• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • C

    Coursera

    Brand Styles: Audit & Apply

    Skills you'll gain: Collaborative Software, Style Guides, Brand Management, Version Control, Compliance Auditing, Branding, Auditing, Marketing Collateral, Document Management, Data-Driven Marketing, Document Control, Quality Assurance, Compliance Reporting, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Build a C# .NET Rainfall Measurement System

    Skills you'll gain: Database Design, .NET Framework, C# (Programming Language), Program Development, Data Validation, Database Development, System Testing, Microsoft SQL Servers, Relational Databases, Software Development, Software Testing, Database Application, Application Development, Event-Driven Programming, Application Design, User Interface (UI), SQL, Debugging, Data Integrity, User Interface (UI) Design

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Measure Brand Buzz

    Skills you'll gain: Brand Awareness, Social Media Marketing, Crisis Management, Social Media Analytics, Brand Marketing, Social Media, Branding, Brand Management, Marketing Effectiveness, Advertising Campaigns, Social Media Campaigns, Brand Strategy, Public Relations, Brand Loyalty, Earned Media, Customer Insights, Text Mining, Case Studies, Content Performance Analysis, Marketing Strategies

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • H

    HRCI

    Employee Engagement and Organizational Performance

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    PracticalGrowth

    Keeping Great People: A Team Leader’s Retention Playbook

    Skills you'll gain: Succession Planning, Employee Retention, Recognizing Others, Talent Management, Team Performance Management, Team Management, Employee Engagement, People Development, Team Leadership, People Management, Driving engagement, Workforce Planning, Professional Development, Workforce Management, Employee Coaching, Employee Surveys, Telecommuting, Interviewing Skills, Capacity Management, Process Improvement

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Develop Interactive Web Apps with DHTML & RGraph

    Skills you'll gain: HTML and CSS, Responsive Web Design, Web Design and Development, Hypertext Markup Language (HTML), Web Development, Web Applications, Front-End Web Development, Cascading Style Sheets (CSS), Web Design, JavaScript Frameworks, Javascript, Data Validation, Web Content, Data Manipulation, User Experience

    Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • K

    Kennesaw State University

    How Competition Impacts Markets - Jagdish Sheth

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Business Strategies, Market Dynamics, Corporate Strategy, Market Analysis, Market Share, Organizational Structure, Process Design, Growth Strategies, Market Opportunities, Business Economics, Business Transformation, Economics, Organizational Change, Consolidation

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Navigate Pages & Trees

    Skills you'll gain: Information Architecture, Collaborative Software, Content Management Systems, Scalability, Responsive Web Design, Web Analytics and SEO, Web Development Tools, Front-End Web Development, Web Development

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Master SAS Macros for Dynamic and Automated Programming

    Skills you'll gain: SAS (Software), Debugging, Computational Logic, Automation, Data Processing, Code Reusability, Maintainability

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Optimize Splunk Performance for Scalable Data Analysis

    Skills you'll gain: Splunk, Performance Tuning, Scalability, Dataflow, Data Pipelines, Real Time Data, System Monitoring, Problem Management, Data Processing, Query Languages, System Configuration, Data Storage

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Align Emails & Brand Voice

    Skills you'll gain: Email Marketing, Brand Marketing, Brand Management, Campaign Management, Branding, Brand Strategy, Brand Awareness, Stakeholder Management, Business Priorities

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Mutual Fund NAV and Portfolio Analysis

    Skills you'll gain: Portfolio Risk, Portfolio Management, Financial Analysis, Return On Investment, Investment Management, Investments, Finance, Financial Market, Risk Analysis, Performance Measurement, Performance Metric, Variance Analysis, Wealth Management, Risk Management, Expense Management

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
1…143144145…146

In summary, here are 10 of our most popular consumer behavior courses

  • Brand Styles: Audit & Apply: Coursera
  • Build a C# .NET Rainfall Measurement System: EDUCBA
  • Measure Brand Buzz: Coursera
  • Employee Engagement and Organizational Performance: HRCI
  • Keeping Great People: A Team Leader’s Retention Playbook: PracticalGrowth
  • Develop Interactive Web Apps with DHTML & RGraph: EDUCBA
  • How Competition Impacts Markets - Jagdish Sheth: Kennesaw State University
  • Navigate Pages & Trees: Coursera
  • Master SAS Macros for Dynamic and Automated Programming: EDUCBA
  • Optimize Splunk Performance for Scalable Data Analysis: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok