• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Log In
Join for Free
  • Browse
  • Sports Management

Sports Management Courses

Sports management courses can help you learn event planning, marketing strategies, finance management, and athlete representation. You can build skills in negotiation, data analysis for performance metrics, and community engagement through sports initiatives. Many courses introduce tools like CRM software for managing relationships with clients and stakeholders, as well as analytics platforms for tracking team performance and fan engagement.


Popular Sports Management Courses and Certifications


  • Status: Preview
    Preview
    N

    Northwestern University

    Sports Marketing

    Skills you'll gain: Event Marketing, Marketing, Social Media, Media Relations, Marketing Strategies, Loyalty Programs, Brand Management, Event Planning, Public Relations, Revenue Management, Strategic Partnership, Target Audience, Crisis Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Sports Performance Analytics

    Skills you'll gain: Forecasting, Statistical Methods, Exercise Science, Regression Analysis, Data Cleansing, Scikit Learn (Machine Learning Library), Supervised Learning, Data Processing, Statistical Hypothesis Testing, Sports Medicine, Correlation Analysis, Predictive Modeling, Matplotlib, Data Manipulation, Applied Machine Learning, Injury Prevention, Analytics, Data Analysis, Statistical Analysis, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    273 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    C

    Case Western Reserve University

    Becoming a Sports Agent

    Skills you'll gain: Brand Management, Brand Marketing, Intellectual Property, Arbitration, Contract Negotiation, Client Services, Recruitment, Talent Recruitment, Insurance, Relationship Management, Financial Planning, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    153 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Data Analytics in Sports Law and Management

    Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Calendar Management, Performance Analysis, Hospitality and Food Services, Facility Operations, Event Planning, Business Analytics, Analytics, Data Management, Data-Driven Decision-Making, Scheduling, Community Outreach, Event Marketing, Relationship Management, Data Analysis, Law, Regulation, and Compliance, Regulation and Legal Compliance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    42 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    AI in Sports: The Approach of a Club

    Skills you'll gain: Artificial Intelligence, Performance Analysis, Automation, Personalized Service, Digital Transformation, Augmented and Virtual Reality (AR/VR), Technology Strategies, Innovation, Internet Of Things, Machine Learning, Big Data, Ethical Standards And Conduct, Deep Learning, Analytical Skills, Predictive Analytics, Health Technology, Data Analysis, Natural Language Processing, User Experience, Data Security

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    D

    Duke University

    Sports and Society

    Skills you'll gain: Social Sciences, Anthropology, International Relations, World History, Sociology, Cultural Diversity, Media and Communications, Economics, Political Sciences, Psychology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Mixed · Course · 1 - 3 Months

What brings you to Coursera today?

  • Status: Preview
    Preview
    C

    Coursera

    Introduction to Events Management

    Skills you'll gain: Event Management, Event Marketing, Event Planning, Logistics Management, Hospitality, Logistics, Planning, Operations Management, Budgeting, Vendor Management, Marketing Design, Coordination

    4.7
    Rating, 4.7 out of 5 stars
    ·
    264 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Sport Sponsorship. Let them Play

    Skills you'll gain: Internal Communications, Promotional Strategies, Business Planning, Event Management, Stakeholder Management, Stakeholder Analysis, Proposal Development, Brand Management, Brand Strategy, Case Studies, Business Development, Advertising

    4.4
    Rating, 4.4 out of 5 stars
    ·
    283 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Leadership and Management

    Skills you'll gain: Business Strategy, Organizational Change, Stakeholder Management, Corporate Strategy, Organizational Strategy, Team Building, Strategic Leadership, Negotiation, Organizational Leadership, Organizational Structure, Management Training And Development, Business Management, Conflict Management, Governance, Business Ethics, Team Management, Team Motivation, Innovation, Leadership Development, Leadership

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Sports Marketing: The Technological Formula

    Skills you'll gain: Branding, Marketing Strategies, Marketing, Global Marketing, Brand Management, Social Media Marketing, Loyalty Programs, Digital Marketing, Strategic Partnership, Consumer Behaviour, Event Planning, E-Commerce, Business Modeling, Augmented Reality, Price Negotiation, Virtual Reality, Blockchain, Business Analysis, Data Analysis, Artificial Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Managing Talent

    Skills you'll gain: Talent Management, Talent Pipelining, People Development, Employee Onboarding, Employee Coaching, Talent Recruitment, Performance Review, Talent Acquisition, Performance Management, Leadership Development, Recruitment Strategies, Coaching, Performance Measurement, Recruitment, Employee Engagement

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.7K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Leading People and Teams

    Skills you'll gain: Talent Management, Team Building, Teamwork, Team Management, Talent Pipelining, Team Motivation, Influencing, Visionary, Team Leadership, People Development, Employee Onboarding, Employee Coaching, Constructive Feedback, Conflict Management, Goal Setting, Talent Recruitment, Interviewing Skills, Persuasive Communication, Leadership, Business Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Beginner · Specialization · 3 - 6 Months

Searches related to sports management

sports turf management: best practices
esports management capstone project
data analytics in sports law and management
data analytics in sports law and team management
data management, reports, and dashboards
1234…834

In summary, here are 10 of our most popular sports management courses

  • Sports Marketing: Northwestern University
  • Sports Performance Analytics: University of Michigan
  • Becoming a Sports Agent: Case Western Reserve University
  • Data Analytics in Sports Law and Management: The State University of New York
  • AI in Sports: The Approach of a Club: Real Madrid Graduate School Universidad Europea
  • Sports and Society: Duke University
  • Introduction to Events Management : Coursera
  • Sport Sponsorship. Let them Play: Universitat Autònoma de Barcelona
  • Strategic Leadership and Management: University of Illinois Urbana-Champaign
  • Sports Marketing: The Technological Formula: Real Madrid Graduate School Universidad Europea

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok