Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of Maryland, College Park
Skills you'll gain: Interviewing Skills, Negotiation, Oral Expression, Telephone Skills, Price Negotiation, Presentations, Marketing Planning, Verbal Communication Skills, Public Speaking, Professional Development, Applicant Tracking Systems, English Language, Copywriting, Persuasive Communication, Strategic Marketing, Tactfulness, Business Writing, Intercultural Competence, Business Correspondence, Campaign Planning
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Video Editing, TikTok, Content Performance Analysis, Canva (Software), Photo/Video Production and Technology, Visual Storytelling, Content Scheduling, Graphic and Visual Design, Graphic Design, Graphic and Visual Design Software, Content Optimization, ChatGPT, Storytelling, Social Media Content, Content Creation, Videography, Social Media Strategy, Analytics, Video Production, Marketing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Order Processing, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Order Management, Content Creation, Marketing Planning, Customer Relationship Management, Customer Retention, Journey Mapping, Content Performance Analysis
Beginner · Professional Certificate · 3 - 6 Months

The Expert Academy
Skills you'll gain: Negotiation, Consumer Behaviour, Stakeholder Engagement, Behavioral Economics, Stakeholder Communications, Decision Making, Influencing, Stakeholder Management, Marketing Psychology, Sales, General Sales Practices, Problem Solving, Critical Thinking and Problem Solving, Strategic Decision-Making, Customer Analysis, Business Ethics, Analysis, Overcoming Objections, Persuasive Communication, Trustworthiness
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Inventory Management, Customer Data Management, Order Processing, Order Management, Order Fulfillment, Inventory Management System, Inventory Control, Customer Relationship Management, Product Assortment, Account Management, E-Commerce, Web Analytics, Retail Management, Product Management, Content Management Systems, Retail Store Operations, Performance Analysis, Editing, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Meta Ads Manager, Target Audience, Facebook, Campaign Planning, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Online Advertising, Social Media Marketing, Advertising, Digital Advertising, Marketing, Digital Marketing, Budgeting, Cost Management
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Management Training And Development, Team Leadership, Team Performance Management, Goal-Oriented, Employee Coaching, Performance Management, Constructive Feedback, People Development, Goal Setting, Performance Appraisal, Delegation Skills, Drive Engagement, Culture Transformation, Team Collaboration, Internal Communications, Relationship Management, Resource Management, Empowerment, Team Motivation, Communication
Beginner · Specialization · 3 - 6 Months

Shanghai Jiao Tong University
Skills you'll gain: Human Factors, Consumer Behaviour, Organizational Leadership, Psychological Evaluations, Leadership Studies, Leadership and Management, Psychology, Marketing Psychology, Mental Health, Professional Development, Mental and Behavioral Health, Marketing, Leadership, Criminal Investigation and Forensics, Workforce Development, Personal Attributes, Human Development, Social Sciences, Decision Making
Mixed · Course · 1 - 3 Months

STARWEAVER
Skills you'll gain: Active Listening, Business Writing, Concision, Non-Verbal Communication, Responsible AI, Writing, Persuasive Communication, Team Collaboration, Virtual Teams, Interpersonal Communications, Stakeholder Engagement, Organizational Change, Google Gemini, Anthropic Claude, Change Management, Generative AI, Communication, Strategic Communication, Marketing Communications, Strategic Marketing
Intermediate · Specialization · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Customer Engagement, Target Market, Digital Advertising, Digital Analysis, Customer Retention, Customer Relationship Building, Search Engine Optimization, Sales Prospecting, Brand Loyalty, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Strategic Communication, Customer experience strategy (CX), Digital Marketing Tools, Cash Flows, Web Analytics
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Marketing Tools, Innovation, Marketing, Promotional Strategies, Digital Advertising, Marketing Strategies, Marketing Management, New Product Development, Product Development, Digital Brand Strategy, Strategic Marketing, Digital Media Strategy, Digital Marketing, Consumer Behaviour, Product Promotion, Market Dynamics, Business-To-Consumer, Digital Transformation, Customer Engagement, Branding
Beginner · Course · 1 - 4 Weeks

Universidad Austral
Skills you'll gain: Google Ads, Campaign Management, Marketing Budgets, Pay Per Click Advertising, Keyword Research, Performance Metric, Contextual Advertising, Performance Analysis, Online Advertising, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Bidding, Target Audience, Network Model
Beginner · Course · 1 - 4 Weeks