Customer segmentation courses can help you learn demographic analysis, psychographic profiling, and behavioral segmentation strategies. You can build skills in data interpretation, targeted marketing, and customer journey mapping. Many courses introduce tools like Google Analytics and customer relationship management (CRM) software, that support analyzing customer data and implementing effective segmentation strategies.
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Analytics, Advanced Analytics, Customer Retention, Analytics, Predictive Modeling, Marketing, Data Analysis, Social Network Analysis, Data Ethics, Market Analysis, Customer Insights, Text Mining, Predictive Analytics, Responsible AI, Consumer Behaviour, Pandas (Python Package), Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Google Analytics, Campaign Management, Generative AI, Responsible AI, Customer Analysis, Marketing Automation, Performance Analysis, Social Media Campaigns, Marketing Strategies, Customer Insights, Data Ethics, Case Studies, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Data Analysis, PySpark, Data Processing, Data Cleansing, Data Transformation, Apache Spark, Data-Driven Decision-Making, Decision Tree Learning, Predictive Modeling, Predictive Analytics, Applied Machine Learning, Application Deployment, Machine Learning
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Dashboard, Interactive Data Visualization, Tableau Software, Data Presentation, Data Import/Export, Data Visualization, Data Visualization Software, Business Intelligence, Data Analysis, Data Integration, Data Modeling
Intermediate · Guided Project · Less Than 2 Hours
Emory University
Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Microsoft Excel, Customer Insights, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Consumer Behaviour, Statistical Analysis, Data Manipulation
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Sales Strategy, Customer Analysis, AI Personalization, Sales, Sales Pipelines, Sales Management, Generative AI, Customer Insights, Forecasting, Data-Driven Decision-Making, Analytics, Artificial Intelligence, Predictive Modeling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Survey Creation, User Feedback, Customer experience improvement, Customer Insights, User Accounts, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

ESSEC Business School
Skills you'll gain: Marketing Analytics, Customer Analysis, Advanced Analytics, Business Analytics, Statistical Programming, Customer Insights, R Programming, Data-Driven Decision-Making, Data Analysis Software, Target Market, Statistical Analysis, Predictive Modeling, Customer Relationship Management, Statistical Methods, Unsupervised Learning
Mixed · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Responsible AI, Lead Generation, Data Ethics, Google Gemini, Sales Process, Sales Management, Generative AI, Artificial Intelligence, OpenAI, ChatGPT, Customer Relationship Management (CRM) Software, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Facebook, Social Media, Persona Development, Social Media Marketing, Social Media Strategy, Customer Insights, Presentations, Web Analytics, Marketing Budgets
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer Analysis, User Feedback, Contextual Advertising
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Text Mining, Unstructured Data, Data Analysis, Natural Language Processing, Pandas (Python Package), Data Manipulation, Python Programming, Data Processing, Data Cleansing
Beginner · Guided Project · Less Than 2 Hours