• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    The Theory of the Firm

    Skills you'll gain: Market Dynamics, Business Economics, Business, Economics, Business Operations, Supply And Demand, Operations, Business Strategy, Market Analysis, Competitive Analysis, Consumer Behaviour, Revenue Management, Entrepreneurship, Decision Making

    ★ 4.8 (30) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    Indian Institute for Human Settlements

    Housing Justice: A View from Indian Cities

    Skills you'll gain: Social Justice, Community Organizing, Public Policies, Community Development, Economics, Policy, and Social Studies, Sustainable Development, Community and Social Work, Social Impact, Policy Analysis, Socioeconomics, Advocacy, Land Management, Economics, Case Studies

    ★ 4.5 (13) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    Illinois Tech

    Industrial Psychology

    Skills you'll gain: Industrial and Organizational Psychology, Job Analysis, Talent Management, Leadership and Management, Management Training And Development, Team Leadership, Organizational Leadership, Performance Analysis, Staff Management, Performance Review, Diversity Equity and Inclusion Initiatives, Leadership, People Development, Human Resource Management, Human Resource Strategy, Performance Appraisal, Human Resources, Team Motivation, Human Resources Management and Planning, Diversity and Inclusion

    ★ 4.7 (20) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • V

    Vanderbilt University

    Generative AI HR Professional

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, LLM Application, HR Tech, Human Resources, Management Training And Development, Employee Performance Management, Performance Review, Professional Development, Policy Development, New Hire Orientations, Communication, Communication Planning, Human Development, Recruitment, Interviewing Skills, Talent Recruitment, Policy Analysis

    ★ 4.8 (8.5K) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • E

    Erasmus University Rotterdam

    Trade & investment: evidence-based policies for development

    Skills you'll gain: Policy Analysis, Research, and Development, Economic Development, Policy Development, Policy Analysis, International Relations, Research, Public Policies, Economics, Writing, Diplomacy, Business Economics, Econometrics, Analysis, Market Dynamics, Estimation

    ★ 4.6 (32) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Colorado System

    Cybersecurity Policy for Water and Electricity Infrastructures

    Skills you'll gain: Risk Management Framework, Infrastructure Security, Cyber Security Policies, Continuous Monitoring, Cyber Security Assessment, Security Management, Cyber Governance, Cybersecurity, Cyber Security Strategy, Cyber Risk, Computer Security, Scenario Testing, Dependency Analysis

    ★ 4.6 (181) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    Universidad Austral

    Enseñar, aprender y evaluar en Escuelas Rurales

    Skills you'll gain: Teaching, Educational Materials, Differentiated Instruction, Diversity Awareness, Instructional and Curriculum Design, Curriculum Planning, Pedagogy, Cultural Diversity, Curriculum Development, Lesson Planning, Program Evaluation, K-12 pedagogy, Instructional Strategies, Student-Centred Learning

    ★ 4.9 (234) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Advanced Campaign & Channel Analytics

    Skills you'll gain: Google Analytics, Dashboard Creation, A/B Testing, Prompt Engineering, Dashboard, Data Storytelling, Customer Retention, Data Presentation, Customer Relationship Management (CRM) Software, Performance marketing, Paid media, Email Marketing, Web Analytics, Data-Driven Marketing, Marketing Budgets, Forecasting, Marketing Analytics, Generative AI, Marketing Effectiveness, Performance Analysis

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • V

    Vanderbilt University

    Generative AI for Legal Services Primer

    Skills you'll gain: Prompt Engineering, Legal Technology, Generative AI, AI literacy, Generative Model Architectures, Prompt Patterns, Large Language Modeling, Responsible AI, LLM Application, Legal Risk, Data Ethics, AI Security, Legal Writing, Legal Support, AI Workflows, Legal Research, Billing

    ★ 4.8 (70) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of California, Irvine

    Virtual Teacher Final Project

    Skills you'll gain: Peer Review, Instructional Design, Instructional and Curriculum Design, Instructional Strategies, Course Development, Pedagogy, Lesson Planning, Developing Training Materials, Learning Management Systems, Education and Training, Blended Learning, Educational Materials, Education Software and Technology, Constructive Feedback, Ability To Meet Deadlines

    ★ 4.7 (234) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Using Google Forms for Student Success

    Skills you'll gain: Education Software and Technology, Google Workspace, Digital pedagogy

    ★ 4.8 (241) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    Universidad de los Andes

    Docencia con pedagogía activa mediada con tecnología digital

    Skills you'll gain: Education Software and Technology, Digital pedagogy, Learning Management Systems, digital literacy, Quality Assurance

    ★ 4.6 (131) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…130131132…592

In summary, here are 10 of our most popular social media marketing courses

  • The Theory of the Firm: University of Illinois Urbana-Champaign
  • Housing Justice: A View from Indian Cities: Indian Institute for Human Settlements
  • Industrial Psychology: Illinois Tech
  • Generative AI HR Professional: Vanderbilt University
  • Trade & investment: evidence-based policies for development: Erasmus University Rotterdam
  • Cybersecurity Policy for Water and Electricity Infrastructures: University of Colorado System
  • Enseñar, aprender y evaluar en Escuelas Rurales: Universidad Austral
  • Advanced Campaign & Channel Analytics: Coursera
  • Generative AI for Legal Services Primer: Vanderbilt University
  • Virtual Teacher Final Project: University of California, Irvine

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok