• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Columbia University

    Construction Cost Estimating and Cost Control

    Skills you'll gain: Construction Estimating, Cost Estimation, Punch Work, Cost Management, Construction Management, Bidding, Cost Control, Cash Flows, Project Closure, Lean Methodologies, Project Controls, Project Estimation, Cash Flow Forecasting, Earned Value Management, Procurement, Construction

    ★ 4.7 (2.3K) · Beginner · Course · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • G

    Google

    Diseño de Experiencia del Usuario (UX) de Google

    Skills you'll gain: Storyboarding, User Experience Design, Design Reviews, Figma (Design Software), UI/UX Research, Graphic and Visual Design, Wireframing, User Story, Usability Testing, Information Architecture, Mockups, Adobe XD, User Experience, Ideation, Persona (User Experience), Web Presence, Responsive Web Design, Graphic and Visual Design Software, Layout Design, Design Elements And Principles

    ★ 4.8 (5K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • K

    Keller Williams

    The Principles of Real Estate

    Skills you'll gain: Lead Generation, Real Estate, Real Estate Sales, Property and Real Estate, Customer Relationship Building, Database Management, Real Estate Transactions, Prospecting and Qualification, Sales Prospecting, Relationship Building, Prioritization, Goal Setting, Market Data, Market Analysis, Market Trend, Compensation Management

    ★ 4.7 (169) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Introduction to Merchandising

    Skills you'll gain: Merchandising, Inventory Management, Inventory Control, Merchandise Displays, Retail Management, Consumer Behaviour, Visual Merchandising, Retail Store Operations, Retail Sales, Marketing Psychology, Customer Analysis, Customer Engagement, Analysis, Design

    ★ 4.6 (72) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Pennsylvania

    Managing Social and Human Capital

    Skills you'll gain: Human Capital, People Management, Human Resource Strategy, Staff Management, Leadership and Management, Human Relations Movement, Team Performance Management, Leadership Studies, Decision Making, Organizational Structure, Organizational Effectiveness, Organizational Change, Organizational Leadership, Employee Performance Management, Team Motivation, Strategic Decision-Making, Compensation and Benefits, Organizational Development, Change Management, Performance Appraisal

    ★ 4.6 (2.6K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    SAP

    SAP Business Analyst

    Skills you'll gain: User Story, Business Process Modeling, Risk Analysis, Performance Measurement, Stakeholder Management, Process Analysis, Business Analysis, Risk Management, Requirements Elicitation, Process Design, Requirements Management, Business Process, Process Mapping, Risk Management Framework, Stakeholder Engagement, Performance Metric, Process Improvement, Project Portfolio Management, Stakeholder Communications, Business Requirements

    ★ 4.5 (191) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job Ready
    Job Ready
  • U

    Universidad Nacional Autónoma de México

    Ser más creativos

    Skills you'll gain: Creativity, Creative Thinking, Brainstorming, Design Thinking, Creative Problem-Solving, Innovation, Problem Solving, Persona (User Experience)

    ★ 4.7 (3.3K) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • S

    STARWEAVER

    Cybersecurity Implementation Essentials

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
  • C

    Coursera

    Next-Gen Workplace Automation with GenAI

    Skills you'll gain: CrewAI, Prompt Engineering, Anthropic Claude, Email Automation, Generative AI, AI Orchestration, AI Workflows, ChatGPT, Responsible AI, AI Product Strategy, Agentic Workflows, Automation, AI Enablement, Workflow Management, Report Writing, Productivity, Innovation, Operational Efficiency, Performance Reporting, Customer Support

    ★ 4.4 (479) · Intermediate · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • A

    Aptly

    Getting Started with TikTok

    Skills you'll gain: TikTok, Content Creation, Video Editing, Video Production, Social Media Content, Social Media, Social Media Marketing, Algorithms, Driving engagement, Target Audience, Business Marketing, Customer Engagement, Culture, User Accounts, Demography

    ★ 4.8 (72) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Healthcare Finance and Cost Management

    Skills you'll gain: Cost Accounting, Cost Control, Financial Analysis, Management Accounting, Budget Management, Strategic Planning, Health Care Administration, Cost Containment, Cost Management, Operating Cost, Budgeting, Financial Data, Planning, Accounting, Financial Management, Financial Accounting, Finance, Analysis, Leadership, Decision Making

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • M

    Microsoft

    Microsoft Enterprise AI Governance, Ethics & Security

    Skills you'll gain: Responsible AI, Data Ethics, Governance Risk Management and Compliance, Compliance Management, AI Security, Governance, Compliance Auditing, Data Quality, Regulatory Compliance, Data Governance, Performance Measurement, ISO/IEC 27001, Internal Auditing, Cloud Security, Policy Development, Risk Management, Risk Analysis, Cybersecurity, Stakeholder Management, Threat Modeling

    Intermediate · Professional Certificate · 3 - 6 Months

    Category: New
    New
1…126127128…529

In summary, here are 10 of our most popular marketing strategy courses

  • Construction Cost Estimating and Cost Control: Columbia University
  • Diseño de Experiencia del Usuario (UX) de Google: Google
  • The Principles of Real Estate: Keller Williams
  • Introduction to Merchandising: Coursera
  • Managing Social and Human Capital: University of Pennsylvania
  • SAP Business Analyst: SAP
  • Ser más creativos: Universidad Nacional Autónoma de México
  • Cybersecurity Implementation Essentials: STARWEAVER
  • Next-Gen Workplace Automation with GenAI: Coursera
  • Getting Started with TikTok: Aptly

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok