Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Skills you'll gain: Data Storytelling, Model Evaluation, Data Modeling, SQL, Model Deployment, Data Mining, Jupyter, Databases, Data Cleansing, Business Research, Data Preprocessing, Data Science, Relational Databases, Business Analysis, Data Analysis, IBM Cloud, Data Visualization Software, R (Software), Big Data, Python Programming
Build toward a degree
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Data Visualization, Keyword Research, Email Marketing, Digital Marketing, Marketing Analytics, Web Analytics, Digital Media Strategy, Data-Driven Decision-Making, Strategic Communication, Marketing Communications, Presentations, Analytics, Campaign Management, Consumer Behaviour, Content Marketing, Online Advertising, Data Collection, Marketing, Marketing Strategies, Data Analysis
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Open Web Application Security Project (OWASP), OpenShift, CI/CD, Linux Commands, Bash (Scripting Language), Cloud Deployment, Serverless Computing, Software Development Life Cycle, Agile Software Development, Test Driven Development (TDD), GitHub, Containerization, Continuous Integration, Cloud-Native Computing, DevOps, Jupyter, Grafana, Flask (Web Framework), Software Engineering, Application Development
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Open Web Application Security Project (OWASP), Threat Modeling, Network Security, Threat Management, Vulnerability Management, Intrusion Detection and Prevention, Hardening, Computer Security Incident Management, Security Management, Cyber Threat Intelligence, Cyber Attacks, Incident Response, Cybersecurity, Network Protocols, Bash (Scripting Language), Debugging, Linux, Interviewing Skills, Python Programming, SQL
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, ChatGPT, Data Storytelling, OpenAI, Analytics, Prompt Engineering Tools, Data Analysis, Dashboard, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Data Visualization Software, Statistical Analysis, Python Programming, Responsible AI, Data Cleansing, Data Manipulation, Machine Learning, Context Management
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: GitHub, Git (Version Control System), Infrastructure as Code (IaC), Version Control, Cloud Management, Debugging, Puppet (Configuration Management Tool), Unit Testing, Infrastructure As A Service (IaaS), Bash (Scripting Language), Network Troubleshooting, Web Services, Object Oriented Programming (OOP), Application Programming Interface (API), Interviewing Skills, Applicant Tracking Systems, Data Structures, Python Programming, Configuration Management, Automation
Advanced · Professional Certificate · 3 - 6 Months

University of Michigan
Skills you'll gain: Hypertext Markup Language (HTML), Web Design, Application Deployment, Web Content, Web Development, Web Content Accessibility Guidelines, Usability, Browser Compatibility
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: NoSQL, Apache Kafka, Database Design, Linux Commands, Data Warehousing, Bash (Scripting Language), Apache Hadoop, Apache Spark, MongoDB, Database Administration, Data Pipelines, SQL, IBM Cognos Analytics, Extract, Transform, Load, Jupyter, Generative AI, Professional Networking, Python Programming, Data Analysis, Data Science
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Fractal Analytics
Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Data Preprocessing, Business Intelligence, Data Quality, Business Process Automation, Data Analysis, Business Ethics, Business Analytics, Emerging Technologies, Artificial Neural Networks, Machine Learning, Deep Learning, Data Science, Python Programming, Predictive Modeling, Unsupervised Learning
Beginner · Course · 1 - 3 Months

Fractal Analytics
Skills you'll gain: Data Storytelling, Decision Making, Critical Thinking, Database Design, Data Manipulation, Data Presentation, Power BI, Data Visualization, Model Evaluation, Feature Engineering, Model Deployment, Interactive Data Visualization, Data Wrangling, Data Analysis Expressions (DAX), Human Centered Design, Storyboarding, SQL, Machine Learning, Problem Solving, Python Programming
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Open Web Application Security Project (OWASP), OpenShift, Linux Commands, Bash (Scripting Language), Serverless Computing, Software Development Life Cycle, Software Architecture, NoSQL, MongoDB, GitHub, Object-Relational Mapping, Git (Version Control System), Shell Script, Software Design, Containerization, Jupyter, Grafana, Flask (Web Framework), Microservices, Python Programming
Beginner · Professional Certificate · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Performance Metric, Responsive Web Design
Mixed · Course · 1 - 3 Months