• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • C

    Coursera

    Analyze and Respond to Customer Sentiment

    Skills you'll gain: Customer Service, Customer Relationship Management (CRM) Software, Customer experience improvement, Customer Relationship Management, Customer Engagement, Customer Communications Management, Customer Data Management, Customer Analysis, Customer Insights, Driving engagement, Digital Analysis, Customer Support, Digital Marketing, Document Management, User Feedback, Trend Analysis, Drive Engagement, Data Analysis, Analytical Skills

    Beginner · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Google Analytics Hacks: Boost Your Marketing Performance

    Skills you'll gain: Data-Driven Marketing, Conversion Funnel Analysis, Customer Analysis, Digital Analysis, Campaign Management, Journey Mapping, Customer Insights, Ad Hoc Reporting

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze and Act on Audience Insights

    Skills you'll gain: Surveys, Survey Creation, Customer Insights, Data-Driven Marketing, Data Import/Export, Data Presentation, Market Research, Marketing Analytics, Customer Analysis, Marketing Strategies, Target Audience, Presentations, Data Analysis, Microsoft Excel, Target Market, Pivot Tables And Charts, Data-Driven Decision-Making, Data Storytelling, Spreadsheet Software, Data Capture

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Customer Data Analytics for Marketers

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Probability & Statistics, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Statistical Hypothesis Testing, Customer Insights, Analytical Skills, Customer Analysis, Customer Retention, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Statistical Visualization, Statistical Modeling, Predictive Analytics, Descriptive Analytics

    ★ 4.9 (12) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Multi-Table data analysis with Tableau: Customer Analysis

    Skills you'll gain: Dashboard, Dashboard Creation, Interactive Data Visualization, Tableau Software, Data Presentation, Data Import/Export, Data Visualization, Data Literacy, Data Visualization Software, Business Intelligence, Data Analysis, Data Integration, Data Modeling

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Visualize, Analyze, and Boost Marketing Performance

    Skills you'll gain: Dashboard, Dashboard Creation, Marketing Analytics, Data-Driven Marketing, Performance Analysis, Market Opportunities, Business Intelligence, Business Intelligence Software, Conversion Funnel Analysis, Digital Analysis, Performance Measurement, Marketing Effectiveness, Interactive Data Visualization, Customer Analysis, Data Storytelling, Data Presentation, Data Analysis, Customer Insights, Performance Improvement, Gap Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Interpret Analytics: Boost Engagement & Optimize Content

    Skills you'll gain: Content Performance Analysis, Web Analytics, Multimedia, Content Optimization, Web Content, Driving engagement, Content Strategy, Content Development and Management, Analytics, Customer experience improvement, Content Management Systems, Data Analysis, Data-Driven Decision-Making, Data Literacy

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Marketing Data: Drive Campaign Success

    Skills you'll gain: Data-Driven Marketing, Spreadsheet Software, Marketing Analytics, Pivot Tables And Charts, Trend Analysis, Marketing Budgets, Marketing Strategies, Microsoft Excel, Google Sheets, Business Reporting, Data-Driven Decision-Making, Performance Reporting, Excel Formulas, Time Series Analysis and Forecasting, Strategic Marketing, Descriptive Analytics, Performance Metric, Business Metrics, Performance Measurement, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Marketing Analysts: Innovate Marketing Strategies

    Skills you'll gain: Marketing Analytics, Content Performance Analysis, Data-Driven Marketing, Google Analytics, Campaign Management, Generative AI, Responsible AI, Customer Analysis, Marketing Automation, Performance Analysis, Customer Insights, Data Ethics, Artificial Intelligence

    ★ 4.7 (9) · Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Apply Marketing Analytics for Data-Driven Decisions

    Skills you'll gain: Data-Driven Marketing, Resource Allocation, Customer Insights, Target Market, Customer Relationship Management, Customer Engagement, Analytical Skills, Target Audience, Analytics, Statistical Modeling, Estimation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Users & Optimize Product Retention

    Skills you'll gain: Data Storytelling, Data Presentation, Customer Analysis, Customer Retention, Customer Insights, Strategic Decision-Making, Product Strategy, Data Analysis, Knowledge Transfer, Data-Driven Decision-Making, Advanced Analytics, Unsupervised Learning, Applied Machine Learning, Technical Documentation, Performance Measurement, Machine Learning Algorithms

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Marketing Data, Boost Conversions

    Skills you'll gain: Conversion Funnel Analysis, Marketing Analytics, Data-Driven Marketing, Web Analytics, Digital Analysis, Marketing Effectiveness, Customer Analysis, Marketing Automation, Customer Insights, Correlation Analysis, Statistical Methods, Statistical Analysis, Web Analytics and SEO, System Monitoring, Model Evaluation, Anomaly Detection, Continuous Monitoring, Quality Assessment, Data Validation, Verification And Validation

    Beginner · Course · 1 - 4 Weeks

1…789…489

In summary, here are 10 of our most popular customer analytics courses

  • Analyze and Respond to Customer Sentiment: Coursera
  • Google Analytics Hacks: Boost Your Marketing Performance: Board Infinity
  • Analyze and Act on Audience Insights: Coursera
  • Customer Data Analytics for Marketers: University of Colorado System
  • Multi-Table data analysis with Tableau: Customer Analysis: Coursera
  • Visualize, Analyze, and Boost Marketing Performance: Coursera
  • Interpret Analytics: Boost Engagement & Optimize Content: Coursera
  • Analyze Marketing Data: Drive Campaign Success: Coursera
  • GenAI for Marketing Analysts: Innovate Marketing Strategies: Coursera
  • Apply Marketing Analytics for Data-Driven Decisions: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok