Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Skills you'll gain: Paid media, Social Media Marketing, Target Audience, Social Media Management, Smart Goals, Social Media Strategy, Social Media, Marketing Analytics, Social Media Campaigns, Advertising Campaigns, Instagram, Persona Development, Goal Setting, Content Creation, Marketing Effectiveness, Online Advertising, Marketing Budgets, Presentations, Brand Management, Digital Marketing
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization, IBM Cognos Analytics, Data Wrangling, Data Cleansing, Data Visualization Software, Data Analysis, Big Data, Pivot Tables And Charts, Statistical Analysis, Excel Formulas, Business Intelligence, Microsoft Excel, Apache Hadoop, Tree Maps, Dashboard, Scatter Plots, Apache Hive, Data Processing
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Storytelling, Data Mining, Big Data, Data Science, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Business Analytics, Business Intelligence, Predictive Analytics, Machine Learning, Deep Learning
Beginner · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: Prompt Engineering, Generative AI, Code Review, Debugging, Responsible AI, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Maintainability, Data Cleansing
Intermediate · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: Cloud Computing, Information Technology, Cybersecurity, Linear Algebra, Critical Thinking, Simulations
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Data Visualization Software, Data Wrangling, Data Visualization, Web Scraping, Exploratory Data Analysis, Matplotlib, Pandas (Python Package), Model Evaluation, Plotly, Data Analysis, Predictive Modeling, Data Presentation, Jupyter, Data Pipelines, Data Science, Interactive Data Visualization, Programming Principles, Python Programming, Machine Learning
Build toward a degree
Beginner · Specialization · 3 - 6 Months
Macquarie University
Skills you'll gain: Spreadsheet Software, Microsoft Excel, Excel Formulas, Productivity Software, Business Analytics, Data Analysis Software, Analytical Skills, Operational Efficiency
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Keyword Research, Customer experience strategy (CX), Digital Advertising, Marketing, E-Commerce, Online Advertising, Email Marketing, Marketing Analytics
Beginner · Course · 1 - 4 Weeks

University of Virginia Darden School Foundation
Skills you'll gain: Cloud Deployment, Digital Transformation, Business Strategy, Competitive Analysis, Cloud Computing Architecture, Data Wrangling, Cloud Services, Business Transformation, Cloud Infrastructure, Big Data, Generative AI, Cloud Storage, Data Analysis, Responsible AI, Cloud Computing, Statistical Analysis, Data Cleansing, Apache Hadoop, Cloud Security, Data Science
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Linux Commands, Bash (Scripting Language), Software Development Life Cycle, Software Architecture, GitHub, Git (Version Control System), Shell Script, Software Design, Version Control, Jupyter, Scrum (Software Development), Flask (Web Framework), Software Engineering, Software Design Patterns, Linux, Agile Methodology, Pandas (Python Package), Programming Principles, Python Programming, Web Applications
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Marketing Analytics, Descriptive Statistics, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Statistical Hypothesis Testing, Statistical Inference, Sampling (Statistics), Data Collection, Statistics, Data Modeling, Statistical Analysis, Business Analytics, Advertising Campaigns, Campaign Management, Marketing, Analytics, Performance marketing, Web Analytics
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Database Design, SQL, Extract, Transform, Load, IBM DB2, Data Store, Relational Databases, Jupyter, Data Architecture, Database Management Systems, Big Data, Web Scraping, Databases, MySQL, Data Integration, Data Infrastructure, Data Storage, Data Transformation, Pandas (Python Package), Programming Principles, Python Programming
Beginner · Specialization · 3 - 6 Months