Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

California Institute of the Arts
Skills you'll gain: Intellectual Property, Business Planning, Competitive Analysis, Financial Data, Service Improvement, Risk Management, Financial Acumen, Tax Preparation, Business Process Automation, Budget Management, Risk Mitigation, Contract Management, Business Strategies, Tax Management, Accounting and Finance Software, Business Strategy, Process Improvement, Entrepreneurship, Marketing, Leadership and Management
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Branding, Diversity Marketing, Brand Strategy, Global Marketing, Marketing Psychology, Consumer Behaviour, Brand Management, Cultural Diversity, Cultural Sensitivity, Culture, Intercultural Competence, Strategic Marketing, Marketing Strategies, Marketing, Psychology
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Animations, Visual Storytelling, Content Creation, Social Media, Social Media Content, Graphical Tools, Design, Graphic Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Social Media Content, Content Creation, Social Media, Social Media Management, Driving engagement, Account Strategy, Web Presence, Growth Strategies, Brand Awareness, Account Management, Digital Design
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Canva (Software), Graphic and Visual Design Software, Graphics Software, Graphical Tools, Graphic Design, Digital Publishing, Design, User Accounts, Design Software, Data Sharing, Layout Design, Content Creation, File Management, Editing, Marketing
Beginner · Guided Project · Less Than 2 Hours

Peking University
Skills you'll gain: Communication Strategies, Non-Verbal Communication, Communication, Strategic Communication, Team Building, Business Communication, Team Management, Internal Communications, Interviewing Skills, Interpersonal Communications, Negotiation, Public Speaking, Intercultural Competence, Cultural Diversity, Cultural Sensitivity
Mixed · Course · 1 - 3 Months

Skills you'll gain: Visual Storytelling, Adobe Firefly, Adobe Express, Adobe Acrobat, Presentations, Generative AI, Content Creation, Creative Thinking, Adobe Photoshop, Creativity, Prompt Engineering, Adobe Illustrator, Storytelling, Visual Design, Graphic Design, Design, Branding, Artificial Intelligence, Communication, Digital Marketing
Beginner · Specialization · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Web Analytics, Search Engine Marketing, Digital Analysis, Marketing Analytics, Digital Marketing Campaigns, Market Research, Digital Marketing, Data-Driven Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Customer Data Management, Marketing Effectiveness, Customer Insights, Consumer Behaviour, Customer Relationship Management (CRM) Software, Digital Advertising, Data Analysis, Customer Relationship Management
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Target Audience, Target Market, Value Propositions, Operating Cost, Customer Analysis, Business Modeling, Strategic Partnership, Marketing Channel, Business Planning, Strategic Thinking, Entrepreneurship, Business Strategy, Resource Management, New Business Development, Resource Allocation, Revenue Management
Intermediate · Guided Project · Less Than 2 Hours

Technion - Israel Institute of Technology
Skills you'll gain: Business Planning, Entrepreneurship, Market Research, New Business Development, Plan Execution, Market Analysis, Financial Modeling, Proposal Writing, Business Development, Video Production, Strategic Thinking, Project Planning, Product Development, Professional Networking, Presentations, Operating Budget, Cash Flow Forecasting, Ideation, Risk Analysis, Timelines
Mixed · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Anthropic Claude, Marketing Materials, AI powered creativity, Prompt Engineering Tools, Copywriting, Driving engagement, AI Product Strategy, Drive Engagement, Marketing Design, Advertising Campaigns, Promotional Strategies, Promotional Materials, Promotions and Campaigns, Product Planning, Campaign Planning, Writing, Campaign Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Statistical Process Controls, Kaizen Methodology, Customer Relationship Management, Six Sigma Methodology, Quality Management, Lean Methodologies, Quality Monitoring, Continuous Quality Improvement (CQI), Quality Management Systems, Continuous Improvement Process, Operational Excellence, Quality Improvement, Process Improvement, Lean Six Sigma, Customer experience strategy (CX), Quality Control, Supplier Quality Management, Production Management, Product Quality (QA/QC), Change Management
Beginner · Specialization · 3 - 6 Months