Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Interactive Brokers
Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Development, Market Data, Corporate Sustainability, Investment Management, Sustainability Standards, Sustainable Business, Environmental Regulations, Financial Market, Investments, Data Ethics, Sustainability Reporting, Financial Data, Market Analysis, Business Ethics, Regulatory Compliance, Environmental Issue, Capital Markets, Data Science, Risk Management
★ 4.5 (127) · Beginner · Specialization · 3 - 6 Months

Arizona State University
Skills you'll gain: Data Analysis, Sustainable Development, Spreadsheet Software, Professional Development, Marketing and Public Relations, Analysis, Data Presentation, Trend Analysis, Business Writing, Writing, Professionalism, Sustainable Business, Corporate Sustainability, Environmental Issue, Public Relations, Product Lifecycle Management, Presentations, Communication, Constructive Feedback
★ 4.5 (70) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Analytics, Driving engagement, Web Analytics, Benchmarking, Drive Engagement, Customer Engagement, Customer Analysis, Performance Analysis, Journey Mapping, Customer Retention, Marketing
★ 4.6 (55) · Intermediate · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Model Evaluation, Unsupervised Learning, Regression Analysis, Data Mining, Predictive Modeling, Predictive Analytics, Anomaly Detection, Statistical Methods, Fraud detection, Machine Learning, Machine Learning Algorithms, Correlation Analysis, Scatter Plots, Market Analysis, Classification Algorithms
★ 4.5 (47) · Intermediate · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Target Audience, Public Relations, Communication Planning, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Strategic Planning, Media Relations, Persuasive Communication, Marketing Effectiveness, Content Performance Analysis, Media and Communications, Marketing Budgets, Persona Development, Campaign Management, Marketing Communications, Social Media, AI Enablement, Teamwork
★ 4.9 (12) · Beginner · Course · 1 - 4 Weeks

University of Virginia Darden School Foundation
Skills you'll gain: Strategic Thinking, Business Strategy, Competitive Analysis, Strategic Decision-Making, Corporate Strategy, Competitive Intelligence, Organizational Strategy, Market Analysis, Business Analysis, Value Propositions, Case Studies, Company, Product, and Service Knowledge, Market Dynamics
★ 4.7 (81) · Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Content Scheduling, Content Strategy, Video Production, Content Development and Management, Social Media Content, Social Media Strategy, Content Creation, Content Performance Analysis, Calendar Management, Production Process, Ideation, Digital Marketing Tools, Target Audience
Beginner · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Land Management, Water Resources, Risk Management, Water Sustainability, Water Resource Management, Food and Beverage, Risk Control, Risk Mitigation, Enterprise Risk Management (ERM), Credit Risk, Environment and Resource Management, Plant Operations and Management, Insurance, Strategic Marketing, Lease Contracts, Marketing Management, Insurance Policies, Marketing, Loans
★ 4.8 (11) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: User Interface and User Experience (UI/UX) Design, User Interface (UI), Interaction Design, Figma (Design Software), Wireframing, User Interface (UI) Design, Interactive Design, Usability, User Experience, User Experience Design, User Centered Design, Graphic and Visual Design, Web Design, Information Architecture, Human Centered Design, User Flows, Prototyping, Design Elements And Principles, Design Reviews, Graphic Design
★ 4.8 (15) · Beginner · Course · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: Supply Chain Management, Supply Chain, Supply Chain Systems, Manufacturing Operations, Operations Management, Operations, Supply Chain Planning, Business Operations, Inventory Management System, Operational Efficiency, Production Process, Inventory Control, Inventory and Warehousing, Operational Analysis, Logistics, Internal Communications, Process Analysis, Operational Excellence, Lean Six Sigma, Complex Problem Solving
★ 4.8 (35) · Advanced · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Business Analytics, Data Visualization, Data Literacy, Business Strategy, Accounting, Organizational Effectiveness, Business, Analytical Skills, Organizational Structure, Organizational Strategy, Business Communication, Marketing, Financial Accounting, Strategic Marketing, Corporate Strategy, Strategic Thinking, Consumer Behaviour, Innovation, Product Lifecycle Management, Value Propositions
★ 4.9 (16) · Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: International Finance, International Relations, Tax Laws, Tax, Export Control, Global Marketing, Economics, Go To Market Strategy, Market Opportunities, Economic Development, Business Strategy
★ 4.8 (55) · Beginner · Course · 1 - 4 Weeks