Copywriting courses can help you learn persuasive writing techniques, audience analysis, brand voice development, and SEO strategies. You can build skills in crafting compelling headlines, structuring engaging content, and optimizing text for digital platforms. Many courses introduce tools like Google Analytics for tracking engagement, Grammarly for editing, and various content management systems to streamline your writing process.

Tecnológico de Monterrey
Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Social Media Strategy, Content Strategy, Social Media Marketing, Digital Advertising, Content Marketing, Email Marketing, Web Design and Development, Digital Communications, Event Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Videography, Video Editing, Photography, Photo Editing, Branding, Drive Engagement
Beginner · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Vendor Management, Hospitality Management, Vendor Relationship Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Social Media, Performance Measurement, Digital Media Strategy, Content Creation, Operational Efficiency, Digital Marketing, Leadership, Customer Engagement, Search Engine Optimization, Content Management
Intermediate · Specialization · 1 - 3 Months

Simplilearn
Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Marketing Strategies, Web Analytics and SEO, Online Advertising, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, UI/UX Strategy, Social Media Marketing, Digital Advertising
Beginner · Specialization · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Web Analytics, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Marketing Effectiveness, Analytics, Content Performance Analysis, Market Intelligence, Customer Insights, Consumer Behaviour, Digital Advertising, Pay Per Click Advertising, Customer Relationship Management, Browser Compatibility, Advertising Campaigns
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Data Presentation, Data Visualization, Analytics, Digital Marketing, Keyword Research, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Machine Learning Methods, Social Media Strategy, Customer Analysis, MarTech, Predictive Modeling
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Keyword Research, Generative AI, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Prompt Engineering, Competitive Analysis
Intermediate · Course · 1 - 4 Weeks

O.P. Jindal Global University
Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Data Ethics, Data Mining
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Anthropic Claude, Marketing Materials, Copywriting, ChatGPT, Drive Engagement, Generative AI, Product Promotion, Promotional Strategies, New Product Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Blogs, Search Engine Optimization, Content Strategy, Content Creation, Keyword Research, ChatGPT
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Web Analytics, Blogs, Search Engine Marketing, Content Creation, MarTech, Marketing Strategy and Techniques, Digital Marketing, Growth Strategies, Content Strategy, Market Research
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Value Propositions, Social Media Marketing, Social Media Strategy, Consumer Behaviour, Strategic Planning, Search Engine Optimization, Marketing Operations, Market Research, Competitive Analysis, Business Modeling, Marketing Analytics, Web Analytics and SEO, Marketing Psychology, Operations Management, Technical Management, Marketing Management, Digital Marketing, Branding, Google Ads, Forecasting
Build toward a degree
Beginner · Specialization · 3 - 6 Months