, Sales Prospecting, Prospecting and Qualification, Customer Data Management, Customer Engagement, AI Personalization, Advanced Analytics, Analytics, Personalized Service, Data Integrity

    ★ 3.5 (8) · Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Introduction to Business Analysis

    Skills you'll gain: Business Analysis Tools, Digital Transformation, Business Analysis, Requirements Elicitation, Gap Analysis, Analysis, Business Analytics, Business Requirements, Systems Analysis, Technology Strategies, Microsoft Excel, Process Modeling, Stakeholder Communications

    ★ 4.6 (453) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Digital Marketing Specialists

    Skills you'll gain: Generative AI, Data-Driven Marketing, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Content Marketing, Responsible AI, Brand Management, Branding, Data Analysis

    ★ 4.6 (49) · Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Global Marketing: Building Iconic Brands

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing, Branding, Marketing Strategies, Promotional Strategies, Integrated Marketing Communications, Brand Strategy, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Customer Analysis, Cultural Responsiveness, Market Opportunities, Strategic Planning, Advertising

    ★ 4.8 (124) · Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Digital Marketing: SEO, PPC & Social Media

    Skills you'll gain: Digital Marketing, Pay Per Click Advertising, Digital Marketing Campaigns, Online Advertising, Search Engine Optimization, Digital Advertising, Social Media Marketing, Social Media Campaigns, Marketing Effectiveness, Digital Analysis, Data-Driven Marketing, Social Media, Search Engine Marketing, Performance marketing, Marketing Strategies, Social Media Strategy, Return On Investment, Web Analytics and SEO, Paid media, Cross-Channel Marketing

    Mixed · Course · 1 - 4 Weeks

  • S

    SkillsBooster Academy

    AI for Marketing and Sales

    Skills you'll gain: Prompt Engineering, Email Marketing, Email Automation, Microsoft Copilot, Marketing Automation, Data Ethics, Customer Analysis, Generative AI, Search Engine Optimization, Content Marketing, Google Gemini, Prompt Patterns, Multimodal Prompts, ChatGPT, Search Engine Marketing, Digital Marketing, Deepseek, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Sales

    ★ 4.7 (22) · Beginner · Specialization · 3 - 6 Months

  • E

    Edureka

    Advanced Analytics with Power BI

    Skills you'll gain: Dashboard Creation, Business Reporting, Business Intelligence Software, Data Import/Export, Data-Driven Decision-Making, Model Optimization, Performance Analysis

    ★ 4.6 (43) · Intermediate · Course · 1 - 3 Months

  • E

    EDUCBA

    Global Marketing and International Trade Strategies

    Skills you'll gain: Global Marketing, Strategic Planning, Product Lifecycle Management, Business Planning, Strategic Marketing, Advertising, Branding, Marketing, Marketing Communications, Marketing Planning, Market Opportunities, Product Planning, Brand Strategy, Brand Management, Target Market, Marketing Channel, Marketing Strategies, Business Ethics, Advertising Campaigns, Promotional Strategies

    Mixed · Course · 1 - 3 Months

  • U

    University of Washington

    Practical Predictive Analytics: Models and Methods

    Skills you'll gain: Unsupervised Learning, Supervised Learning, Data Science, Machine Learning Methods, Predictive Analytics, Applied Machine Learning, Analytics, Data Analysis, R Programming, Model Optimization, Statistical Methods, Decision Tree Learning, Statistical Inference, Statistical Analysis, Machine Learning, Statistics, Graph Theory, Classification Algorithms, Network Analysis, Big Data

    ★ 4.1 (323) · Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Master the 8Ps of Service Marketing

    Skills you'll gain: Customer experience improvement, Customer experience strategy (CX), Integrated Marketing Communications, Service Design, Service Management, Personalized Service, Service Improvement, Service Level, Strategic Marketing, Marketing Communications, Employee Training, Product Marketing, Operational Excellence, Marketing Channel, Marketing, Product Strategy, Quality Management, Staff Management, Promotional Strategies, Operational Efficiency

    Mixed · Course · 1 - 3 Months

  • M

    Meta

    GenAI in Social Media Marketing

    Skills you'll gain: Target Audience, Meta Ads Manager, Generative AI, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, Digital Marketing

    ★ 4.7 (53) · Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • UX & SEO Analytics: Hotjar, Ahrefs & Competitor Intelligence: Edureka
  • Customer Data, Analytics, and Segmentation: Microsoft
  • Introduction to Business Analysis: IBM
  • GenAI for Digital Marketing Specialists: Coursera
  • Global Marketing: Building Iconic Brands: University of Illinois Urbana-Champaign
  • Digital Marketing: SEO, PPC & Social Media: EDUCBA
  • AI for Marketing and Sales: SkillsBooster Academy
  • Advanced Analytics with Power BI: Edureka
  • Global Marketing and International Trade Strategies: EDUCBA
  • Practical Predictive Analytics: Models and Methods: University of Washington

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Social Media Marketing (9)
Brand Management (7)

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