• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Journey

Customer Journey Courses

Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.

Popular Customer Journey Courses and Certifications


  • C

    Coursera

    What is Procure to Pay

    Skills you'll gain: Purchasing, Process Improvement, Accounts Payable, Process Management, Process Optimization, Operational Efficiency, Business Process, Process Improvement and Optimization, Procurement, Strategic Sourcing, Business Process Automation, Operational Excellence, Supplier Management, Supplier Relationship Management, Payment Processing and Collection, Payment Processing, Vendor Management, Cost Reduction, Billing & Invoicing, Invoicing

    ★ 4.6 (31) · Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Introduction to Rust Programming and Core Concepts

    Skills you'll gain: Rust (Programming Language), Development Environment, Programming Principles, Data Structures, Memory Management, Integrated Development Environments

    ★ 3.7 (20) · Beginner · Course · 1 - 3 Months

  • A

    American Council on Exercise

    Intro to Personal Training: A Career Starter Course

    Skills you'll gain: Selling Techniques, General Sales Practices, Sales Strategy, Exercise Science, Sales, Goal Setting, Health And Wellness Coaching, Customer Retention, Sales Prospecting, Smart Goals, Nutrition and Diet, Client Services, Customer Acquisition Management, Nutrition Education, Workplace inclusivity, Motivational Interviewing, Kinesiology, Safety Assurance, Active Listening, Health Education

    ★ 4.2 (23) · Beginner · Specialization · 1 - 3 Months

  • U

    University of Maryland, College Park

    PMP Exam Prep: Managing People with Power Skills

    Skills you'll gain: Stakeholder Engagement, Team Management, Team Building, Expectation Management, Project Management Institute (PMI) Methodology, Stakeholder Communications, Stakeholder Analysis, Resource Management, People Development, Relationship Management

    ★ 4.6 (69) · Beginner · Course · 1 - 3 Months

  • P

    Packt

    CompTIA PenTest+ (PT0-002)

    Skills you'll gain: Penetration Testing, Security Testing, Hardening, Test Script Development, Brute-force attacks, Business Logic, Cloud Security, Network Analysis, Programming Principles, API Testing, General Data Protection Regulation (GDPR), Cloud Computing, Wireless Networks, Data Persistence, Application Programming Interface (API), Data Security

    ★ 4.7 (22) · Intermediate · Specialization · 1 - 3 Months

  • A

    Airbus Beyond

    Demand Forecasting and Inventory Management

    Skills you'll gain: Order Management, Supply Chain Planning, Inventory Management, Demand Planning, Order Fulfillment, Supply Chain, Inventory Control Systems, Materials Management, Order Delivery, Inventory Control, Production Planning, Supply Management, Production Schedule, Material Requirements Planning, Production Management, Risk Mitigation, Supply And Demand, Billing & Invoicing, Invoicing, Change Management

    Beginner · Course · 1 - 3 Months

  • B

    Board Infinity

    Introduction to Continuous Improvement Process

    Skills you'll gain: Statistical Process Controls, Product Quality (QA/QC), Quality Management, Quality Management Systems, Quality Improvement, ISO 9000 Series, Quality Assessment, Quality Monitoring, Continuous Improvement Process, Service Improvement, Continuous Quality Improvement (CQI), Customer experience improvement, Quality Assurance, Quality Control, Customer experience strategy (CX), Process Improvement, Technical Standard, User Feedback, Customer Insights, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

  • D

    Dartmouth College

    Fundamentals of Digital Transformation

    Skills you'll gain: Digital Transformation, Customer experience strategy (CX), Business Transformation, Data-Driven Decision-Making, Internet Of Things, Cloud Computing, Automation, Cloud Storage, Technology Strategies, Data Ethics, Cloud Infrastructure, Customer Insights, AI Personalization, Business Process Automation, Emerging Technologies, Responsible AI, Business Modeling, Cybersecurity, Operational Efficiency, Law, Regulation, and Compliance

    ★ 4.8 (24) · Beginner · Course · 1 - 3 Months

  • S

    Starweaver

    Hotel Digital Marketing and Social Media Strategy

    Skills you'll gain: Social Media Analytics, Content Creation, Social Media Marketing, Hospitality Management, Social Media, Hospitality, Social Media Management, Social Media Content, Digital Marketing Campaigns, Guest Relations, Digital Marketing Tools, Hotels and Accommodations, Marketing, Social Media Strategy, Digital Marketing, Storytelling, Instagram, Web Analytics and SEO, Search Engine Optimization, User Feedback

    ★ 3.8 (23) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Prácticas efectivas de marketing usando Facebook Messenger

    Skills you'll gain: Facebook, Web Presence, Social Media Marketing, Social Media, Social Media Management, Customer Inquiries, Social Media Content, Customer Service, Customer experience improvement, Marketing Automation, Marketing, Marketing Communications, Content Development and Management, User Accounts, Administration, Business Administration

    ★ 4.9 (10) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Michigan

    Wearable Technologies and Sports Analytics

    Skills you'll gain: Exercise Science, Injury Prevention, Athletic Training, Physiology, Analytics, Data Analysis, Advanced Analytics, Data-Driven Decision-Making, Medical Equipment and Technology, Applied Machine Learning, Vital Signs, Health Technology, Python Programming, Sensory Systems Analysis, Data Integration, Data Validation, Verification And Validation

    ★ 4.5 (46) · Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Tableau Public for Beginners: Data Visualization Basics

    Skills you'll gain: Dashboard, Dashboard Creation, Data Presentation, Tableau Software, Data Visualization Software, Data Literacy, Descriptive Analytics, Data Import/Export

    ★ 3.8 (9) · Intermediate · Guided Project · Less Than 2 Hours

1…160161162…356

In summary, here are 10 of our most popular customer journey courses

  • What is Procure to Pay: Coursera
  • Introduction to Rust Programming and Core Concepts: Packt
  • Intro to Personal Training: A Career Starter Course: American Council on Exercise
  • PMP Exam Prep: Managing People with Power Skills: University of Maryland, College Park
  • CompTIA PenTest+ (PT0-002): Packt
  • Demand Forecasting and Inventory Management: Airbus Beyond
  • Introduction to Continuous Improvement Process: Board Infinity
  • Fundamentals of Digital Transformation: Dartmouth College
  • Hotel Digital Marketing and Social Media Strategy: Starweaver
  • Prácticas efectivas de marketing usando Facebook Messenger: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok