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  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • C

    Coursera

    Use Canva to Create an Interactive Mind Map

    Skills you'll gain: Canva (Software), Multimedia, Interactive Data Visualization, Data Visualization, Marketing Design, Visual Storytelling, Diagram Design, Brainstorming, Data Sharing, Visual Design, Color Theory, Drive Engagement, Design Elements And Principles, Graphic Design, Marketing, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    438 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Qualitative Research Interviews

    Skills you'll gain: Qualitative Research, Interviewing Skills, Focus Group, Business Research, Market Analysis, Customer Analysis, Data Collection

    Beginner · Course · 1 - 4 Weeks

  • E

    ESCP Business School

    Intercultural Management

    Skills you'll gain: Intercultural Competence, Leadership Studies, Team Management, Global Marketing, Cultural Sensitivity, Cultural Diversity, Cultural Responsiveness, Culture, Organizational Leadership, Business Management, Human Resources, People Management, Contract Negotiation, Human Resource Strategy, Business Communication, Leadership and Management, Negotiation, Business Leadership, Diversity Marketing, Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    460 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Minnesota

    Recommender Systems

    Skills you'll gain: AI Personalization, Model Evaluation, Machine Learning Algorithms, Taxonomy, Decision Support Systems, Business Metrics, Applied Machine Learning, Test Data, Machine Learning, Dimensionality Reduction, Performance Metric, Spreadsheet Software, Data Collection, Performance Measurement, Analysis, Systems Design, Solution Design, Predictive Modeling, Microsoft Excel, Statistical Methods

    4.3
    Rating, 4.3 out of 5 stars
    ·
    833 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Q

    Queen Mary University of London

    Research Methodologies

    Skills you'll gain: Qualitative Research, Research Methodologies, Surveys, Science and Research, Data Collection, Focus Group, Research, Business Research, Market Research, Research Design, Sample Size Determination, Survey Creation, Interviewing Skills, Content Performance Analysis, Probability & Statistics, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    871 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Markets: Growth, Trends, and Opportunity

    Skills you'll gain: Market Share, Market Opportunities, Market Analysis, Market Trend, Quantitative Research, Trend Analysis, Market Research, Data Visualization, Market Data, Data Literacy, Data Storytelling, Performance Analysis, Analytical Skills, Key Performance Indicators (KPIs), Business Development, Performance Measurement, Gap Analysis, Variance Analysis, Business Strategy, Business Planning

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    AI Keyword Research & Intent

    Skills you'll gain: Keyword Research, Research, Search Engine Optimization, Search Engine Marketing, Content Strategy, Content Optimization, Web Analytics and SEO

    Beginner · Course · 1 - 4 Weeks

  • C

    California Institute of the Arts

    UX Design Fundamentals

    Skills you'll gain: User Interface and User Experience (UI/UX) Design, User Experience, User Experience Design, User Interface (UI), Adobe XD, User Interface (UI) Design, User Centered Design, Interaction Design, Prototyping, Wireframing, User Research, Design Research, User Flows, Application Design, Information Architecture, Ideation, Adobe InDesign, Adobe Illustrator

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.2K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Negotiation & Deal Closure

    Skills you'll gain: B2B Sales, Overcoming Objections, Price Negotiation, Stakeholder Management, Stakeholder Engagement, Closing (Sales), Sales, Negotiation, Stakeholder Analysis, Sales Strategy, Performance Analysis, Root Cause Analysis, General Sales Practices, Value Propositions, Problem Solving, Communication, Decision Making

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Google Analytics 4: Smart Rules for Beginners and Analysts

    Skills you'll gain: Google Analytics, Analytical Skills, Web Analytics, Analysis, Marketing Analytics, Data-Driven Decision-Making, Analytics, Data Analysis, Driving engagement, Event Monitoring, Data Collection, Customer Insights, Customer Acquisition Management

    Beginner · Course · 3 - 6 Months

  • U

    University of Michigan

    Healthcare Management and Finance

    Skills you'll gain: Health Care Administration, Staff Management, Clinical Leadership, Community Health, Financial Statements, Mergers & Acquisitions, Health Administration, Capital Budgeting, Price Negotiation, Financial Accounting, Public Health, People Management, Financial Statement Analysis, Human Resources Management and Planning, Strategic Decision-Making, Financial Analysis, Financial Reporting, Accounting, Strategic Planning, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    136 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    AI & CRM Insight

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular search engine marketing courses

  • Use Canva to Create an Interactive Mind Map: Coursera
  • Qualitative Research Interviews: Coursera
  • Intercultural Management: ESCP Business School
  • Recommender Systems: University of Minnesota
  • Research Methodologies: Queen Mary University of London
  • Analyze Markets: Growth, Trends, and Opportunity: Coursera
  • AI Keyword Research & Intent: Coursera
  • UX Design Fundamentals: California Institute of the Arts
  • Negotiation & Deal Closure: Coursera
  • Google Analytics 4: Smart Rules for Beginners and Analysts: Packt

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