Sports management courses can help you learn event planning, marketing strategies, finance management, and athlete representation. You can build skills in negotiation, data analysis for performance metrics, and community engagement through sports initiatives. Many courses introduce tools like CRM software for managing relationships with clients and stakeholders, as well as analytics platforms for tracking team performance and fan engagement.

Northwestern University
Skills you'll gain: Event Marketing, Marketing, Social Media, Media Relations, Marketing Strategies, Loyalty Programs, Brand Management, Event Planning, Public Relations, Revenue Management, Strategic Partnership, Target Audience, Crisis Management
Intermediate · Course · 1 - 3 Months

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Artificial Intelligence, Performance Analysis, Automation, Personalized Service, Digital Transformation, Augmented and Virtual Reality (AR/VR), Technology Strategies, Innovation, Internet Of Things, Machine Learning, Big Data, Ethical Standards And Conduct, Deep Learning, Analytical Skills, Predictive Analytics, Health Technology, Data Analysis, Natural Language Processing, User Experience, Data Security
Beginner · Specialization · 3 - 6 Months
University of Michigan
Skills you'll gain: Logistic Regression, Forecasting, Statistical Methods, Regression Analysis, Plot (Graphics), Data Cleansing, Scikit Learn (Machine Learning Library), Supervised Learning, Data Processing, Statistical Hypothesis Testing, Sports Medicine, Correlation Analysis, Data Preprocessing, Applied Machine Learning, Injury Prevention, Athletic Training, Analytics, Data Analysis, Statistical Analysis, Python Programming
Intermediate · Specialization · 3 - 6 Months

Case Western Reserve University
Skills you'll gain: Brand Management, Brand Marketing, Intellectual Property, Arbitration, Contract Negotiation, Client Services, Recruitment, Talent Recruitment, Insurance, Relationship Management, Financial Planning, Case Studies
Beginner · Course · 1 - 3 Months

Skills you'll gain: Process Optimization, Organizational Change, Virtual Teams, People Management, Leadership Development, Project Management, Personal Development, Human Resources Management and Planning, Professional Development, Continuous Improvement Process, Talent Management, Employee Performance Management, Employee Retention, Agile Methodology, Cross-Functional Team Leadership, Self-Awareness, Growth Mindedness
Intermediate · Course · 1 - 4 Weeks

The State University of New York
Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Performance Analysis, Hospitality and Food Services, Facility Operations, Event Planning, Business Analytics, Analytics, Data Management, Data-Driven Decision-Making, Scheduling, Community Outreach, Labor Relations, Event Marketing, Relationship Management, Data Analysis, Law, Regulation, and Compliance, Regulation and Legal Compliance
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Event Management, Event Marketing, Event Planning, Logistics Management, Hospitality, Logistics, Marketing Budgets, Hospitality Management, Planning, Operations Management, Budgeting, Promotional Strategies, Vendor Management, Coordination
Beginner · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Marketing Strategies, Marketing, Branding, Global Marketing, Social Media Marketing, Brand Management, Loyalty Programs, Digital Marketing, Strategic Partnership, Event Planning, Consumer Behaviour, E-Commerce, Business Modeling, Augmented Reality, Price Negotiation, Virtual Reality, Blockchain, Business Analysis, Data Analysis, Artificial Intelligence
Beginner · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: Talent Management, Talent Pipelining, People Development, Employee Onboarding, Employee Coaching, Talent Recruitment, Performance Review, Talent Acquisition, Performance Management, Leadership Development, Recruitment Strategies, Coaching, Performance Measurement, Recruitment, Employee Engagement
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Talent Management, Goal Setting, Team Building, Teamwork, Team Management, Talent Pipelining, Influencing, Visionary, Team Leadership, People Development, Motivational Skills, Smart Goals, Employee Onboarding, Employee Coaching, Conflict Management, Talent Recruitment, Interviewing Skills, Persuasive Communication, Leadership, Business Leadership
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Business Strategy, Organizational Change, Stakeholder Management, Organizational Structure, Corporate Strategy, Governance, Conflict Management, Organizational Strategy, Trustworthiness, Team Building, Strategic Leadership, Organizational Leadership, Management Training And Development, Business Management, Organizational Effectiveness, Business Ethics, Team Management, Leadership Development, Leadership, Negotiation
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Duke University
Skills you'll gain: Social Sciences, Socioeconomics, Anthropology, World History, Sociology, Cultural Diversity, Social Impact, Media and Communications, Economics, Political Sciences
Mixed · Course · 1 - 3 Months
Sports management is a field that combines business principles with the sports industry. It encompasses various aspects, including marketing, finance, event management, and facility management, all tailored to the unique needs of sports organizations. Understanding sports management is crucial as it helps in the effective operation of sports teams, leagues, and organizations, ensuring they thrive in a competitive environment. This field not only supports the growth of sports entities but also enhances fan engagement and community involvement.‎
A career in sports management can lead to various roles, including sports marketing manager, event coordinator, facility manager, and sports agent. Other opportunities include working in sports analytics, public relations, and team operations. Each of these positions plays a vital role in the sports ecosystem, contributing to the overall success of teams and organizations. With the right skills and education, you can find a fulfilling career that aligns with your passion for sports.‎
To succeed in sports management, you need a blend of skills that include strong communication, leadership, and analytical abilities. Understanding marketing strategies, financial management, and event planning is also essential. Familiarity with data analytics can be particularly beneficial, as it helps in making informed decisions. Courses that focus on these areas can equip you with the necessary tools to excel in this dynamic field.‎
There are several online courses available that can help you gain knowledge in sports management. For instance, the Data Analytics in Sports Law and Management Specialization offers insights into how data can be leveraged in sports contexts. Additionally, courses like Sports Turf Management: Best Practices provide specialized knowledge that can be beneficial for those interested in facility management within sports.‎
Yes. You can start learning sports management on Coursera for free in two ways:
If you want to keep learning, earn a certificate in sports management, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎
Learning sports management can be approached through various methods. Start by enrolling in online courses that cover essential topics in the field. Engage with industry professionals through networking events or webinars. Additionally, consider internships or volunteer opportunities in sports organizations to gain practical experience. Combining theoretical knowledge with real-world application will enhance your understanding and prepare you for a successful career.‎
Sports management courses typically cover a range of topics, including sports marketing, finance, event management, and legal aspects of sports. You may also encounter subjects like facility management, sports analytics, and leadership in sports organizations. These topics provide a comprehensive understanding of the industry, equipping you with the knowledge needed to navigate various roles within sports management.‎
For training and upskilling employees in sports management, courses that focus on practical applications and industry-relevant skills are ideal. The Google Project Management Professional Certificate and the Microsoft Project Management Professional Certificate can provide valuable insights into project management within sports contexts. These programs can help enhance the capabilities of your workforce, making them more effective in their roles.‎