Google courses can help you learn search engine optimization, data analytics, digital marketing strategies, and cloud computing fundamentals. You can build skills in using Google Ads for targeted advertising, Google Analytics for tracking website performance, and Google Cloud for scalable solutions. Many courses also cover tools like Google Data Studio for visualizing data insights and Google Tag Manager for managing website tags, allowing you to effectively implement and analyze marketing campaigns.
Skills you'll gain: Spreadsheet Software
Beginner · Guided Project · Less Than 2 Hours

University of Arizona
Skills you'll gain: Integrated Marketing Communications, Advertising, Advertising Campaigns, Marketing Communications, Media Strategy, Paid media, Owned Media, Customer Advocacy, Journey Mapping, Branding, Cross-Channel Marketing, Digital Media Strategy, Earned Media, Search Engine Optimization, Customer Engagement, Content Development and Management, Goal Setting, Brand Awareness, Culture, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data-Driven Marketing, Marketing Strategies, Campaign Management, Marketing, Marketing Analytics, Data Presentation, Marketing Effectiveness, Email Marketing, Data Storytelling, Digital Marketing Campaigns, Google Ads, Pay Per Click Advertising, Strategic Marketing, Marketing Automation, LinkedIn, Google Analytics, Digital Marketing, Search Engine Optimization, Interviewing Skills, Social Media Management
Beginner · Course · 1 - 4 Weeks

University of Arizona
Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Google Ads, Search Engine Optimization, Digital Marketing, Cross-Channel Marketing, Keyword Research, Digital Marketing Campaigns, Online Advertising, Paid media, Social Media Strategy, Marketing Channel, Marketing Strategies, Social Media, Digital Brand Strategy, Social Media Campaigns, Social Media Content, Social Media Marketing, Integrated Marketing Communications, Analytical Skills
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Responsible AI, Management Consulting, Business Consulting, Anthropic Claude, Process Mapping, Data Ethics, AI literacy, Google Gemini, Consulting, Process Optimization, Generative AI, Artificial Intelligence, Process Improvement and Optimization, ChatGPT, AI Workflows, Microsoft Copilot, AI Integrations, Prompt Engineering, Change Management, Quality Assurance
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Business Modeling, Value Propositions, Business Planning, Customer Analysis, Target Market, User Research, Target Audience, Marketing, Marketing Planning, Financial Management, Marketing Strategies, Entrepreneurship, Customer Insights, Email Marketing, Business Development, Social Media Marketing, Interviewing Skills, Social Media, Product Improvement, Search Engine Optimization
Beginner · Course · 1 - 3 Months

Skills you'll gain: Content Optimization, Search Engine Optimization, Blogs, Keyword Research, Content Creation, Content Strategy, Content Performance Analysis, AI Enablement, Editing, AI Integrations, Generative AI, Technology Strategies, Writing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Keyword Research, Search Engine Optimization, Target Audience, Content Optimization, Blogs, Web Analytics and SEO, Content Strategy, Web Content, Social Media Marketing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cascading Style Sheets (CSS), Debugging, Search Engine Optimization, jQuery, PHP (Scripting Language), Hypertext Markup Language (HTML), MySQL, WordPress, Keyword Research, Web Applications, Application Programming Interface (API), Web Development, Content Management Systems, Web Design and Development, Linux Commands, DevOps, Javascript, Application Deployment, Content Optimization, Program Development
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Content Scheduling, Newsletters, Content Performance Analysis, Campaign Management, Digital Marketing Campaigns, Keyword Research, Digital Marketing, Digital Marketing Tools, Pay Per Click Advertising, Email Marketing, Data-Driven Marketing, Digital Advertising, Performance Metric, Google Ads, Driving engagement, Marketing Channel, Key Performance Indicators (KPIs), Content Management, Content Strategy, Data Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Generative Engine Optimization (GEO), Content Performance Analysis, Content Optimization, Generative AI, AI Workflows, Search Engine Optimization, Content Creation, Content Strategy, Public Relations, ChatGPT, No-Code Development
Beginner · Course · 1 - 3 Months

Skills you'll gain: Geospatial Information and Technology, Geospatial Mapping, Spatial Data Analysis, Applied Machine Learning, Geographic Information Systems, GIS Software, Spatial Analysis, Environmental Monitoring, Machine Learning Methods, Unsupervised Learning, Data Analysis Software, Image Analysis, Machine Learning, R Programming, Data Processing, Data Preprocessing, Classification Algorithms, Data Transformation, Dimensionality Reduction, Data Import/Export
Intermediate · Course · 1 - 3 Months