Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Coursera
Skills you'll gain: A/B Testing, Content Performance Analysis, Content Scheduling, Marketing Analytics, Business Intelligence, Performance marketing, Key Performance Indicators (KPIs), Campaign Management, Brand Marketing, Social Media Management, Customer Relationship Management (CRM) Software, Digital Marketing, Marketing Automation, Content Optimization, Email Marketing, Value Propositions, Data-Driven Marketing, Web Analytics, Brand Management, Content Strategy
Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Google Analytics, Web Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Marketing Analytics, Looker (Software), Content Performance Analysis, Data-Driven Marketing, Data Visualization, Marketing Automation, Digital Marketing Tools, Customer Insights, Campaign Management, Data-Driven Decision-Making, Business Reporting, Performance Reporting, Trend Analysis, Data Validation, Statistical Analysis, Key Performance Indicators (KPIs)
Intermediate · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: Google Sheets, Data Visualization Software, Spreadsheet Software, Big Data, Data Storytelling, Data Analysis, Data Presentation, Google Workspace, Google Cloud Platform, Data-Driven Decision-Making, Data Integration, Data Manipulation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Business Continuity Planning, Continuous Monitoring, Business Continuity, Security Management, ISO/IEC 27001, Security Controls, Threat Management, Risk Management, Law, Regulation, and Compliance, Risk Analysis, Risk Management Framework, Security Strategy, Cyber Risk, Regulation and Legal Compliance, Cyber Governance, Threat Modeling, Governance Risk Management and Compliance, NIST 800-53, Cybersecurity, Compliance Management
Beginner · Course · 1 - 4 Weeks

Rice University
Skills you'll gain: Economics, Economics, Policy, and Social Studies, Supply And Demand, Economic Development, Financial Policy, Socioeconomics, Public Policies, Labor Relations, Market Dynamics, International Finance, Fiscal Management, General Finance, Investments, Performance Metric, Performance Measurement, Financial Systems, Cost Benefit Analysis, Consumer Behaviour
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Sustainable Business, Corporate Sustainability, Stakeholder Engagement, Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Stakeholder Management, Performance Measurement, Strategic Partnership, Sustainable Development, Sustainable Systems, Corporate Strategy, Sustainability Standards, Stakeholder Analysis, Drive Engagement, Procurement, Business Strategies, Communication Planning, Supply Chain Management, Systems Thinking, Communication
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Digital Transformation, New Product Development, Innovation, Design Thinking, Customer experience improvement, Web Content Accessibility Guidelines, Product Strategy, User Experience, Product Development, Customer experience strategy (CX), Journey Mapping, Customer Engagement, Emerging Technologies
Beginner · Course · 1 - 3 Months

Skills you'll gain: User Story, Agile Product Development, Agile Methodology, Agile Project Management, Product Requirements, Customer experience strategy (CX), Journey Mapping, Presentations, Project Management Software, Customer Analysis, Product Development, Stakeholder Communications, Innovation
Intermediate · Guided Project · Less Than 2 Hours

Instituto Tecnológico de Aeronáutica
Skills you'll gain: User Story, Agile Software Development, Backlogs, Agile Methodology, Scrum (Software Development), User Requirements Documents, Sprint Retrospectives, Agile Product Development, Test Driven Development (TDD), Agile Project Management, Requirements Elicitation, Requirements Analysis, Sprint Planning, Software Development Methodologies, Software Engineering, Program Development, Diagram Design, Software Development, Collaborative Software
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Key Performance Indicators (KPIs), Performance Measurement, Business Metrics, Process Improvement, Continuous Improvement Process, Performance Analysis, Business Process Improvement, Performance Metric, Performance Improvement, Operational Performance Management, Business Analytics, Business Analysis, Operational Efficiency
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Microsoft Power Platform, Power BI, Microsoft Power Automate/Flow, Data Visualization, Interactive Data Visualization, No-Code Development, Workflow Management, Business Process Automation, Dashboard Creation, Business Intelligence, Generative AI Agents, Data Analysis, Application Development, Automation, Business Process, Data Modeling, Data Integration
Beginner · Course · 1 - 3 Months

University of North Texas
Skills you'll gain: Hospitality Services, Hospitality Management, Hotel And Restaurant Management, Hospitality and Food Services, Hospitality, Employee Training, Human Resources Management and Planning, Human Resource Management, Performance Appraisal, Talent Recruitment, Leadership and Management, Staff Management, Team Motivation, Human Capital, Management Training And Development, Training Programs, Human Resources, Training and Development, Customer experience improvement, Initiative and Leadership
Beginner · Course · 1 - 4 Weeks