Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Pontificia Universidad Católica de Chile
Skills you'll gain: Customer Relationship Management, Financial Analysis, Business Modeling, Business Planning, Business Strategy, Financial Statements, Strategic Decision-Making, Accounting, Entrepreneurship, Competitive Analysis, Value Propositions
Beginner · Course · 1 - 3 Months

University of Washington
Skills you'll gain: Verbal Communication Skills, Persuasive Communication, Presentations, Business Writing, Peer Review, Business Communication, Public Speaking, Business Planning, Marketing, English Language, Business Marketing, Vocabulary, Grammar
Intermediate · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Customer experience improvement, Growth Strategies, Strategic Communication, Market Share, New Business Development, Consumer Behaviour, User Experience, Product Lifecycle Management, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: English Language, Marketing, Business, Vocabulary, Telecommuting, Human Resources, Office Management, Leadership and Management, Business Communication, Recruitment, Business Writing, Grammar, Communication
Mixed · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Performance Measurement, Target Audience, Market Analysis
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Generative AI, Responsible AI, Data Ethics, AI Product Strategy, Artificial Intelligence, Social Impact, Governance, Data Security, Leadership and Management, Model Evaluation, Data Quality
Beginner · Course · 1 - 4 Weeks

University at Buffalo
Skills you'll gain: Manufacturing Operations, Process Design, Product Design, Manufacturing and Production, Production Process, Digital Transformation, Industrial Engineering, Internet Of Things, Computer-Aided Design, Technology Roadmaps, Enterprise Resource Planning, Technology Strategies, Information Technology, Simulation and Simulation Software, Business Technologies, Cloud Computing
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: 3D Modeling, Autodesk, Design Software, 3D Assets, Computer-Aided Design, Visualization (Computer Graphics), Computer Graphics, Industrial Design
Beginner · Course · 1 - 3 Months

University of Toronto
Skills you'll gain: Human Centered Design, User Research, Design Thinking, Design Research, Product Design, Prototyping, Qualitative Research, Innovation, User Feedback, Diversity and Inclusion, Workplace inclusivity, Brainstorming, Empathy, Ideation, Creativity, Needs Assessment, Product Testing, Interviewing Skills
Beginner · Course · 1 - 4 Weeks

Universidad de los Andes
Skills you'll gain: Feasibility Studies, Project Management Life Cycle, Project Portfolio Management, Strategic Planning, Project Design, Financial Analysis, Project Management, Engineering Management, Project Finance, Case Studies, Business Analysis, Cost Benefit Analysis, Decision Making, Risk Analysis
Intermediate · Course · 1 - 3 Months

Rutgers the State University of New Jersey
Skills you'll gain: Market Analysis, Supplier Management, Competitive Analysis, Financial Analysis, Supply Chain Planning, Market Dynamics, Supply Chain Management, Risk Analysis, Financial Statements, Business Strategy, Case Studies, Peer Review
Beginner · Course · 1 - 4 Weeks

University at Buffalo
Skills you'll gain: Product Lifecycle Management, Performance Measurement, Manufacturing Operations, Supply Chain Management, Enterprise Resource Planning, Material Requirements Planning, Production Management, Data Integration, Business Process Management, Digital Transformation, Data Security, Internet Of Things, Data Management, Decision Making
Beginner · Course · 1 - 4 Weeks