Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Skills you'll gain: Facebook, Drive Engagement, Online Advertising, Advertising, Social Media Marketing, Social Media, Marketing, Customer Engagement, Social Media Management, Business Marketing, Target Audience
Beginner · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: Financial Statements, Financial Accounting, Balance Sheet, Financial Reporting, Financial Statement Analysis, Accounting, Annual Reports, Accrual Accounting, Income Statement, Financial Analysis, Generally Accepted Accounting Principles (GAAP), Accounting Records, Ledgers (Accounting), Cash Flows
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media Content, Responsible AI, Cross-Channel Marketing, Content Marketing, Generative AI, Social Media, Marketing Analytics, Data-Driven Decision-Making, Marketing Strategies, Content Creation, Social Media Strategy, Marketing Automation, Data Ethics, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis
Beginner · Specialization · 1 - 3 Months

Institut Mines-Télécom
Skills you'll gain: Wireless Networks, Network Architecture, Software-Defined Networking, Network Planning And Design, Virtual Private Networks (VPN), Network Security, Service Oriented Architecture, Network Performance Management, Computer Networking, Emerging Technologies, Communication Systems, Network Protocols, Telecommunications, Cloud Computing Architecture, Mobile Security, Infrastructure Security, Encryption
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Logo Design, Brand Marketing, Style Guides, Marketing Design, Brand Awareness, Branding, Marketing Materials, Marketing Collateral, Brand Management, Organizational Skills, Marketing, Graphic Design, Design, Business, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Amazon Web Services
Skills you'll gain: AWS Identity and Access Management (IAM), Amazon CloudWatch, Amazon Web Services, Serverless Computing, Amazon DynamoDB, Amazon Elastic Compute Cloud, Cloud Computing, Amazon S3, Scalability, Event-Driven Programming, Data Migration, Cloud Infrastructure, Cloud Security, Cloud Storage, Solution Architecture, Cloud Computing Architecture, Identity and Access Management, API Gateway, Public Cloud, Infrastructure As A Service (IaaS)
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Generative AI, Campaign Management, Social Media Marketing, Social Media, Content Creation, Social Media Content, Innovation, Marketing Operations, Social Media Campaigns, Prompt Engineering, AI Personalization, Instagram, Customer Engagement, Analysis, Data Analysis
Intermediate · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Finance, Capital Budgeting, Portfolio Management, Equities, Corporate Finance, Return On Investment, Financial Analysis, Financial Management, Business Valuation, Financial Market, Securities (Finance), Investments, Cash Flows, Business Mathematics, Risk Analysis
Beginner · Course · 1 - 3 Months

Knowledge Accelerators
Skills you'll gain: Customer Service, Problem Solving, Customer Support, Greeting Customers, Help Desk Support, Customer and Client Support, Critical Thinking and Problem Solving, Technical Support and Services, Customer Relationship Management, Interpersonal Communications, Communication, Customer Complaint Resolution, Empathy, Customer Engagement, Customer experience improvement, Process Management
Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Stakeholder Management, Project Management Institute (PMI) Methodology, Project Management, Project Management Office (PMO), Stakeholder Analysis, Project Management Life Cycle, Project Closure, Project Implementation, Project Planning, Organizational Structure
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Programming Principles, Algorithms, C (Programming Language), Computer Programming, Problem Solving
Beginner · Course · 1 - 4 Weeks