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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
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    Technion - Israel Institute of Technology

    From Idea to Startup

    Skills you'll gain: Business Planning, Value Propositions, Entrepreneurship, Ideation, Business Strategy, New Product Development, Commercialization, Risk Management, Product Development, Innovation, Communication, Persuasive Communication, Sales Presentations, Feasibility Studies, Verification And Validation, Decision Making, Interviewing Skills

    4.8
    Rating, 4.8 out of 5 stars
    ·
    783 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Strategy & Economic Analysis

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Business Strategy, Product Lifecycle Management, Competitive Analysis, Strategic Thinking, Business Economics, Business Strategies, Product Strategy, Innovation, Corporate Strategy, Economics, Market Trend, Strategic Decision-Making, Strategic Planning, Organizational Strategy, Global Marketing, Adaptability, Team Leadership

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    231 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    O

    Olay

    Introduction to Cosmetic and Skincare Science

    Skills you'll gain: Chemistry, Biochemistry, Safety Standards, Ethical Standards And Conduct, Biology, Regulatory Compliance, Sustainability Standards, Cultural Responsiveness, Product Development, Physiology, Anatomy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    353 reviews

    Beginner · Course · 1 - 3 Months

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    B

    British Standards Institution

    Automotive Cybersecurity with ISO/SAE 21434

    Skills you'll gain: Threat Modeling, Continuous Monitoring, Cyber Engineering, Threat Management, Security Requirements Analysis, Security Engineering, Cyber Governance, Vulnerability Management, Cybersecurity, Cyber Security Assessment, Cyber Security Policies, Vulnerability Assessments, Cyber Risk, Security Management, Incident Response, Verification And Validation, Technical Standard, Systems Development Life Cycle

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    G

    Goldman Sachs

    Innovation Strategy with Goldman Sachs 10,000 Women

    Skills you'll gain: Market Research, New Product Development, Product Development, Entrepreneurship, Product Planning, User Research, Product Design, Innovation, Focus Group, Ideation, Business Development, Product Testing, Logistics

    4.7
    Rating, 4.7 out of 5 stars
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    88 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Introduction to Social Media Analytics

    Skills you'll gain: Social Media Analytics, Social Media Marketing, Social Media, Marketing Analytics, Social Media Management, Customer Analysis, Consumer Behaviour, Data Mining, Customer Insights, Market Analysis, Data Analysis Software, Trend Analysis, Research, Peer Review

    4.3
    Rating, 4.3 out of 5 stars
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    112 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
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    S

    Sage Publications

    Advanced Project Management: Managing Stakeholders

    Skills you'll gain: Project Closure, Project Management, Project Management Life Cycle, Resource Management, Resource Allocation, Stakeholder Engagement, Stakeholder Management, Project Portfolio Management, Project Management Office (PMO), Project Risk Management, Program Management, Stakeholder Communications, Knowledge Transfer, Risk Management, Governance, Innovation, Project Performance, Change Management, Strategic Planning, Decision Making

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Gestión de Proyectos

    Skills you'll gain: Project Coordination, Agile Project Management, Project Management Life Cycle, Negotiation, Team Management, Project Risk Management, Agile Methodology, Agile Product Development, Resource Allocation, Team Performance Management, Emotional Intelligence, Project Planning, Team Building, Risk Management, Leadership, Resource Management, Risk Analysis, Project Management Institute (PMI) Methodology, Project Management, Collaborative Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Desarrollo y Diseño de Videojuegos

    Skills you'll gain: Game Design, Animation and Game Design, Video Game Development, Scrum (Software Development), Unity Engine, Value Propositions, Animations, Functional Specification, Proposal Development, Sprint Retrospectives, Business Modeling, Agile Methodology, 3D Assets, Agile Software Development, Software Design Documents, Software Development Methodologies, Customer Analysis, Interaction Design, UI Components, Software Documentation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    392 reviews

    Intermediate · Specialization · 3 - 6 Months

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    E

    Edureka

    No-Code AI Development with Flowise

    Skills you'll gain: Prompt Engineering, Agentic systems, Retrieval-Augmented Generation, Agentic Workflows, AI Workflows, Prompt Patterns, Responsible AI, Generative AI Agents, AI Security, AI Enablement, JSON, Generative AI, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Embeddings, AI Personalization, Application Programming Interface (API), Vector Databases, Knowledge Transfer, Integration Testing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Sage Publications

    The Sage Handbook of Contemporary Cross-Cultural Management

    Skills you'll gain: Cultural Diversity, Diversity Training, Cross-Functional Team Leadership, Cultural Sensitivity, Management Training And Development, Cultural Responsiveness, Leadership Studies, Business Ethics, Knowledge Transfer, Organizational Leadership, Workforce Development, Culture, Research Design, Research Methodologies, Research, Organizational Development, Leadership and Management, Talent Management, Critical Thinking and Problem Solving, Critical Thinking

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Michigan

    Defining AI for Social Impact

    Skills you'll gain: Social Impact, Artificial Intelligence, Research Reports, Socioeconomics, Environmental Monitoring

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • From Idea to Startup: Technion - Israel Institute of Technology
  • Strategy & Economic Analysis: Illinois Tech
  • Introduction to Cosmetic and Skincare Science: Olay
  • Automotive Cybersecurity with ISO/SAE 21434: British Standards Institution
  • Innovation Strategy with Goldman Sachs 10,000 Women: Goldman Sachs
  • Introduction to Social Media Analytics: Emory University
  • Advanced Project Management: Managing Stakeholders: Sage Publications
  • Gestión de Proyectos: Tecnológico de Monterrey
  • Desarrollo y Diseño de Videojuegos: Universidad de los Andes
  • No-Code AI Development with Flowise: Edureka

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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