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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Project Management Capstone

    Skills you'll gain: Peer Review, Project Management, Project Management Life Cycle, Agile Project Management, Project Risk Management, Project Portfolio Management, Project Closure, Project Controls, Work Breakdown Structure, User Story, Backlogs, Sprint Planning, Scrum (Software Development), Project Planning, Project Documentation, Project Performance, Management Reporting, Risk Management, Recruitment, Leadership

    4.9
    Rating, 4.9 out of 5 stars
    ·
    116 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Customer Centric Innovation

    Skills you'll gain: Design Thinking, Innovation, New Product Development, Product Development, Customer Insights, Customer experience strategy (CX), Ideation, Customer Analysis, User Feedback, Needs Assessment, Consumer Behaviour, Market Research, Business Strategies, Customer Relationship Management, Marketing Psychology, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    English for Effective Business Communications

    Skills you'll gain: English Language, Marketing, Business, Vocabulary, Telecommuting, Human Resources, Office Management, Leadership and Management, Business Communication, Recruitment, Business Writing, Grammar, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    121 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Design Computing: 3D Modeling in Rhinoceros with Python/Rhinoscript

    Skills you'll gain: Data Structures, 3D Modeling, Computational Logic, Visualization (Computer Graphics), Design, Generative Model Architectures, Python Programming, Animations, Scripting, Computer Programming, Automation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    102 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    M

    Michigan State University

    Getting Your Film off the Ground

    Skills you'll gain: Fundraising and Crowdsourcing, Grant Writing, Fundraising, Digital Media Strategy, Proposal Writing, Campaign Management, Social Media, Social Media Strategy, Stakeholder Engagement, Brand Marketing, Content Strategy, Content Creation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Business Strategy: Business Model Canvas Analysis with Miro

    Skills you'll gain: Miro AI, Value Propositions, Business Modeling, Product Development, Business Analysis, Business Process Modeling, Stakeholder Communications, Business Solutions, Presentations, Business Strategy, Strategic Thinking, Innovation, Entrepreneurship

    4.5
    Rating, 4.5 out of 5 stars
    ·
    146 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Executive Communication & Data Leadership

    Skills you'll gain: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Concision, Sales Presentations, Sales Strategy, Social Skills, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Customer Relationship Management (CRM) Software, Emotional Intelligence, Sales, Verbal Communication Skills, Storytelling, Communication Strategies, Communication, Marketing Communications

    4.4
    Rating, 4.4 out of 5 stars
    ·
    28 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    UX (User Experience) Capstone

    Skills you'll gain: User Experience Design, User Research, Design Research, Usability Testing, Prototyping, Design, User Centered Design, Technical Communication, Wireframing, Storyboarding, Persona Development, Requirements Analysis, Adobe Photoshop

    4.7
    Rating, 4.7 out of 5 stars
    ·
    92 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI for Business Consultants

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Data Ethics, AI Security, Management Consulting, Artificial Intelligence, Business Consulting, Consulting, Technical Consulting, AI Enablement, Microsoft Copilot, Quality Assurance, Market Research, Large Language Modeling, Data-Driven Decision-Making, Automation, Technical Communication, Critical Thinking, Problem Solving

    4.6
    Rating, 4.6 out of 5 stars
    ·
    202 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Implicaciones estratégicas de la marca

    Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Customer experience improvement, Growth Strategies, Strategic Communication, Market Share, New Business Development, Consumer Behaviour, User Experience, Product Lifecycle Management, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Macroeconomics for Business Management

    Skills you'll gain: International Finance, Business Economics, Economics, Market Dynamics, Business Planning, Business Strategy, Supply And Demand, Investments

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    452 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Generative AI in Business

    Skills you'll gain: Generative AI, AI Product Strategy, AI Enablement, Generative AI Agents, Data Integration, Business Solutions, Customer experience strategy (CX), Strategic Thinking, Data Strategy, Innovation, Performance Analysis, Performance Measurement, Business Analysis, Project Risk Management, Solution Design, Business Strategies, Business Transformation, Prompt Engineering, Business Process Management, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    112 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Project Management Capstone: IBM
  • Customer Centric Innovation: University of Illinois Urbana-Champaign
  • English for Effective Business Communications: University of California, Irvine
  • Design Computing: 3D Modeling in Rhinoceros with Python/Rhinoscript: University of Michigan
  • Getting Your Film off the Ground : Michigan State University
  • Business Strategy: Business Model Canvas Analysis with Miro: Coursera
  • Executive Communication & Data Leadership: Starweaver
  • UX (User Experience) Capstone: University of Michigan
  • Generative AI for Business Consultants: Fractal Analytics
  • Implicaciones estratégicas de la marca: Tecnológico de Monterrey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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