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  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International Entertainment and Sports Marketing

    Skills you'll gain: Global Marketing, Growth Strategies, Digital Marketing, Marketing, Content Marketing, Marketing Strategies, Brand Marketing, Innovation, Business Strategies, Influencing, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    494 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of London

    Business and Marketing Strategies

    Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Operational Efficiency, Process Mapping, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing Psychology, Marketing, Global Marketing, Social Sciences, International Relations, Culture, Business Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    463 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to Generative AI Marketing

    Skills you'll gain: Generative AI, AI Personalization, Responsible AI, Marketing Effectiveness, Marketing Operations, Innovation, Strategic Marketing, MarTech, Marketing Strategies, Content Creation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Sports Marketing: The Technological Formula

    Skills you'll gain: Branding, Marketing Strategies, Marketing, Global Marketing, Brand Management, Social Media Marketing, Loyalty Programs, Digital Marketing, Strategic Partnership, Consumer Behaviour, Event Planning, E-Commerce, Business Modeling, Augmented Reality, Price Negotiation, Virtual Reality, Blockchain, Business Analysis, Data Analysis, Artificial Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Digital Marketing Specialists

    Skills you'll gain: Generative AI, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Content Marketing, Brand Marketing, Responsible AI, Brand Management, Prompt Engineering, Analytics, AI Personalization, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    43 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Accounting Fundamentals

    Skills you'll gain: Income Statement, Financial Statements, Accounting, Balance Sheet, Financial Reporting, Bookkeeping, Financial Modeling, Cash Flows, Financial Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    74 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Akamai Technologies, Inc.

    Networking Fundamentals

    Skills you'll gain: Routing Protocols, OSI Models, Remote Access Systems, Network Architecture, TCP/IP, General Networking, Network Protocols, Network Troubleshooting, Computer Networking, Networking Hardware, Network Administration, Network Security, Network Infrastructure, Network Model, Virtual Private Networks (VPN), Wireless Networks, Network Routers, Network Routing, Dynamic Host Configuration Protocol (DHCP), Intrusion Detection and Prevention

    4.7
    Rating, 4.7 out of 5 stars
    ·
    143 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of California, Davis

    The Strategy of Content Marketing

    Skills you'll gain: Content Marketing, Marketing Strategy and Techniques, Copywriting, Writing, Professional Networking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    5.3K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    Institut Mines-Télécom

    4G Network Fundamentals

    Skills you'll gain: Wireless Networks, Network Security, Network Architecture, Computer Networking, Network Infrastructure, Mobile Security, Network Protocols, Telecommunications, Digital Communications, Dataflow, Capacity Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    131 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Storytelling in Branding and Content Marketing

    Skills you'll gain: Content Marketing, Storytelling, Content Creation, Brand Strategy, Drive Engagement, Branding, Marketing Communications, Copywriting, Customer Engagement, Content Strategy, Brand Awareness, Advertising, Journalism, Target Audience

    4.4
    Rating, 4.4 out of 5 stars
    ·
    345 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Use Mailchimp to Build an E-mail Marketing Campaign

    Skills you'll gain: Email Marketing, Advertising Mail, Direct Marketing, Campaign Management, Marketing Materials, Marketing, Digital Marketing, Target Audience, Registration, Design, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    379 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
  • International Entertainment and Sports Marketing: Yonsei University
  • Business and Marketing Strategies: University of London
  • Introduction to Generative AI Marketing: Coursera
  • Sports Marketing: The Technological Formula: Real Madrid Graduate School Universidad Europea
  • GenAI for Digital Marketing Specialists: Coursera
  • Accounting Fundamentals: Corporate Finance Institute
  • Networking Fundamentals: Akamai Technologies, Inc.
  • The Strategy of Content Marketing: University of California, Davis
  • 4G Network Fundamentals: Institut Mines-Télécom

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