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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Pennsylvania

    AI Applications in Marketing and Finance

    Skills you'll gain: AI Personalization, Fraud detection, Personalized Campaigns, Big Data, Credit Risk, Risk Management, Risk Modeling, Personalized Service, Digital Transformation, Data-Driven Marketing, Customer Insights, Machine Learning, Marketing Analytics, Machine Learning Methods, Customer Engagement, Driving engagement, Data-Driven Decision-Making, Applied Machine Learning, Financial Data, Consumer Behaviour

    4.6
    Rating, 4.6 out of 5 stars
    ·
    497 reviews

    Mixed · Course · 1 - 4 Weeks

  • S

    SAS

    Getting Started with SAS Visual Analytics

    Skills you'll gain: SAS (Software), Data Quality, Data Analysis, Data Analysis Software, Business Analytics, Exploratory Data Analysis, Data Cleansing, Virtual Environment, Interactive Data Visualization, Data Access, Statistical Reporting, Data Transformation, Statistical Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    890 reviews

    Beginner · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Data Analytics Engineering: Probability & Techniques

    Skills you'll gain: Exploratory Data Analysis, Time Series Analysis and Forecasting, Probability Distribution, Pandas (Python Package), Data Analysis, Data Wrangling, Analytics, Probability & Statistics, Unsupervised Learning, Text Mining, Data Manipulation, Computational Thinking, Statistical Methods, Data Processing, Statistical Analysis, Data Preprocessing, Data Transformation, Data Structures, Data Cleansing, Programming Principles

    Mixed · Course · 1 - 4 Weeks

  • I

    IBM

    Search Engine Optimization and Content Marketing

    Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Generative Engine Optimization (GEO), Content Marketing, Web Analytics, Blogs, Content Optimization, Search Engine Marketing, Content Creation, MarTech, Marketing Strategy and Techniques, Content Performance Analysis, Content Development and Management, Digital Marketing Tools, Digital Marketing, Growth Strategies, Content Strategy, Market Research, Customer Engagement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 3 Months

  • R

    Real Madrid Graduate School Universidad Europea

    Marketing deportivo: La fórmula tecnológica

    Skills you'll gain: Marketing Strategies, Branding, Global Marketing, Marketing, Brand Management, Social Media Marketing, Loyalty Programs, Consumer Behaviour, Business Modeling, Strategic Partnership, Digital Marketing, E-Commerce, Event Planning, Augmented Reality, Business Analysis, Virtual Reality, Price Negotiation, Blockchain, Data Analysis, Artificial Intelligence

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Master LinkedIn Marketing for B2B Growth

    Skills you'll gain: LinkedIn, Professional Networking, Content Marketing, Business Marketing, Content Development and Management, Advertising Campaigns, Sales Prospecting, Content Creation, Campaign Planning, Campaign Management, Social Media Campaigns, B2B Sales, Brand Marketing, Performance Measurement, Prospecting and Qualification, Content Performance Analysis, Brand Strategy, Digital Marketing Tools, Brand Awareness, General Networking

    Mixed · Course · 1 - 3 Months

  • E

    EDUCBA

    AI & Predictive Analytics with Python

    Skills you'll gain: Unsupervised Learning, Predictive Modeling, Supervised Learning, Model Evaluation, Applied Machine Learning, Predictive Analytics, Random Forest Algorithm, Text Mining, Classification Algorithms, Machine Learning Methods, Natural Language Processing, Machine Learning Algorithms, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Computational Logic, Python Programming, Image Analysis, Data Science, Data Processing, Unstructured Data

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Sustainable Marketing and Consumer Trends

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Branding, Marketing Communications, Brand Marketing, Sustainability Standards, Customer Engagement, Advertising, Regulatory Compliance, Data-Driven Marketing, Law, Regulation, and Compliance, Driving engagement, Regulatory Requirements, Market Opportunities, Ethical Standards And Conduct, Digital Marketing, Engineering Management, Emerging Technologies

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Forecasting and Predictive Analytics Methods Pack

    Skills you'll gain: Time Series Analysis and Forecasting, Financial Forecasting, Forecasting, Trend Analysis, Advanced Analytics, Predictive Modeling, Predictive Analytics, Data-Driven Decision-Making, Business Analytics, Supervised Learning, Business Metrics, Market Data, Generative AI, Financial Management, Strategic Decision-Making, Market Intelligence, Statistical Analysis, Model Evaluation, Data Storytelling, Applied Machine Learning

    4.1
    Rating, 4.1 out of 5 stars
    ·
    64 reviews

    Intermediate · Specialization · 1 - 3 Months

  • P

    Pontificia Universidad Católica del Perú

    Relación entre Branding y Marketing

    Skills you'll gain: Brand Management, Strategic Marketing, Brand Marketing, Marketing Strategies, Branding, Marketing, Marketing Strategy and Techniques, Brand Strategy, Marketing Planning, Value Propositions, Go To Market Strategy, Digital Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of California San Diego

    Python Data Products for Predictive Analytics

    Skills you'll gain: Model Evaluation, Model Deployment, Supervised Learning, Feature Engineering, Predictive Modeling, Data Processing, Data Manipulation, Predictive Analytics, MLOps (Machine Learning Operations), Statistical Machine Learning, Web Frameworks, Classification Algorithms, Machine Learning Methods, Model Training, Data Visualization, Statistical Modeling, Interactive Data Visualization, Design Thinking, Machine Learning, Python Programming

    4.3
    Rating, 4.3 out of 5 stars
    ·
    300 reviews

    Intermediate · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Predictive Analytics: Apply, Analyze & Interpret

    Skills you'll gain: Regression Analysis, Predictive Modeling, Statistical Hypothesis Testing, Statistical Analysis, Correlation Analysis, Analytics, Data Analysis Software, Predictive Analytics, Data Analysis, Minitab, Statistical Methods, Statistical Software, Statistical Modeling, Advanced Analytics, Forecasting, Business Analytics, Analysis, Quantitative Research, Statistics, Probability & Statistics

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 3 Months

1…464748…499

In summary, here are 10 of our most popular marketing analytics courses

  • AI Applications in Marketing and Finance: University of Pennsylvania
  • Getting Started with SAS Visual Analytics : SAS
  • Data Analytics Engineering: Probability & Techniques: Northeastern University
  • Search Engine Optimization and Content Marketing: IBM
  • Marketing deportivo: La fórmula tecnológica: Real Madrid Graduate School Universidad Europea
  • Master LinkedIn Marketing for B2B Growth: EDUCBA
  • AI & Predictive Analytics with Python: EDUCBA
  • Sustainable Marketing and Consumer Trends: University of Colorado Boulder
  • Forecasting and Predictive Analytics Methods Pack: Coursera
  • Relación entre Branding y Marketing: Pontificia Universidad Católica del Perú

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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