• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Popular Marketing Fundamentals Courses and Certifications


  • I
    S

    Multiple educators

    Generative AI for Growth Marketing

    Skills you'll gain: Prompt Patterns, Personalized Campaigns, Data-Driven Marketing, MarTech, Strategic Marketing, AI Enablement, LLM Application, AI literacy, Email Automation, Driving engagement, Model Evaluation, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Large Language Modeling, Augmented and Virtual Reality (AR/VR), Content Creation, Image Quality, Machine Learning, Data Synthesis, Image Analysis

    4.7 stars, 12K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (12K) · Beginner · Specialization · 1 - 3 Months

    Status: Top AI program
    Top AI program
    Status: Free trial
    Free trial
  • P

    Packt

    Networking Fundamentals

    Skills you'll gain: OSI Models, Computer Networking, Virtualization, Data Centers, Virtual Networking, General Networking, Network Architecture, Networking Hardware, Network Protocols, TCP/IP, Network Infrastructure, Local Area Networks, Network Model, Telecommunications

    4.9 stars, 20 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (20) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    Marketing Psychology & Neuromarketing - 2026

    Skills you'll gain: Overcoming Objections, Market Research, Marketing Psychology, Active Listening, Rapport Building, Closing (Sales), B2B Sales, Consumer Behaviour, Target Audience, Selling Techniques, Content Performance Analysis, Marketing, Sales Strategy, Price Negotiation, Sales, Innovation, Marketing Strategies, Shared Media, Sales Prospecting, Marketing Communications

    4.2 stars, 14 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.2 (14) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • R

    Rutgers the State University of New Jersey

    Influencer Marketing Strategy

    Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Content Marketing, Marketing Effectiveness, Marketing Strategies, Campaign Management, Marketing Communications, Return On Investment, Key Performance Indicators (KPIs), Driving engagement, Social Media Analytics, Content Strategy, Stakeholder Engagement, Marketing Budgets, Brand Awareness, Marketing Analytics, Presentations, Digital Marketing Tools, Target Audience

    4.3 stars, 196 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.3 (196) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • D

    Duke University

    Programming Fundamentals

    Skills you'll gain: Programming Principles, Algorithms, C (Programming Language), Computer Programming, Program Development, Problem Solving, Solution Design, Computational Logic

    4.7 stars, 7K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (7K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • G

    Google

    Think Outside the Inbox: Email Marketing

    Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing Campaigns, Digital Marketing, Digital Marketing Tools, Marketing Automation, Campaign Planning, Content Performance Analysis, Information Privacy, Marketing Analytics, Promotional Strategies, Data Ethics, Digital Analysis, Smart Goals, Customer Retention, Key Performance Indicators (KPIs)

    4.8 stars, 2.9K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (2.9K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Arizona

    Management of Marketing Communications

    Skills you'll gain: Integrated Marketing Communications, Media and Communications, Marketing Communications, Brand Strategy, Brand Marketing, Branding, Marketing, Brand Management, Marketing Strategies, Strategic Marketing, Marketing Effectiveness, Strategic Communication, Social Media Strategy, Content Marketing, Social Media Marketing, Direct Marketing, Product Marketing, Marketing Strategy and Techniques, Communication, Digital Marketing

    Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Maryland, College Park

    Advanced Digital Marketing

    Skills you'll gain: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Data-Driven Marketing, Customer Relationship Building, Customer Data Management, Marketing Channel, Marketing Analytics, Online Advertising, Customer Engagement, Marketing Effectiveness, AI Personalization, Data Ethics, Digital Marketing

    4.5 stars, 62 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.5 (62) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • L

    LearnQuest

    Linux Fundamentals

    Skills you'll gain: Linux, Linux Commands, Linux Servers, Ubuntu, File Management, Command-Line Interface, Unix, Bash (Scripting Language), grep, Servers, Operating Systems, File Systems, Shell Script, Web Servers, IT Automation, Apache, MySQL, Open Source Technology, Service Management

    4.5 stars, 971 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (971) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Simplilearn

    Affiliate Marketing Course

    Skills you'll gain: Email Marketing, Performance marketing, Product Promotion, Promotions and Campaigns, Content Marketing, Online Advertising, Data-Driven Marketing, Social Media, Web Analytics, Blogs, Marketing Analytics, Professional Networking, Web Presence

    4.1 stars, 15 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.1 (15) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Arizona

    Strategic Digital Marketing

    Skills you'll gain: Web Analytics, Search Engine Marketing, Pay Per Click Advertising, Data-Driven Marketing, User Experience Design, Experience Design, Google Ads, Search Engine Optimization, Digital Marketing, Digital Marketing Campaigns, Campaign Management, Content Marketing, Cross-Channel Marketing, Digital Brand Strategy, Keyword Research, Marketing Analytics, Marketing Strategy and Techniques, Marketing Planning, Customer Engagement, Target Audience

    4.6 stars, 7 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (7) · Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IBM

    Generative AI for Digital Marketing

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative Engine Optimization (GEO), Prompt Patterns, Generative AI, Digital Advertising, Email Automation, Email Marketing, ChatGPT, Content Performance Analysis, Data Ethics, Digital Marketing, Search Engine Optimization, Personalized Campaigns, Marketing Automation, Content Optimization, Digital Marketing Tools, AI Personalization, AI literacy, Artificial Intelligence and Machine Learning (AI/ML)

    4.7 stars, 12K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (12K) · Beginner · Specialization · 3 - 6 Months

    Status: Top AI program
    Top AI program
    Status: Free trial
    Free trial
1…121314…535

In summary, here are 10 of our most popular marketing fundamentals courses

  • Generative AI for Growth Marketing: IBM
  • Networking Fundamentals: Packt
  • Marketing Psychology & Neuromarketing - 2026: Alex Genadinik
  • Influencer Marketing Strategy: Rutgers the State University of New Jersey
  • Programming Fundamentals: Duke University
  • Think Outside the Inbox: Email Marketing: Google
  • Management of Marketing Communications: University of Arizona
  • Advanced Digital Marketing: University of Maryland, College Park
  • Linux Fundamentals: LearnQuest
  • Affiliate Marketing Course: Simplilearn

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok