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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Board Infinity

    Email Marketing Mastery -From Strategy to AI Automation

    Skills you'll gain: Email Marketing, Email Automation, Content Performance Analysis, Marketing Automation, AI Personalization, Email Security, Dashboard, Personalized Campaigns, Data-Driven Marketing, Performance Analysis, Campaign Management, Marketing Analytics, Driving engagement, Direct Marketing, Performance Reporting, Cross-Channel Marketing, Performance Metric, Responsible AI, Copywriting, A/B Testing

    Beginner · Specialization · 1 - 3 Months

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    Northeastern University

    Intro to Improving the Patient Experience Through Analytics

    Skills you'll gain: Care Management, Hospital Experience, Patient-centered Care, Health Informatics, Patient Advocacy, Patient Communication, Patient Safety, Healthcare Industry Knowledge, Health Technology, Analytics, Data Analysis, Predictive Analytics, Data Literacy, AI Personalization, Health Disparities, Innovation, Data Collection, Big Data, Data-Driven Decision-Making, Data Management

    Beginner · Course · 1 - 4 Weeks

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    Skillshare

    Freelance Editor Marketing: Attract Your Ideal Clients

    Skills you'll gain: Social Media Content, Social Media Strategy, Social Media Management, Social Media Marketing, Instagram, Web Presence, Video Editing, Editing, Digital Brand Strategy, Professional Development, Customer Engagement, Branding, Portfolio Management, Promotional Strategies

    Mixed · Course · 1 - 4 Weeks

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    EDUCBA

    Apply Sqoop for HR Data Analytics Projects

    Skills you'll gain: Apache Hadoop, Data Import/Export, HR Tech, People Analytics, Big Data, Data Pipelines, Data Storage, Data Processing, Authentications, Data Migration, SQL, Analytics, Database Management, Data Quality, Performance Tuning, Scalability, Data Security

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Analyze Business Data Using Tableau BI Analytics

    Skills you'll gain: Tableau Software, Dashboard, Business Intelligence, Interactive Data Visualization, Dashboard Creation, Data Presentation, Data Storytelling, Business Analytics, Business Intelligence Software, Data Analysis, Data Visualization Software, Statistical Visualization, Trend Analysis, Data Wrangling, Regional Sales, Market Analysis, Data Sharing, Performance Analysis, Variance Analysis

    Beginner · Course · 1 - 4 Weeks

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    Starweaver

    Grow with AI: Your AI-driven Growth Marketing strategy

    Skills you'll gain: AI Personalization, Personalized Campaigns, Marketing Strategies, Email Marketing, Data-Driven Marketing, Growth Strategies, Marketing Automation, Marketing Effectiveness, Strategic Marketing, AI Enablement, Marketing Analytics, Email Automation, Driving engagement, Data Ethics, Customer Engagement, Lead Generation, Customer experience improvement, Customer Insights, Customer Retention, Responsible AI

    4.6
    Rating, 4.6 out of 5 stars
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    97 reviews

    Beginner · Course · 1 - 4 Weeks

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    Kennesaw State University

    The 4 A's of Marketing with Jagdish Sheth

    Skills you'll gain: Global Marketing, Marketing Effectiveness, Marketing, Regulatory Compliance, Strategic Marketing, Stakeholder Management, Innovation, Stakeholder Communications, Corporate Sustainability, Marketing Strategies, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, MarTech, Marketing Planning, Product Marketing, Marketing Management, Marketing Channel, Business Strategy, Business

    4.7
    Rating, 4.7 out of 5 stars
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    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Comment analyser l'engagement des Tweets avec Twitter Analytics

    Skills you'll gain: Driving engagement, Social Media Analytics, Social Media Marketing, Drive Engagement, Social Media Management, Social Media, Customer Engagement, Social Media Campaigns, Online Advertising, Advertising Campaigns, Content Performance Analysis, Social Media Content, Marketing

    Beginner · Guided Project · Less Than 2 Hours

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    Alex Genadinik

    2026 Instagram Marketing: Viral Algorithms Plus Ads

    Skills you'll gain: Instagram, Social Media Content, Social Media Management, Facebook, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Marketing Automation, Content Creation, Advertising Campaigns, Digital Advertising, Advertising, Content Strategy, Drive Engagement, Subcontracting

    Mixed · Course · 1 - 3 Months

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    EDUCBA

    Predictive Analytics with SAS: Build & Deploy Models

    Skills you'll gain: SAS (Software), Model Deployment, Model Evaluation, Predictive Analytics, Predictive Modeling, Advanced Analytics, Regression Analysis, Statistical Modeling, Business Analytics, Data Preprocessing, Data-Driven Decision-Making, Data Mining, Feature Engineering, Model Training, Statistical Methods, Statistical Analysis, Decision Tree Learning, Data Transformation, Model Optimization, Artificial Neural Networks

    Mixed · Course · 1 - 3 Months

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    Real Madrid Graduate School Universidad Europea

    Applied Football Analytics - Looking at real-world cases

    Skills you'll gain: Data Synthesis, Data Integration, Data Literacy, Data Storytelling, Analysis, Case Studies, Advanced Analytics, People Analytics, Analytical Skills, Strategic Decision-Making, Business Metrics, Forecasting, Media and Communications, Persuasive Communication, Databases, Database Design, Innovation

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Marketing Planning, Audience Insights, and KPI Measurement

    Skills you'll gain: Key Performance Indicators (KPIs), Marketing Planning, Sprint Retrospectives, Campaign Planning, Marketing Strategies, Campaign Management, Strategic Marketing, Performance Measurement, Data-Driven Marketing, Marketing Strategy and Techniques, Cross-Channel Marketing, Performance Metric, Performance Analysis, Persona Development, Market Research, Market Analysis, Business Analysis, Analytical Skills, Data Visualization, Data Analysis

    Beginner · Course · 1 - 3 Months

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Skills you can learn in Marketing

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