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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    University of Pennsylvania

    市场营销概论 (中文版)

    Skills you'll gain: Marketing, Strategic Marketing, Brand Marketing, Branding, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Marketing Strategy and Techniques, Marketing Management, Marketing Planning, Go To Market Strategy, Marketing Psychology, Marketing Communications, Strategic Communication, Customer Insights, Market Opportunities, Customer Analysis, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
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    239 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    R

    Rice University

    Fundamentals of Computing

    Skills you'll gain: Computational Thinking, Event-Driven Programming, Algorithms, Combinatorics, Graph Theory, Programming Principles, Application Development, Object Oriented Programming (OOP), Data Structures, Theoretical Computer Science, Probability, Video Game Development, Bioinformatics, Interactive Design, Animation and Game Design, Python Programming, Data Analysis, User Interface (UI), Computer Science, Computer Programming

    4.8
    Rating, 4.8 out of 5 stars
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    4.1K reviews

    Beginner · Specialization · 3 - 6 Months

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    M

    Madecraft

    A Day in the Life of a Data Scientist

    Skills you'll gain: Data Science, Data Analysis, Data Analysis Software, Technical Communication, Data Storytelling, Data Ethics, Analytics, Data-Driven Decision-Making, Business Analysis, Productivity, Data Presentation, Analytical Skills, Code Review, Process Design, Time Management, Data Visualization, Exploratory Data Analysis, Stakeholder Communications, Project Management, Python Programming

    Intermediate · Course · 1 - 3 Months

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    J

    John Wiley & Sons

    Core Machine Learning Algorithms and Model Validation

    Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Keras (Neural Network Library), Machine Learning Algorithms, Model Training, Applied Machine Learning, Deep Learning, Machine Learning Methods, Machine Learning Software, Statistical Modeling, Predictive Modeling, Supervised Learning, Machine Learning, Python Programming, Unsupervised Learning, Data Science, Predictive Analytics, Data Preprocessing, Algorithms, Data Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: New
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    John Wiley & Sons

    Mastering Data Visualization with Power BI and Tableau

    Skills you'll gain: Tableau Software, Data Storytelling, Data Cleansing, Data Visualization Software, Data Wrangling, Dashboard, Dashboard Creation, Data Presentation, Data Visualization, Data Transformation, Interactive Data Visualization, Data Manipulation, Data Modeling, Statistical Visualization, Data Preprocessing, Power BI, Plot (Graphics), Data Analysis, SQL, Python Programming

    Intermediate · Course · 1 - 3 Months

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    M

    Microsoft

    Launch Your Customer Engagement Career

    Skills you'll gain: Storytelling, Customer Engagement, Customer Success Management, Verbal Communication Skills, Professional Development, Professionalism, Data Presentation, Interviewing Skills, Customer Relationship Management, Customer Relationship Building, Customer experience strategy (CX), LinkedIn, Communication, Professional Networking, Portfolio Management, Interactive Data Visualization, Communication Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Michigan

    Applied Text Mining in Python

    Skills you'll gain: Text Mining, Data Preprocessing, Natural Language Processing, Data Mining, Data Processing, Classification Algorithms, Unstructured Data, Feature Engineering, Data Manipulation, Data Cleansing, Python Programming, Applied Machine Learning, Unsupervised Learning, Model Training, Supervised Learning

    4.2
    Rating, 4.2 out of 5 stars
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    3.8K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Illinois Urbana-Champaign

    Managerial Economics and Business Analysis

    Skills you'll gain: Supply And Demand, Statistical Inference, Business Analytics, Descriptive Statistics, Sampling (Statistics), Market Dynamics, Business Planning, Statistical Hypothesis Testing, Financial Systems, Statistics, Banking Services, Bank Regulations, Financial Policy, Banking, International Finance, Data-Driven Decision-Making, Data Analysis, Statistical Reporting, Economics, Statistical Analysis

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
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    4.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    EDUCBA

    Corporate Finance: Valuation for Beginners

    Skills you'll gain: Business Valuation, Forecasting, Financial Forecasting, Financial Analysis, Risk Analysis, Financial Statement Analysis, Financial Data, Finance, Business Analysis, Analysis, Financial Market, Corporate Finance, Business, Due Diligence, Market Data, Market Analysis

    Mixed · Course · 1 - 3 Months

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    SkillsBooster Academy

    AI for Sales

    Skills you'll gain: Overcoming Objections, Sales Prospecting, Prospecting and Qualification, Sales Presentation, Sales, Sales Process, Closing (Sales), Cold Calling, Sales Operations, Outbound Calls, Anthropic Claude, Google Gemini, Microsoft Copilot, Negotiation, Generative AI, ChatGPT, Value Propositions, Research, Responsible AI, Communication

    Beginner · Course · 1 - 3 Months

  • Status: New
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    M

    Microsoft

    Real-Time Intelligence & Semantic Modeling

    Skills you'll gain: Data Analysis Expressions (DAX), Star Schema, Power BI, Real Time Data, Business Intelligence, Dashboard, Dashboard Creation, Business Logic, Data Modeling, Data Architecture, Performance Analysis, Performance Tuning, Query Languages, Data Pipelines, Process Analysis, Data Analysis, Data Capture

    Advanced · Course · 1 - 3 Months

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    Corporate Finance Institute

    Getting Started with Python

    Skills you'll gain: Data Structures, Data Wrangling, Data Transformation, Analytical Skills, Data Manipulation, Data Processing, Data Storage, Computational Thinking, Data Analysis, Analysis, Analytics, Jupyter, Programming Principles, Python Programming, Scripting, Code Reusability, Computational Logic, Development Environment, Software Installation, Package and Software Management

    Beginner · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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