• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Popular Marketing Automation Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Machine Learning Operations (MLOps): Getting Started

    Skills you'll gain: MLOps (Machine Learning Operations), Model Deployment, Google Cloud Platform, Model Evaluation, Model Training, DevOps, Cloud Deployment, Devops Tools, Continuous Deployment, CI/CD, AI Workflows, Automation

    4
    Rating, 4 out of 5 stars
    ·
    488 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Q

    Queen Mary University of London

    Research Methodologies

    Skills you'll gain: Qualitative Research, Research Methodologies, Surveys, Data Collection, Focus Group, Research, Market Research, Research Design, Sample Size Determination, Survey Creation, Interviewing Skills, Analysis, Probability & Statistics, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    993 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Reignition: Transform Your Startup Fast

    Skills you'll gain: Growth Strategies, Operational Analysis, Business Development, Entrepreneurship, Strategic Marketing, Business Transformation, Go To Market Strategy, Value Propositions, Operational Efficiency, Market Opportunities, Leadership Development, Brand Strategy, Organizational Development, Market Intelligence, Culture Transformation, Leadership, Entrepreneurial Finance, Self-Starter, Business Strategy, Business

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    Journalism Careers You can be a TV Talking Head Pundit

    Skills you'll gain: Oral Expression, Constructive Feedback, Media and Communications, Persuasive Communication, Public Speaking, Verbal Communication Skills, Electronic Media, Communication, Journalism, Concision, Content Creation, Executive Presence, Coaching, Professionalism

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Technion - Israel Institute of Technology

    Startup Entrepreneurship

    Skills you'll gain: Ideation, Innovation, Business Planning, Creative Problem-Solving, Creative Thinking, Value Propositions, Creativity, Entrepreneurship, Team Building, Operations Management, Problem Solving, Visionary, Business Strategy, Strategic Thinking, Initiative and Leadership, Market Research, New Product Development, Commercialization, Risk Management, New Business Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Digital Customer Engagement

    Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Customer Relationship Building, Conversion Funnel Analysis, Brand Loyalty, Driving engagement, Customer Retention, Order Delivery, Social Media Management, Social Media Analytics, Drive Engagement, Social Media Content, Target Market, Customer Relationship Management, Customer Engagement, Digital Media Strategy, E-Commerce, Digital Marketing, Business Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    65 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Data Visualization in Excel

    Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Dashboard Creation, Interactive Data Visualization, Data Visualization, Microsoft Excel, Excel Macros, Data Visualization Software, Pivot Tables And Charts, Statistical Visualization, Infographics, Tree Maps, Spreadsheet Software, Excel Formulas, Graphing, Data Analysis, Trend Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Web Design: Wireframes to Prototypes

    Skills you'll gain: Wireframing, User Interface and User Experience (UI/UX) Design, Mockups, UI/UX Strategy, Responsive Web Design, User Interface (UI), Web Design, User Interface (UI) Design, User Experience, User Experience Design, Prototyping, Web Design and Development, Visual Design, Web Language, UI/UX Research, Graphic and Visual Design, Interactive Design, HTML and CSS, Design Elements And Principles, Typography

    4.9
    Rating, 4.9 out of 5 stars
    ·
    923 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    Claude AI for Creatives - Learn by Building Projects

    Skills you'll gain: Anthropic Claude, Claude Code, Visual Storytelling, AI powered creativity, Prompt Patterns, Prompt Engineering, Game Design, Work Breakdown Structure, Storytelling, Procedure Development, AI Workflows, Project Scoping, Ideation, Generative AI, Design Research, LLM Application, Brainstorming, Creativity, Project Documentation, Content Creation

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Process, Organizations, and Information Systems

    Skills you'll gain: Enterprise Resource Planning, Business Systems, Customer Relationship Management, Business Process, Management Information Systems, Process Management, Process Analysis, Process Design, Information Systems, Business Process Reengineering, Organizational Structure, Operational Efficiency, Organizational Strategy, Workflow Management, Business Transformation, Customer Relationship Management (CRM) Software, Business Workflow Analysis, Enterprise Application Management, Organizational Effectiveness, Process Improvement

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Toronto

    Learn to Program: Crafting Quality Code

    Skills you'll gain: Computer Programming, Data Structures, Test Automation, Programming Principles, Object Oriented Programming (OOP), Unit Testing, Python Programming, Program Development, Algorithms, Test Tools, Test Case, Software Testing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    732 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Multiplicity, Change, and Human Resources

    Skills you'll gain: Organizational Change, Human Resources, People Management, Human Resources Management and Planning, Staff Management, Human Resource Strategy, Talent Management, Leadership and Management, People Development, Leadership Studies, Change Management, Workplace inclusivity, Workforce Development, Workforce Management, Communication Planning, Stress Management, Internal Communications, Collaboration, Diversity Awareness, Recruitment

    Beginner · Course · 1 - 4 Weeks

1…128129130…458

In summary, here are 10 of our most popular marketing automation courses

  • Machine Learning Operations (MLOps): Getting Started: Google Cloud
  • Research Methodologies: Queen Mary University of London
  • Reignition: Transform Your Startup Fast: Packt
  • Journalism Careers You can be a TV Talking Head Pundit: Packt
  • Startup Entrepreneurship: Technion - Israel Institute of Technology
  • Google Digital Customer Engagement: Google
  • Data Visualization in Excel: Macquarie University
  • Web Design: Wireframes to Prototypes: California Institute of the Arts
  • Claude AI for Creatives - Learn by Building Projects: Packt
  • Process, Organizations, and Information Systems: Pearson

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok