• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Sports Management

Sports Management Courses

Sports management courses can help you learn event planning, marketing strategies, finance management, and athlete representation. You can build skills in negotiation, data analysis for performance metrics, and community engagement through sports initiatives. Many courses introduce tools like CRM software for managing relationships with clients and stakeholders, as well as analytics platforms for tracking team performance and fan engagement.


Popular Sports Management Courses and Certifications


  • Status: Preview
    Preview
    N

    Northwestern University

    Sports Marketing

    Skills you'll gain: Event Marketing, Marketing, Social Media, Media Relations, Marketing Strategies, Loyalty Programs, Brand Management, Event Planning, Public Relations, Revenue Management, Strategic Partnership, Target Audience, Crisis Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    AI in Sports: The Approach of a Club

    Skills you'll gain: Artificial Intelligence, Performance Analysis, Automation, Personalized Service, Digital Transformation, Augmented and Virtual Reality (AR/VR), Technology Strategies, Innovation, Internet Of Things, Machine Learning, Big Data, Ethical Standards And Conduct, Deep Learning, Analytical Skills, Predictive Analytics, Health Technology, Data Analysis, Natural Language Processing, User Experience, Data Security

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Sports Performance Analytics

    Skills you'll gain: Logistic Regression, Forecasting, Statistical Methods, Regression Analysis, Plot (Graphics), Data Cleansing, Scikit Learn (Machine Learning Library), Supervised Learning, Data Processing, Statistical Hypothesis Testing, Sports Medicine, Correlation Analysis, Data Preprocessing, Applied Machine Learning, Injury Prevention, Athletic Training, Analytics, Data Analysis, Statistical Analysis, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    276 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    C

    Case Western Reserve University

    Becoming a Sports Agent

    Skills you'll gain: Brand Management, Brand Marketing, Intellectual Property, Arbitration, Contract Negotiation, Client Services, Recruitment, Talent Recruitment, Insurance, Relationship Management, Financial Planning, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    155 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Data Analytics in Sports Law and Management

    Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Performance Analysis, Hospitality and Food Services, Facility Operations, Event Planning, Business Analytics, Analytics, Data Management, Data-Driven Decision-Making, Scheduling, Community Outreach, Labor Relations, Event Marketing, Relationship Management, Data Analysis, Law, Regulation, and Compliance, Regulation and Legal Compliance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    44 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    C

    Coursera

    Introduction to Events Management

    Skills you'll gain: Event Management, Event Marketing, Event Planning, Logistics Management, Hospitality, Logistics, Marketing Budgets, Hospitality Management, Planning, Operations Management, Budgeting, Promotional Strategies, Vendor Management, Coordination

    4.7
    Rating, 4.7 out of 5 stars
    ·
    271 reviews

    Beginner · Course · 1 - 4 Weeks

What brings you to Coursera today?

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Strategic People Management and Organizational Leadership

    Skills you'll gain: Process Optimization, Organizational Change, Virtual Teams, People Management, Leadership Development, Project Management, Personal Development, Human Resources Management and Planning, Professional Development, Continuous Improvement Process, Talent Management, Employee Performance Management, Employee Retention, Agile Methodology, Cross-Functional Team Leadership, Self-Awareness, Growth Mindedness

    Intermediate · Course · 1 - 4 Weeks

  • Next level skills. New Year savings.

    Save on Coursera Plus
  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Sports Marketing: The Technological Formula

    Skills you'll gain: Marketing Strategies, Marketing, Branding, Global Marketing, Social Media Marketing, Brand Management, Loyalty Programs, Digital Marketing, Strategic Partnership, Event Planning, Consumer Behaviour, E-Commerce, Business Modeling, Augmented Reality, Price Negotiation, Virtual Reality, Blockchain, Business Analysis, Data Analysis, Artificial Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Managing Talent

    Skills you'll gain: Talent Management, Talent Pipelining, People Development, Employee Onboarding, Employee Coaching, Talent Recruitment, Performance Review, Talent Acquisition, Performance Management, Leadership Development, Recruitment Strategies, Coaching, Performance Measurement, Recruitment, Employee Engagement

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.7K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Leading People and Teams

    Skills you'll gain: Talent Management, Goal Setting, Team Building, Teamwork, Team Management, Talent Pipelining, Influencing, Visionary, Team Leadership, People Development, Motivational Skills, Smart Goals, Employee Onboarding, Employee Coaching, Conflict Management, Talent Recruitment, Interviewing Skills, Persuasive Communication, Leadership, Business Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Leadership and Management

    Skills you'll gain: Business Strategy, Organizational Change, Stakeholder Management, Organizational Structure, Corporate Strategy, Governance, Conflict Management, Organizational Strategy, Trustworthiness, Team Building, Strategic Leadership, Organizational Leadership, Management Training And Development, Business Management, Organizational Effectiveness, Business Ethics, Team Management, Leadership Development, Leadership, Negotiation

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    D

    Duke University

    Sports and Society

    Skills you'll gain: Social Sciences, Socioeconomics, Anthropology, World History, Sociology, Cultural Diversity, Social Impact, Media and Communications, Economics, Political Sciences

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Mixed · Course · 1 - 3 Months

What brings you to Coursera today?

Searches related to sports management

sports management free
sports event management
sports turf management: best practices
introduction to sports management
free sports management
esports management
data management, reports, and dashboards
management du sport
1234…834

In summary, here are 10 of our most popular sports management courses

  • Sports Marketing: Northwestern University
  • AI in Sports: The Approach of a Club: Real Madrid Graduate School Universidad Europea
  • Sports Performance Analytics: University of Michigan
  • Becoming a Sports Agent: Case Western Reserve University
  • Data Analytics in Sports Law and Management: The State University of New York
  • Introduction to Events Management : Coursera
  • Strategic People Management and Organizational Leadership: Packt
  • Sports Marketing: The Technological Formula: Real Madrid Graduate School Universidad Europea
  • Managing Talent: University of Michigan
  • Leading People and Teams: University of Michigan

Frequently Asked Questions about Sports Management

Sports management is a field that combines business principles with the sports industry. It encompasses various aspects, including marketing, finance, event management, and facility management, all tailored to the unique needs of sports organizations. Understanding sports management is crucial as it helps in the effective operation of sports teams, leagues, and organizations, ensuring they thrive in a competitive environment. This field not only supports the growth of sports entities but also enhances fan engagement and community involvement.‎

A career in sports management can lead to various roles, including sports marketing manager, event coordinator, facility manager, and sports agent. Other opportunities include working in sports analytics, public relations, and team operations. Each of these positions plays a vital role in the sports ecosystem, contributing to the overall success of teams and organizations. With the right skills and education, you can find a fulfilling career that aligns with your passion for sports.‎

To succeed in sports management, you need a blend of skills that include strong communication, leadership, and analytical abilities. Understanding marketing strategies, financial management, and event planning is also essential. Familiarity with data analytics can be particularly beneficial, as it helps in making informed decisions. Courses that focus on these areas can equip you with the necessary tools to excel in this dynamic field.‎

There are several online courses available that can help you gain knowledge in sports management. For instance, the Data Analytics in Sports Law and Management Specialization offers insights into how data can be leveraged in sports contexts. Additionally, courses like Sports Turf Management: Best Practices provide specialized knowledge that can be beneficial for those interested in facility management within sports.‎

Yes. You can start learning sports management on Coursera for free in two ways:

  1. Preview the first module of many sports management courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available).
  2. Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial.

If you want to keep learning, earn a certificate in sports management, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎

Learning sports management can be approached through various methods. Start by enrolling in online courses that cover essential topics in the field. Engage with industry professionals through networking events or webinars. Additionally, consider internships or volunteer opportunities in sports organizations to gain practical experience. Combining theoretical knowledge with real-world application will enhance your understanding and prepare you for a successful career.‎

Sports management courses typically cover a range of topics, including sports marketing, finance, event management, and legal aspects of sports. You may also encounter subjects like facility management, sports analytics, and leadership in sports organizations. These topics provide a comprehensive understanding of the industry, equipping you with the knowledge needed to navigate various roles within sports management.‎

For training and upskilling employees in sports management, courses that focus on practical applications and industry-relevant skills are ideal. The Google Project Management Professional Certificate and the Microsoft Project Management Professional Certificate can provide valuable insights into project management within sports contexts. These programs can help enhance the capabilities of your workforce, making them more effective in their roles.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok