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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


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    EDUCBA

    Build a CRM with Spreadsheet Automation

    Skills you'll gain: Customer Data Management, Dashboard, Customer Relationship Management (CRM) Software, Dashboard Creation, Customer Relationship Management, Lead Generation, Excel Macros, Spreadsheet Software, Data Maintenance, Data Management, Automation, Data Entry, Microsoft Excel, Customer Relationship Building, Relationship Management, Business Process, Sales, Business, Productivity, Decision Making

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of Colorado System

    Agile Leadership

    Skills you'll gain: Change Management, Scaled Agile Framework, Organizational Change, Agile Methodology, Meeting Facilitation, Positivity, Team Building, Team Collaboration, Discussion Facilitation, Resilience, Scrum (Software Development), Team Management, Sprint Retrospectives, Innovation, Sprint Planning, Culture Transformation, Organizational Development, Business Transformation, Leadership Studies, Project Management

    4.8
    Rating, 4.8 out of 5 stars
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    3.2K reviews

    Beginner · Specialization · 3 - 6 Months

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    STARWEAVER

    Hospitality Luxury Brand Management

    Skills you'll gain: Hospitality Management, Hospitality Services, Hospitality, Hospitality and Food Services, Brand Management, Branding, Brand Marketing, Brand Strategy, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation

    4.4
    Rating, 4.4 out of 5 stars
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    174 reviews

    Intermediate · Course · 1 - 4 Weeks

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    DeepLearning.AI

    الذكاء الاصطناعي للجميع

    Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), AI Enablement, Artificial Intelligence, AI Product Strategy, Artificial Neural Networks, Deep Learning, Applied Machine Learning, AI literacy, Responsible AI, Data Ethics, Machine Learning, Data Science

    4.8
    Rating, 4.8 out of 5 stars
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    997 reviews

    Beginner · Course · 1 - 4 Weeks

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    IBM

    Capstone: Integrated Sales Excellence

    Skills you'll gain: Sales Territory Management, Account Strategy, Sales Development, Sales Presentation, B2B Sales, Sales Strategy, Consultative Selling, Sales Operations, Sales, Selling Techniques, Phone Sales, Sales Prospecting, Sales Presentations, Consultative Approaches, Sales Process, Closing (Sales), Sales Pipelines, Prospecting and Qualification, Negotiation, Engineering Calculations

    Advanced · Course · 1 - 3 Months

  • Status: New
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    Simplilearn

    Foundation of Agentic AI and LLM Architecture Training

    Skills you'll gain: Agentic Workflows, Agentic systems, AI Orchestration, AI Workflows, LLM Application, Generative AI Agents, Workflow Management, AI Enablement, Business Workflow Analysis, Large Language Modeling, Decision Intelligence, Business Process Automation, Generative Model Architectures, Artificial Intelligence, Enterprise Application Management, Decision Making

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Customer Analytics & Intelligence

    Skills you'll gain: Customer Retention, HubSpot CRM, Brand Awareness, Surveys, Survey Creation, Marketing Analytics, Google Analytics, Customer Analysis, Customer Service, Customer Relationship Management (CRM) Software, Customer Insights, Brand Loyalty, Customer Relationship Management, Customer Data Management, A/B Testing, AI Product Strategy, Target Audience, Data Analysis, Digital Marketing, Performance Measurement

    4.5
    Rating, 4.5 out of 5 stars
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    130 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Microsoft

    Introduction to Microsoft Dynamics 365

    Skills you'll gain: Customer Engagement, Sales Pipelines, Power BI, Customer Relationship Management (CRM) Software, Lead Generation, Customer Insights, Resource Allocation, Resource Planning, Scheduling, Customer Relationship Management, Sales Process, Sales Management, Sales Operations, Microsoft Teams, Order Management, Customer Service, Marketing, Marketing Automation, Prospecting and Qualification, Business Reporting

    4.5
    Rating, 4.5 out of 5 stars
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    86 reviews

    Beginner · Course · 1 - 3 Months

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    SkillUp

    Scrum Master (PSM I) Certification Preparation

    Skills you'll gain: Risk Analysis, Risk Management, Project Management Institute (PMI) Methodology, Risk Mitigation, Project Management, Employee Coaching, Discussion Facilitation, Kanban Principles, Change Management, Project Documentation, Portfolio Management, Project Planning, Conflict Management, Performance Analysis, Leadership, Analysis, Registration, Market Opportunities

    4.6
    Rating, 4.6 out of 5 stars
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    550 reviews

    Advanced · Specialization · 3 - 6 Months

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    Google Cloud

    Responsible AI: Applying AI Principles with Google Cloud

    Skills you'll gain: Responsible AI, Data Ethics, Artificial Intelligence, AI literacy, Business Ethics, AI Product Strategy, Accountability, Ethical Standards And Conduct

    4.6
    Rating, 4.6 out of 5 stars
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    1.1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Michigan

    Extended Reality for Everybody

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Augmented Reality, Storyboarding, Virtual Reality, Unreal Engine, Interactive Design, Usability Testing, Design Thinking, 3D Assets, Virtual Environment, User Experience, Experience Design, Prototyping, Unity Engine, User Experience Design, Interaction Design, Visual Storytelling, Design, Disabilities, Emerging Technologies

    4.7
    Rating, 4.7 out of 5 stars
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    604 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
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    I

    IESE Business School

    The Art of Storytelling

    Skills you'll gain: Storytelling, Public Speaking, Oral Expression, Presentations, Verbal Communication Skills, Persuasive Communication, Drive Engagement, Active Listening

    4.6
    Rating, 4.6 out of 5 stars
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    1.2K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Build a CRM with Spreadsheet Automation: EDUCBA
  • Agile Leadership: University of Colorado System
  • Hospitality Luxury Brand Management: STARWEAVER
  • الذكاء الاصطناعي للجميع: DeepLearning.AI
  • Capstone: Integrated Sales Excellence: IBM
  • Foundation of Agentic AI and LLM Architecture Training: Simplilearn
  • Customer Analytics & Intelligence: Coursera
  • Introduction to Microsoft Dynamics 365: Microsoft
  • Scrum Master (PSM I) Certification Preparation: SkillUp
  • Responsible AI: Applying AI Principles with Google Cloud: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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