• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Digital Analytics

Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.

Popular Digital Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Expressway to Data Science: Essential Math

    Skills you'll gain: Linear Algebra, Integral Calculus, Algebra, Numerical Analysis, Calculus, Applied Mathematics, Data Science, Graphing, General Mathematics, Data Analysis, Statistical Methods, Mathematical Theory & Analysis, Derivatives, Probability & Statistics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    486 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Social Media Marketing and Brand Advocacy

    Skills you'll gain: Social Media, Social Media Marketing, Social Media Management, Social Media Strategy, Social Media Content, Social Media Campaigns, Marketing Strategies, Content Performance Analysis, Data-Driven Marketing, Social Media Analytics, Campaign Management, Marketing Effectiveness, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Planning, Marketing, Strategic Marketing, UI/UX Strategy, Brand Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    37 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Use Mailchimp to Build an E-mail Marketing Campaign

    Skills you'll gain: Email Marketing, Direct Marketing, Campaign Management, Digital Marketing Tools, Marketing, Digital Marketing, Target Audience, Registration, Driving engagement, Design, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    387 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Sage Publications

    Building Customer Relationships and Leading Sales Teams

    Skills you'll gain: Account Management, Sales Management, Account Strategy, Customer Relationship Management, Sales Strategy, Sales, Sales Process, Sales Training, Customer Relationship Management (CRM) Software, Customer Relationship Building, Customer Retention, Budgeting, Sales Presentation, Selling Techniques, Performance Measurement, Performance Metric, Forecasting, Client Services, Strategic Marketing, Business Communication

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    G

    Google Cloud

    Google Cloud 운영으로 확장하기

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Growth Product Manager's Handbook

    Skills you'll gain: Growth Strategies, Product Management, Agile Product Development, Product Marketing, Customer Success Management, User Research, Product Roadmaps, Product Strategy, Performance Metric, Go To Market Strategy, Performance Measurement, Product Development, Customer Insights, Product Improvement, Value Propositions, Design and Product, Content Performance Analysis, Design Thinking, User Experience, B2B Sales

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    G

    Google Cloud

    Datentransformation mit Google Cloud

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Market Intelligence and Audience Insights

    Skills you'll gain: Product Marketing, Market Research, Competitive Intelligence, Market Intelligence, Customer Insights, Go To Market Strategy, Customer Analysis, Strategic Marketing, Market Analysis, Market Dynamics, Pivot Tables And Charts, Internal Communications, Target Market, Competitive Analysis, Market Opportunities, Customer Retention, Demand Planning, Report Writing, Microsoft Excel, Target Audience

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    15 Mistakes to Avoid in Data Science

    Skills you'll gain: Statistical Reporting, Technical Communication, Data Ethics, Data Collection, Data Science, Data Quality, Sampling (Statistics), Data Cleansing, Data Visualization, Exploratory Data Analysis, Business Analysis, Data-Driven Decision-Making, Code Reusability, Data Validation, Stakeholder Communications, Data Analysis, Analytical Skills, Stakeholder Engagement, Model Evaluation, Critical Thinking

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University at Buffalo

    Computer Vision Basics

    Skills you'll gain: Computer Vision, Image Analysis, Color Theory, Digital Signal Processing, Mathematical Software, Applied Mathematics, Artificial Intelligence, Computer Programming, Matlab, AI literacy, Calculus, Probability & Statistics

    4.2
    Rating, 4.2 out of 5 stars
    ·
    1.8K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Smart Hiring and Recruitment Strategies

    Skills you'll gain: Talent Recruitment, Full Cycle Recruitment, Recruitment, Recruitment Strategies, Talent Acquisition, Talent Sourcing, Employee Onboarding, Talent Pipelining, Recruitment Process Outsourcing, Interviewing Skills, Digital Media Strategy, Strategic Sourcing, Job Evaluation, Employee Retention, Social Media, Social Media Campaigns, Advertising

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Dynamic Content Management with Umbraco CMS in .NET

    Skills you'll gain: .NET Framework, ASP.NET, Web Applications, Application Deployment, Secure Coding, Content Management, Content Management Systems, Web Development, Web Development Tools, C# (Programming Language), Model View Controller, Web Content, Containerization, C and C++, System Configuration

    Intermediate · Course · 1 - 4 Weeks

1…137138139…673

In summary, here are 10 of our most popular digital analytics courses

  • Expressway to Data Science: Essential Math: University of Colorado Boulder
  • Social Media Marketing and Brand Advocacy: Simplilearn
  • Use Mailchimp to Build an E-mail Marketing Campaign: Coursera
  • Building Customer Relationships and Leading Sales Teams: Sage Publications
  • Google Cloud 운영으로 확장하기: Google Cloud
  • Growth Product Manager's Handbook: Packt
  • Datentransformation mit Google Cloud: Google Cloud
  • Market Intelligence and Audience Insights: Coursera
  • 15 Mistakes to Avoid in Data Science: Madecraft
  • Computer Vision Basics: University at Buffalo

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok