• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Competitive Strategy

Competitive Strategy Courses

Competitive strategy courses can help you learn market positioning, competitive analysis, value proposition development, and strategic planning. You can build skills in identifying industry trends, assessing competitor strengths and weaknesses, and crafting effective business strategies. Many courses introduce tools like SWOT analysis, Porter’s Five Forces, and business model canvases, that support evaluating market dynamics and shaping strategic decisions.

Popular Competitive Strategy Courses and Certifications


  • U

    University of Pennsylvania

    Financial Acumen for Non-Financial Managers

    Skills you'll gain: Financial Reporting, Financial Acumen, Financial Data, Financial Statement Analysis, Financial Statements, Financial Accounting, Income Statement, Financial Analysis, Business Reporting, Risk Analysis, Cash Flows, Predictive Analytics, Financial Forecasting, Balance Sheet, Performance Measurement, Business Metrics, Financial Management, Performance Metric, Financial Planning, Key Performance Indicators (KPIs)

    ★ 4.5 (986) · Beginner · Course · 1 - 4 Weeks

  • I

    IE Business School

    Channel Management and Retailing

    Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Conflict Management, Retail Store Operations, Market Opportunities, Supply Chain, E-Commerce, Market Dynamics, Vendor Relationship Management, Cross-Channel Marketing, Growth Strategies, Supply Chain Planning, Web Presence, Promotional Strategies, Company, Product, and Service Knowledge, Digital Transformation

    ★ 4.5 (1.1K) · Beginner · Course · 1 - 4 Weeks

  • M

    Madecraft

    Data-Backed Decision Making

    Skills you'll gain: Data Literacy, Critical Thinking, Data Quality, Analytical Skills, Data Analysis, Data Pipelines, Statistical Analysis, Data Visualization, Business Intelligence, Machine Learning, Data Ethics, Correlation Analysis, Data Governance, Data Integrity, Organizational Strategy, Business Communication, Cross-Functional Collaboration, Professional Development, SQL, Change Management

    Beginner · Course · 1 - 3 Months

  • R

    Rice University

    Engineering Project Management: Risk, Quality, Teams, and Procurement

    Skills you'll gain: Team Management, Quality Assurance, Team Performance Management, Risk Management, Procurement, Product Quality (QA/QC), Project Risk Management, Risk Analysis, Quality Assurance and Control, Quality Assessment, Management Training And Development, Team Building, Project Controls, People Management, Purchasing, Project Management Institute (PMI) Methodology, Project Management, Quality Management, Risk Mitigation, Cost Management

    ★ 4.8 (1.3K) · Beginner · Course · 1 - 3 Months

  • U

    Unilever

    Unilever Digital Marketing Analyst

    Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Data Presentation, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Social Media Campaigns, Campaign Management, Digital Marketing Tools, Web Analytics and SEO, Market Analysis, Social Media Marketing, Digital Media Strategy, Customer Analysis, Search Engine Marketing, Marketing Strategies, Data-Driven Marketing, Google Analytics

    ★ 4.7 (339) · Beginner · Professional Certificate · 3 - 6 Months

  • I

    IBM

    IBM Digital Marketing and Growth Hacking with GenAI

    Skills you'll gain: Responsible AI, Generative Engine Optimization (GEO), Social Media Management, Social Media, Social Media Content, Social Media Marketing, Google Ads, Digital Marketing, Email Marketing, Social Media Strategy, Digital Advertising, Content Scheduling, Web Analytics and SEO, Digital Media Strategy, Online Advertising, Data-Driven Marketing, Customer Retention, Search Engine Optimization, Content Performance Analysis, Generative AI

    ★ 4.7 (204) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job Skills
    Job Skills
  • U

    University of California, Davis

    Advanced Content and Social Tactics to Optimize SEO

    Skills you'll gain: Search Engine Optimization, Target Audience, Content Creation, Content Marketing, Social Media Strategy, Content Optimization, Web Analytics and SEO, Social Media Content, Social Media Marketing, Social Media, Content Strategy, Case Studies, Drive Engagement, Brand Awareness, Relationship Building, Influencing

    ★ 4.6 (1.2K) · Intermediate · Course · 1 - 4 Weeks

  • I

    IE Business School

    Branding and Customer Experience

    Skills you'll gain: Customer experience strategy (CX), Customer experience improvement, Branding, Brand Strategy, Brand Management, Journey Mapping, Customer Insights, Consumer Behaviour, Value Propositions, Experience Design, Internal Communications, Subcontracting, Managed Services, Supplier Management

    ★ 4.7 (563) · Intermediate · Course · 1 - 3 Months

  • S

    SkillsBooster Academy

    Human Resources & Talent Management with Gen AI

    Skills you'll gain: Workforce Planning, Employee Retention, Human Resources Software, Human Resources Management and Planning, Generative AI Agents, Generative AI, Human Resources, Responsible AI, Human Resources Information System (HRIS), Talent Management, AI literacy, AI Enablement, Human Resource Policies, Talent Pipelining, Talent Acquisition, AI Integrations, LLM Application, Talent Recruitment, Talent Sourcing, AI Workflows

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Ethical Selling and Market Adaptation

    Skills you'll gain: Data Ethics, Microsoft Copilot, Law, Regulation, and Compliance, Responsible AI, Compliance Management, Ethical Standards And Conduct, General Sales Practices, Sales Strategy, Business Ethics, Information Privacy, Market Dynamics, Sales, Risk Management Framework, AI Integrations, Market Trend, Market Analysis, Risk Analysis, Risk Mitigation

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Figma Mastery: From Wireframes to Prototypes

    Skills you'll gain: Figma (Design Software), Usability Testing, Responsive Web Design, User Interface (UI), Journey Mapping, Interactive Design, User Experience Design, Usability, Wireframing, User Interface (UI) Design, Prototyping, User Experience, User Flows, UI/UX Strategy, Design Research, Front-End Web Development, Web Design and Development, Mockups, User Interface and User Experience (UI/UX) Design, Interaction Design

    ★ 4.4 (420) · Intermediate · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Build a Job-Ready Professional Resume

    Skills you'll gain: Writing, Business Writing, Writing and Editing, Professionalism, Strategic Communication, Communication

    Mixed · Course · 1 - 4 Weeks

1…858687…398

In summary, here are 10 of our most popular competitive strategy courses

  • Financial Acumen for Non-Financial Managers: University of Pennsylvania
  • Channel Management and Retailing : IE Business School
  • Data-Backed Decision Making: Madecraft
  • Engineering Project Management: Risk, Quality, Teams, and Procurement: Rice University
  • Unilever Digital Marketing Analyst: Unilever
  • IBM Digital Marketing and Growth Hacking with GenAI: IBM
  • Advanced Content and Social Tactics to Optimize SEO: University of California, Davis
  • Branding and Customer Experience: IE Business School
  • Human Resources & Talent Management with Gen AI: SkillsBooster Academy
  • Ethical Selling and Market Adaptation: Microsoft

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok