Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Data Ethics, Business Research, Surveys, Survey Creation, Qualitative Research, Data Quality, Persona Development, Sample Size Determination, Data Governance, File Management, Sampling (Statistics), Market Research, Marketing Analytics, Return On Investment, Focus Group, Quantitative Research, General Data Protection Regulation (GDPR), Key Performance Indicators (KPIs), Research Design, Research Methodologies
Beginner · Specialization · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Management, Social Media Content, Digital Media Strategy, Content Marketing, Communication Planning, Marketing Strategies, Social Media Analytics, Marketing Communications, Content Strategy, Strategic Communication, Campaign Planning, Integrated Marketing Communications, Campaign Management, Content Performance Analysis, Marketing, Customer Engagement
Mixed · Course · 1 - 3 Months
Skills you'll gain: Management Training And Development, Team Leadership, Goal-Oriented, Employee Coaching, Performance Management, Constructive Feedback, People Development, Goal Setting, Performance Appraisal, Delegation Skills, Drive Engagement, Team Performance Management, Culture Transformation, Internal Communications, Relationship Management, Resource Management, Organizational Development, Independent Thinking, AI Enablement, Communication
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Innovation, Product Management, Drive Engagement, Product Marketing, Product Development, Stakeholder Engagement, Competitive Analysis, Product Planning, Communication Planning, Product Strategy, Business Strategy, Business Development, Product Lifecycle Management, Ideation, Market Analysis, Product Knowledge, Communication, Stakeholder Management, Media and Communications, Leadership
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Event Management, Blogs, Web Presence, Content Management, Photo Editing, Editing, Writing and Editing, Web Design, Digital Publishing, Web Design and Development, No-Code Development, User Accounts, Brand Management, Drive Engagement, Digital Marketing, Public Relations
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Financial Statement Analysis, Financial Statements, Portfolio Management, Income Statement, Financial Analysis, Financial Modeling, Wealth Management, Investment Management, Investments, Equities, Microsoft Excel, Financial Data, Research Reports, Business Valuation, Financial Forecasting, Financial Market, Cash Flows, Market Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Technical Analysis, Market Trend, Financial Trading, Trend Analysis, Market Data, Securities Trading, Financial Market, Market Analysis, Market Dynamics, Histogram
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Multimedia, Canva (Software), Animations, Graphics Software, Design, Graphic and Visual Design Software, Video Production, Graphic Design, Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Stakeholder Engagement, B2B Sales, Stakeholder Management, Stakeholder Communications, Persuasive Communication, Rapport Building, Composure, Relationship Management, Business Relationship Management, Emotional Intelligence, Empathy & Emotional Intelligence, Sales, Relationship Building, Writing, Communication, Business Communication, Generative AI Agents, Communication Strategies, Negotiation, Active Listening
Intermediate · Course · 3 - 6 Months

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Disabilities, Customer experience improvement, Customer Relationship Management, Customer Relationship Management (CRM) Software, Driving engagement, Self Service Technologies, Customer Engagement, Personalized Service, Loyalty Programs, Merchandising, Diversity and Inclusion, Events and Conferences, AI Personalization, Experience Design, Multimedia, Augmented Reality, Drive Engagement, Digital Transformation, Storytelling, Automation
Beginner · Course · 1 - 4 Weeks

The Chinese University of Hong Kong
Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Ideation, Consumer Behaviour, Initiative and Leadership, Marketing Psychology, Brand Management, Diversity Marketing, Strategic Thinking, Marketing Planning, Marketing, Business Strategy, Product Planning, Video Production, Strategic Partnership, Competitive Analysis, Corporate Strategy
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Decision Making, Strategic Decision-Making, Solution Selling, Decision Intelligence, Sales, Data-Driven Decision-Making, Decision Support Systems, Complex Problem Solving, Cost Benefit Analysis, Decision Tree Learning, Negotiation, Prioritization, Return On Investment
Intermediate · Course · 1 - 4 Weeks