Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

University of Pennsylvania
Skills you'll gain: Market Dynamics, Economics, Economics, Policy, and Social Studies, Socioeconomics, Supply And Demand, Market Analysis, Business Economics, Competitive Analysis, Public Policies, Policty Analysis, Research, and Development, Consumer Behaviour, Resource Allocation
Mixed · Course · 1 - 3 Months

Board Infinity
Skills you'll gain: Responsible AI, Data Ethics, Risking, AI Enablement, Business Priorities, Generative AI Agents, LLM Application, No-Code Development, Governance, Artificial Intelligence, Large Language Modeling, Generative AI, AI Workflows, Needs Assessment, Return On Investment, Feasibility Studies, Agentic systems, Case Studies, Data Quality
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Microsoft Copilot, Data Ethics, Law, Regulation, and Compliance, Generative AI, Responsible AI, Data Governance, Microsoft 365, Personalized Campaigns, AI powered creativity, Sales Enablement, Marketing Automation, Marketing Operations, Customer experience improvement, Regulatory Compliance, Business Process Automation, Compliance Management, AI literacy, Microsoft Office, Critical Thinking
Beginner · Specialization · 1 - 3 Months

University of Glasgow
Skills you'll gain: Leadership and Management, Business Administration, Leadership Studies, Supply Chain, Marketing Strategies, Digital Transformation, Supply Chain Management, Organizational Change, Business Leadership, Sustainable Business, Marketing, Financial Data, Business Operations, Business Management, Strategic Marketing, Innovation, Corporate Sustainability, Accounting, Change Management, Project Management
Intermediate · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Business Analytics, Business Analysis, Financial Analysis, Strategic Decision-Making, Business Strategy, Strategic Thinking, Analytical Skills, Data-Driven Decision-Making, Complex Problem Solving, Analysis, Case Studies, Marketing, Consumer Behaviour, Decision Making, Organizational Effectiveness, Working Capital, Branding
Mixed · Course · 1 - 3 Months

Skills you'll gain: React.js, UI Components, JavaScript Frameworks, Cascading Style Sheets (CSS), Front-End Web Development, HTML and CSS, Javascript, Application Programming Interface (API), Code Reusability, Data Sharing
Beginner · Course · 1 - 3 Months

Pragmatic AI Labs
Skills you'll gain: Performance Tuning, SQL, Rust (Programming Language), Database Systems, Database Software, Relational Databases, Database Development, Database Application, Database Management, Data Engineering, JSON, Databases, Query Languages, Command-Line Interface, SQL Server Reporting Services, Data Import/Export, Data Processing, Database Administration, Data Science, Data Modeling
Beginner · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: AI Orchestration, Prompt Engineering, Agentic Workflows, Prompt Patterns, AI Enablement, AI Workflows, Return On Investment, Generative AI Agents, Responsible AI, ChatGPT, Artificial Intelligence, Data Ethics, Business Process Automation, Agentic systems, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Business Technologies, Organizational Skills, Business Analysis, Business
Intermediate · Course · 1 - 3 Months

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Disabilities, Customer experience improvement, Customer Relationship Management, Customer Relationship Management (CRM) Software, Driving engagement, Self Service Technologies, Customer Engagement, Personalized Service, Loyalty Programs, Merchandising, Diversity and Inclusion, Events and Conferences, AI Personalization, Experience Design, Multimedia, Augmented Reality, Drive Engagement, Digital Transformation, Storytelling, Automation
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Competitive Analysis, Product Strategy, Competitive Intelligence, Market Analysis, Data-Driven Decision-Making, Product Knowledge, Product Management, Business Strategy, Strategic Thinking, Market Research, Strategic Decision-Making, Business Analysis, Company, Product, and Service Knowledge, Gap Analysis, Market Dynamics
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Relationship Building, Professional Networking, Brand Awareness, Relationship Management, Goal-Oriented, Growth Mindedness, Brand Management, Personal Development, Self-Motivation, Goal Setting, Organizational Leadership, Professional Development, Personal Attributes, Self-Awareness, Strategic Leadership, Team Building, Workforce Development, Value Propositions, Culture Transformation, Case Studies
Beginner · Specialization · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media Management, Social Media, Performance Measurement, Goal Setting, Social Media Analytics, Active Listening, Digital Media Strategy, Marketing Strategies, Marketing, Key Performance Indicators (KPIs), Content Scheduling, Resource Management, Resource Allocation
Mixed · Course · 1 - 3 Months