SEO courses can help you learn keyword research, on-page optimization, link building, and content strategy. You can build skills in analyzing website performance, understanding search engine algorithms, and creating SEO-friendly content. Many courses introduce tools like Google Analytics, SEMrush, and Moz, which help you track metrics, optimize your site, and improve your search rankings. By applying these skills and tools, you can enhance your online visibility and drive more organic traffic to your website.

Skills you'll gain: Personalized Campaigns, Prompt Engineering, AI Personalization, Content Optimization, A/B Testing, Generative AI, Content Strategy, Digital Content
Beginner · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Search Engine Marketing, Business Strategy, Cash Control, Digital Brand Strategy, Keyword Research, Digital Marketing, Financial Accounting, Organizational Leadership, Online Advertising, Financial Reporting, Search Engine Optimization, Business Planning, Accountability, Business Management, Forecasting, Leadership and Management, Cash Flow Forecasting, Working Capital, Strategic Planning, Storytelling
★ 4.7 (828) · Beginner · Specialization · 1 - 3 Months

Starweaver
Skills you'll gain: Customer experience improvement, Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Social Media Analytics, Hospitality Services, Capital Expenditure, Organizational Change, Content Creation, Hospitality Management, Financial Forecasting, Finance, Operations Management, Search Engine Optimization, Prototyping, Strategic Planning, Capital Budgeting, Key Performance Indicators (KPIs)
★ 4.5 (126) · Intermediate · Specialization · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Advertising, Google Ads, Paid media, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Content Optimization, Product Promotion, Marketing, Selling Techniques, Conversion Funnel Analysis, Digital Marketing
Mixed · Course · 1 - 4 Weeks

Unilever
Skills you'll gain: Web Analytics, Social Media Campaigns, Campaign Management, Web Analytics and SEO, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Social Media, Campaign Planning, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions
★ 4.8 (64) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Order Fulfillment, Media Planning, Social Media Campaigns, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Order Processing, Paid media, Email Automation, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Order Management, Marketing Planning, Customer Relationship Management, Customer Retention, Journey Mapping
★ 4.9 (1.8K) · Beginner · Professional Certificate · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing Campaigns, Data-Driven Marketing, Digital Marketing, Campaign Management, Digital Media Strategy, Marketing Analytics, Online Advertising, Digital Advertising, Search Engine Marketing, Performance Analysis, Consumer Behaviour, Marketing Strategies, Market Research, Journey Mapping, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Campaign Planning
★ 4.5 (607) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Content Strategy, Search Engine Optimization, Content Optimization, Content Development and Management, Content Creation, Keyword Research, Digital Content, Digital Publishing, Social Media Content, Target Audience, ChatGPT, Video Production, Prompt Engineering, Operational Efficiency
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media Content, Content Creation, Social Media, Social Media Management, Driving engagement, Account Strategy, Web Presence, Growth Strategies, Brand Awareness, Account Management, Digital Design
★ 4.2 (341) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Copywriting, Content Optimization, Search Engine Optimization, AI powered creativity, Target Audience, Content Creation, AI Enablement, Writing and Editing, Productivity Software, Brand Awareness, Marketing Automation, Generative AI, Driving engagement
★ 4 (58) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: LinkedIn, Photo Editing, Web Presence, Professional Networking, Digital Brand Strategy, Social Media, Content Optimization, Branding, Professionalism, Recognizing Others, Trustworthiness, Business Communication
★ 4.4 (315) · Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Visual Storytelling, AI powered creativity, Prompt Patterns, AI Workflows, Multimodal Prompts, Photo/Video Production and Technology, Prompt Engineering Tools, Copywriting, Education Software and Technology, Cinematography, AI literacy, Ideation, Blogs, Graphic and Visual Design, Scripting, Color Theory, Media Production, Large Language Modeling, Writing and Editing, Marketing
★ 3.7 (63) · Beginner · Specialization · 3 - 6 Months