Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

John Wiley & Sons
Skills you'll gain: Environmental Social And Corporate Governance (ESG), Business Valuation, Risk Management, Corporate Strategy, Corporate Finance, Corporate Sustainability, Return On Investment, Finance, Financial Analysis, Financial Market, Governance, Cash Flows, Risk Appetite, Business Strategies, Performance Measurement, Technology Strategies, Sustainable Business, Investments, Digital Analysis, Market Analysis
Intermediate · Course · 1 - 3 Months
University of Michigan
Skills you'll gain: JSON, jQuery, Javascript and jQuery, Ajax, Debugging, Web Development Tools, Event-Driven Programming, Javascript, PHP (Scripting Language), Object Oriented Programming (OOP), Data Import/Export, Web Applications
★ 4.6 (847) · Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Data Ethics, Market Research, Data Collection, Advanced Analytics, Market Analysis, Research Reports, Business Research, R Programming, Statistical Analysis, Data Presentation, Presentations, Customer Analysis, Data Analysis, Quantitative Research, Technical Communication, Report Writing, Dashboard Creation, Project Design, Proposal Development, Strategic Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard Creation, Dashboard, Data Visualization, Data Storytelling, Data Presentation, Interactive Data Visualization, Statistical Visualization, Power BI, Data Visualization Software, Presentations, Business Intelligence, Data Analysis Expressions (DAX), Market Data, Market Analysis, Storytelling, Report Writing, Target Audience, Data Integration, Data Validation, Usability Testing
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Sales Territory Management, Sales Pipelines, Cold Calling, Regional Sales, Closing (Sales), Product Knowledge, Personalized Campaigns, Sales Presentations, Sales Strategy, Lead Generation, B2B Sales, Consultative Selling, Sales Prospecting, Microsoft Copilot, AI Personalization, Email Automation, Customer Relationship Management (CRM) Software, Generative AI, ChatGPT, Customer Engagement
★ 4.6 (485) · Intermediate · Specialization · 3 - 6 Months

The University of Chicago
Skills you'll gain: Intellectual Property, Electronic Media, Law, Regulation, and Compliance, Information Privacy, Media and Communications, General Data Protection Regulation (GDPR), Personally Identifiable Information, Digital Content, Digital Publishing, General Networking, Technology Strategies, Network Infrastructure, Regulation and Legal Compliance, Telecommunications, Legal Strategy, Legal Risk, Market Dynamics, Economic Development, Case Law, Lawsuits
★ 4.8 (1.1K) · Mixed · Course · 1 - 3 Months

Skills you'll gain: Token Optimization, Large Language Modeling, LLM Application, Generative Model Architectures, Applied Machine Learning, Performance Metric, Quality Assessment
Intermediate · Course · 1 - 4 Weeks

Università Bocconi
Skills you'll gain: Food and Beverage, Food Services, Hospitality and Food Services, Growth Strategies, Global Marketing, Business Strategy, Consumer Behaviour, Professional Networking, Product Management, Value Propositions, Corporate Strategy, Brand Management, Innovation, Competitive Intelligence, Market Dynamics, Market Opportunities, Marketing
★ 4.8 (867) · Mixed · Course · 1 - 3 Months

ESSEC Business School
Skills you'll gain: Revenue Management, Hospitality Management, Digital Marketing, Data-Driven Decision-Making, Hotels and Accommodations, Demand Generation, Hotel Operations, Asset Management, Marketing, Revenue Forecasting, Revenue Cycle Management, Marketing Channel, Forecasting, Business Valuation, Return On Investment
★ 4.7 (374) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: AWS Identity and Access Management (IAM), Amazon S3, Amazon Elastic Compute Cloud, Identity and Access Management, AWS CloudFormation, Amazon Web Services, Amazon DynamoDB, Serverless Computing, Containerization, AWS Kinesis, Amazon CloudWatch, Application Deployment, Databases, Cloud Computing Architecture, Scalability, Docker (Software), Amazon Redshift, User Provisioning, Infrastructure as Code (IaC), Cloud Storage
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Web Design, Canva (Software), Web Design and Development, Responsive Web Design, Web Content, Graphic and Visual Design Software, Web Presence, Social Media, Design Software, Graphic Design, User Accounts, Business
★ 4.5 (1.5K) · Beginner · Guided Project · Less Than 2 Hours

Duke University
Skills you'll gain: Advertising, Media and Communications, Advertising Campaigns, Online Advertising, Digital Advertising, Electronic Media, Culture, Marketing Psychology, Diversity Marketing, Consumer Behaviour, Ethical Standards And Conduct
★ 4.8 (978) · Mixed · Course · 1 - 3 Months