Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Storytelling, Process Improvement, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Management Accounting, Risk Management, Machine Learning Algorithms, Corporate Tax, Team Leadership, Social Determinants Of Health, Marketing Analytics, Financial Auditing, Data Visualization, Descriptive Statistics, Business Strategy, Variance Analysis, Generative AI, Financial Market
Credit offered
Graduate Certificate · 6 - 12 Months

Skills you'll gain: Data Governance, General Data Protection Regulation (GDPR), Data Management, Data Strategy, Metadata Management, Data Architecture, Compliance Management, Data Storage Technologies, Data Integration, Cost Reduction, Data Maintenance, Data Processing, Information Privacy, Data Storage, MLOps (Machine Learning Operations), Data Quality, AI Enablement, Analytics, Extract, Transform, Load, Expense Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Legal Strategy, Business Ethics, Price Negotiation, Cultural Responsiveness, AI Personalization, Data-Driven Decision-Making
Intermediate · Course · 1 - 4 Weeks

Knowledge Accelerators
Skills you'll gain: LLM Application, AI Workflows, Generative AI, Productivity, Microsoft Windows, Business Communication, Data Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Web Services, Application Programming Interface (API), JSON, Restful API, Python Programming, Image Analysis, Data Import/Export, Scripting, Integration Testing, Automation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Paid media, Instagram, Online Advertising, Social Media, Social Media Campaigns, Advertising Campaigns, Advertising, Digital Advertising, Marketing Materials, Social Media Marketing, Social Media Content, Social Media Strategy, Facebook, Copywriting, Content Creation, Marketing, Information Privacy, Campaign Management, Data Collection, Brand Management
Beginner · Course · 1 - 3 Months
Johns Hopkins University
Skills you'll gain: Data Quality, Virtual Teams, Exploratory Data Analysis, Employee Onboarding, Project Management, Team Oriented, Presentations, Data Management, Statistical Reporting, Team Motivation, Technical Communication, Data Analysis, Data Presentation, Interviewing Skills, Strategic Decision-Making, Data Science, Data Strategy, Organizational Leadership, Leadership, Communication
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: AWS CloudFormation, Amazon CloudWatch, Version Control, AWS Identity and Access Management (IAM), Infrastructure as Code (IaC), Amazon S3, Relational Databases, Amazon Elastic Compute Cloud, MySQL, Serverless Computing, Database Management, Cloud-Native Computing, Amazon DynamoDB, Internet Of Things, DevOps, Cloud Deployment, Network Protocols, Cloud Computing Architecture, Amazon Web Services, Cloud Management
Beginner · Specialization · 3 - 6 Months

Arizona State University
Skills you'll gain: Statistical Methods, Bayesian Statistics, Statistics, Probability & Statistics, Data Storage Technologies, Analytical Skills, Exploratory Data Analysis, Data Storage, Database Software, Estimation, Data-Driven Decision-Making, Applied Machine Learning, Supervised Learning, Markov Model, Logistic Regression, Statistical Hypothesis Testing, Predictive Modeling, Simulations, Simulation and Simulation Software, Regression Testing
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Marketing Analytics, Analytical Skills, Data Analysis, Data Collection, Marketing, Analytics, Market Research, Data-Driven Decision-Making, Customer Insights, Statistical Methods, Business Metrics, Consumer Behaviour, Brand Strategy
Mixed · Course · 1 - 3 Months

Skills you'll gain: Secure Coding, Data Validation, Business Logic, .NET Framework, Relational Databases, Databases, Database Design, C# (Programming Language), Order Management Systems, System Testing, User Interface (UI), Event-Driven Programming, Systems Development, Debugging, Data Access, Microsoft SQL Servers, Application Development, Microsoft Visual Studio, SQL, User Interface (UI) Design
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Power BI, Databricks, Data Processing, Database Administration, Data Warehousing, Database Systems, Databases, Cloud Services, Data Architecture, NoSQL, Relational Databases, Cloud Storage, MySQL, Data Store, SQL, Database Management, Data Storage, Data Lakes
Beginner · Specialization · 3 - 6 Months