Product Marketing Courses
Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.
Popular Product Marketing Courses and Certifications
Status: Free TrialIE Business School
Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Competitive Analysis, Product Strategy, Product Management, Brand Awareness, Product Planning, Brand Loyalty, New Product Development, Design and Product, Market Analysis, Portfolio Management, Employee Engagement
Status: Free TrialIE Business School
Skills you'll gain: Survey Creation, Marketing Planning, Market Research, Business Research, Product Marketing, Consumer Behaviour, Value Propositions, Market Analysis, Marketing, Business Planning, Marketing Channel, Peer Review, Case Studies, Target Market, Research Design, Data Analysis, Marketing Communications, Marketing Strategies, Product Strategy, Research Reports
Status: Free TrialMicrosoft
Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, User Interface (UI) Design, Market Opportunities, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis
Status: Free TrialSkills you'll gain: AI Product Strategy, Product Lifecycle Management, Quality Assurance and Control, Product Quality (QA/QC), Product Management, Release Management, Sales Strategy, New Product Development, Performance Analysis, Responsible AI, Product Improvement, Product Marketing, Generative AI, Key Performance Indicators (KPIs), User Feedback, Risk Management, Data-Driven Decision-Making, Cross-Functional Collaboration
Status: NewStatus: Free TrialSkills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Strategic Decision-Making, Product Management, Customer Insights, Data Analysis, Forecasting, A/B Testing, Business Analytics, Analytics, Prioritization, Statistical Analysis, Business Metrics, User Research, Customer Retention, Machine Learning Methods, Root Cause Analysis, Statistical Methods, Stakeholder Communications
Status: Free TrialSkills you'll gain: AI Product Strategy, Usability Testing, New Product Development, Product Management, Product Lifecycle Management, Agile Software Development, Scrum (Software Development), Product Development, Innovation, Product Roadmaps, Agile Methodology, Responsible AI, Kanban Principles, Product Planning, Generative AI, Product Strategy, ChatGPT, Test Planning, Registration, Leadership
What brings you to Coursera today?
Status: Free TrialUniversity of Virginia Darden School Foundation
Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, Marketing Planning, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Marketing Operations, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Personalized Service, Prompt Engineering, AI Personalization, Machine Learning
Status: Free TrialSkills you'll gain: Product Lifecycle Management, Product Management, Project Management, Product Development, Product Strategy, Portfolio Management, Value Propositions, Stakeholder Management, Cross-Functional Collaboration, Market Research, Business Acumen
Status: Free TrialUniversity of Maryland, College Park
Skills you'll gain: Stakeholder Management, Product Management, Product Development, New Product Development, Wireframing, Financial Statements, Product Design, User Experience Design, Team Leadership, Prototyping, Competitive Analysis, Commercialization, Product Lifecycle Management, Financial Modeling, Value Propositions, Proposal Writing, Innovation, Target Market, Market Opportunities, Ideation
Status: Free TrialSkills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, Design Thinking, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Wireframing, Market Analysis, Stakeholder Communications, Product Lifecycle Management, Product Strategy, Data Analysis
Status: Free TrialMicrosoft
Skills you'll gain: Product Roadmaps, AI Product Strategy, Technology Roadmaps, Product Strategy, User Story, Agile Product Development, Stakeholder Management, Product Requirements, Functional Specification, Responsible AI, Innovation, Change Management, Market Research, Prioritization
Status: NewStatus: PreviewUniversity of Maryland, College Park
Skills you'll gain: Marketing Automation, Online Advertising, AI Enablement, Marketing Analytics, Natural Language Processing
In summary, here are 10 of our most popular product marketing courses
- Brand and Product Management: IE Business School
- Marketing Strategy: IE Business School
- Microsoft AI Product Manager: Microsoft
- Product Launch and Post-Launch Management: Microsoft
- Product Intelligence: Unlock Insights for Product Success: Coursera
- IBM Product Manager: IBM
- Generative AI in Marketing: University of Virginia Darden School Foundation
- Product Management: An Introduction: IBM
- Product Ideation, Design, and Management: University of Maryland, College Park
- Xbox Product Manager: Xbox
