Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Dashboard, Data Visualization Software, Plotly, Data Visualization, Interactive Data Visualization, Data Transformation, Data Analysis, Data Cleansing, Data Manipulation, Pandas (Python Package), Data Presentation, Predictive Modeling, Data Science, Data Import/Export, Programming Principles, Web Scraping, Python Programming, Machine Learning
Build toward a degree
Beginner · Specialization · 3 - 6 Months

The State University of New York
Skills you'll gain: Web Design, WordPress, Web Language, HTML and CSS, Web Content, Web Development, Web Analytics and SEO, Responsive Web Design, Cross Platform Development, Content Management, Web Applications
Mixed · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Application Deployment, Django (Web Framework), Object-Relational Mapping, HTML and CSS, Model View Controller, jQuery, Ajax, JSON, Database Design, SQL, Application Frameworks, Databases, Web Applications, Application Development, Object Oriented Programming (OOP), Web Development, Data Modeling, Javascript, Application Security, Cascading Style Sheets (CSS)
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting
Beginner · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Cascading Style Sheets (CSS), Web Content Accessibility Guidelines, HTML and CSS, Web Design, Hypertext Markup Language (HTML), Web Design and Development, Responsive Web Design, User Interface (UI), Web Development, Javascript, Debugging
Beginner · Course · 1 - 3 Months

LearnKartS
Skills you'll gain: Google Analytics, Email Marketing, Google Ads, WordPress, LinkedIn, Content Creation, Content Marketing, Facebook, Social Media, Social Media Marketing, Search Engine Marketing, Social Media Content, Web Analytics and SEO, Advertising Campaigns, Email Automation, Social Media Campaigns, Analytics, Keyword Research, ChatGPT, Bidding
Beginner · Specialization · 3 - 6 Months

Multiple educators
Skills you'll gain: Dashboard, Pseudocode, Jupyter, Algorithms, Data Literacy, Data Mining, Pandas (Python Package), Data Presentation, Correlation Analysis, Web Scraping, NumPy, Data Import/Export, Probability & Statistics, Programming Principles, Predictive Modeling, Computer Programming Tools, Data Science, Unsupervised Learning, Machine Learning, Project Management
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Spreadsheet Software, Dashboard, Stakeholder Management, Data-Driven Decision-Making, Data Analysis, Analytical Skills, Data Presentation, Business Analysis, Quantitative Research, Problem Solving, Smart Goals
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: JSON, jQuery, Web Development Tools, Browser Compatibility, UI Components
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Jest (JavaScript Testing Framework), Web Development Tools, Javascript, Unit Testing, Web Applications, Object Oriented Programming (OOP), Scripting Languages, Event-Driven Programming, Node.JS, Scripting, JSON, Computer Programming, Data Structures, Debugging, Package and Software Management, Program Development, Front-End Web Development, Functional Design
Beginner · Course · 1 - 3 Months

Skills you'll gain: Dashboard, SQL, Descriptive Statistics, Jupyter, Statistical Analysis, Data Analysis, Probability Distribution, Pandas (Python Package), Data Presentation, Statistics, Data Visualization, Relational Databases, Stored Procedure, Data Import/Export, Data Science, Programming Principles, Computer Programming Tools, Web Scraping, Data Visualization Software, Python Programming
Build toward a degree
Beginner · Specialization · 3 - 6 Months

IBM
Skills you'll gain: Prompt Engineering, Prompt Patterns, Software Development Life Cycle, Large Language Modeling, Software Architecture, Computer Vision, LangChain, ChatGPT, Responsive Web Design, Restful API, LLM Application, Generative AI, Responsible AI, IBM Cloud, Data Import/Export, Python Programming, Engineering Software, Workflow Management, Machine Learning, Data Science
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months