Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: User Research, User Experience Design, Design Thinking, User Centered Design, Usability, Persona (User Experience), User Interface (UI), Web Content Accessibility Guidelines, Wireframing, Prototyping, Sprint Retrospectives, Sprint Planning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Decision Support Systems, Strategic Decision-Making, Operational Efficiency, Predictive Modeling, Process Optimization, Predictive Analytics, Data-Driven Decision-Making, Data Pipelines, Business Intelligence, Performance Analysis, Data Ethics, Scenario Testing, Forecasting, Governance, Artificial Intelligence and Machine Learning (AI/ML), Data Visualization, Scikit Learn (Machine Learning Library), Python Programming, Regression Testing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Video Production, Photo/Video Production and Technology, Video Editing, Social Media Content, Cross-Channel Marketing, Media Production, Content Marketing, Social Media, Marketing Analytics, Content Creation, Data Ethics, Marketing Strategies, Social Media Marketing, Multimedia, Marketing Design, Digital Media Strategy, Graphic and Visual Design, Infographics, Storytelling, Design Elements And Principles
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Data Ethics, Data Analysis, Data Literacy, Data Security, Google Sheets, Databases, Data Storage, Data Quality, Data Management, Data Collection, SQL, Data Import/Export, Metadata Management, Unstructured Data
Beginner · Course · 1 - 3 Months

Northwestern University
Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media, Marketing Effectiveness, Sustainable Business, Performance Measurement, Business Metrics, Customer Engagement, Key Performance Indicators (KPIs), Integrated Marketing Communications, Law, Regulation, and Compliance, A/B Testing, Information Privacy
Mixed · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Generative AI Agents, Prompt Patterns, LLM Application, Ideation, Verification And Validation, Productivity, AI Personalization, OpenAI, Responsible AI, Agentic systems, Tool Calling, Artificial Intelligence, Large Language Modeling, Productivity Software, Risk Management Framework, Marketing Automation, Software Development
Beginner · Specialization · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Digital Media Strategy, Marketing, Social Network Analysis, Global Marketing, Content Performance Analysis, Customer Engagement
Beginner · Course · 1 - 3 Months

University of Virginia Darden School Foundation
Skills you'll gain: Digital Transformation, Business Strategy, Cloud Computing Architecture, Competitive Analysis, Cloud Services, Business Transformation, Responsible AI, Cloud Security, Cloud Infrastructure, Big Data, Cloud Platforms, Data Analysis, Cloud Hosting, Statistical Analysis, Cloud Engineering, Cloud Solutions, Cloud Computing, Cloud Development, Generative AI, Data Science
Beginner · Specialization · 3 - 6 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Entrepreneurship, People Management, Business Management, Human Resources Management and Planning, Marketing, Accounting, Customer experience strategy (CX), Financial Management, Business Marketing, Financial Analysis, Innovation, Finance, Recruitment, Persona (User Experience)
Mixed · Course · 1 - 3 Months

Skills you'll gain: Adobe Illustrator, Adobe Photoshop, Responsible AI, Generative AI, Visual Design, Graphic Design, User Interface and User Experience (UI/UX) Design, Logo Design, Generative AI Agents, Content Creation, Digital Design, File Management, Design Reviews, Project Design, Prompt Engineering, Image Analysis, Client Services, Marketing Collateral, Branding, Storytelling
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Dashboard, Data Visualization Software, Plotly, Web Scraping, Data Visualization, Interactive Data Visualization, Data Transformation, Data Analysis, Data Cleansing, Data Manipulation, Matplotlib, Seaborn, Predictive Modeling, Data Science, Data Import/Export, Programming Principles, Python Programming, Machine Learning
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Data Storytelling, Prompt Engineering, ChatGPT, Prompt Patterns, Microsoft Excel, LLM Application, Productivity, OpenAI, Data Visualization, Data Analysis, SQL, Generative AI, Artificial Intelligence, Data Cleansing, Large Language Modeling, Productivity Software, Interactive Data Visualization, Data Integration, Marketing Automation, Databases
Beginner · Specialization · 3 - 6 Months