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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • U

    University of Illinois Urbana-Champaign

    Customer Centric Innovation

    Skills you'll gain: Innovation, New Product Development, Product Development, Customer Insights, Process Development, Customer Analysis, User Feedback, Consumer Behaviour, Market Research, Business Strategies, Customer Relationship Management, Marketing Psychology

    ★ 4.6 (77) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Market Research Analysts

    Skills you'll gain: Competitive Analysis, Market Research, Market Analysis, Customer Analysis, Competitive Intelligence, Responsible AI, Generative AI, Market Intelligence, Marketing Analytics, Market Opportunities, Customer Insights, Market Trend, Persona Development, Prompt Patterns, Trend Analysis, Analytics, Data Analysis, Data Synthesis, Data Ethics

    ★ 4.6 (38) · Intermediate · Course · 1 - 4 Weeks

  • O

    Olay

    Cosmetic Product Development

    Skills you'll gain: Ideation, Market Analysis, Feasibility Studies, Performance Testing, Customer Insights, Good Manufacturing Practices, Supply Management, Value Engineering, Process Optimization, Quality Control

    ★ 4.7 (74) · Beginner · Course · 1 - 3 Months

  • P

    Pontificia Universidad Católica de Chile

    Análisis de Negocios con Estados Financieros

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Acumen, Financial Accounting, Income Statement, Financial Analysis, Balance Sheet, Financial Reporting, Profit and Loss (P&L) Management, Accruals, Cash Flows, Cash Management, Fixed Asset, Working Capital, Accrual Accounting, Asset Management, Operating Expense, Capital Expenditure, Resource Management, Market Analysis

    ★ 4.8 (165) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Washington

    Business English: Capstone Project

    Skills you'll gain: Oral Expression, Verbal Communication Skills, Persuasive Communication, Presentations, Business Writing, Peer Review, Business Communication, Business Planning, Marketing, Marketing Planning, English Language, Marketing Strategy and Techniques, Vocabulary, Language Competency, Company, Product, and Service Knowledge

    ★ 4.8 (194) · Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    مبادئ التسويق على وسائل التواصل الاجتماعي

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Instagram, Social Media Analytics, Facebook, Brand Awareness, Marketing Effectiveness, Marketing, Driving engagement, Marketing Analytics, Branding, Business

    ★ 4.7 (46) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create a value proposition canvas in Miro

    Skills you'll gain: Competitive Analysis, Customer Analysis, Customer Insights, Value Propositions, Company, Product, and Service Knowledge, Business Modeling, Business Analysis Tools, Presentations, Product Knowledge, Benchmarking, Marketing, Collaborative Software

    ★ 4.6 (27) · Beginner · Guided Project · Less Than 2 Hours

  • S

    Skillshare

    Figma UI UX Design Essentials Pt.1: Tools & Foundations

    Skills you'll gain: Wireframing, Figma (Design Software), Layout Design, Prototyping, User Experience, User Experience Design, User Interface and User Experience (UI/UX) Design, User Interface (UI), Persona (User Experience), Typography, Collaborative Software, User Interface (UI) Design, Graphic and Visual Design, Animations, Color Theory

    ★ 4.1 (30) · Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Crea tu presencia en redes sociales para tu negocio en Canva

    Skills you'll gain: Social Media Content, Social Media, Content Creation, Target Audience, Graphic Design, Social Media Marketing, Content Scheduling, Social Media Management, Target Market, Social Media Strategy, Content Strategy, Goal Setting

    ★ 4.6 (40) · Beginner · Guided Project · Less Than 2 Hours

  • N

    New York Institute of Finance

    Supply Chain Finance Market and Fintech Ecosystem

    Skills you'll gain: Market Share, Supplier Risk Management, Financial Market, Market Opportunities, Market Trend, Market Dynamics, Market Analysis, Supply Chain Management, Supply Chain, Market Intelligence, FinTech, Financial Services, Commercial Banking, Financial Regulation, Corporate Finance, Loans, Stakeholder Analysis, Accounts Payable and Receivable

    ★ 4.5 (75) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Navigating Generative AI for Leaders

    Skills you'll gain: Responsible AI, AI Product Strategy, Generative AI, Strategic Thinking, AI Enablement, Data Ethics, Large Language Modeling, Business Strategy, Law, Regulation, and Compliance, Regulation and Legal Compliance, Regulatory Compliance, Legal Risk, Compliance Management, Organizational Strategy, Organizational Change, Customer experience improvement, Internal Communications, Business Transformation, Stakeholder Communications, Communication

    ★ 4.8 (254) · Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Cómo crear historias para Instagram y Facebook usando Canva

    Skills you'll gain: Animations, Canva (Software), Social Media, Storytelling, Visual Storytelling, Social Media Content, Social Media Marketing, Graphical Tools, Graphic and Visual Design Software, Design, Graphic Design, Marketing

    ★ 4.5 (47) · Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing courses

  • Customer Centric Innovation: University of Illinois Urbana-Champaign
  • GenAI for Market Research Analysts: Coursera
  • Cosmetic Product Development: Olay
  • Análisis de Negocios con Estados Financieros: Pontificia Universidad Católica de Chile
  • Business English: Capstone Project: University of Washington
  • مبادئ التسويق على وسائل التواصل الاجتماعي: Coursera
  • Create a value proposition canvas in Miro: Coursera
  • Figma UI UX Design Essentials Pt.1: Tools & Foundations: Skillshare
  • Crea tu presencia en redes sociales para tu negocio en Canva: Coursera
  • Supply Chain Finance Market and Fintech Ecosystem: New York Institute of Finance

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