Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Personalized Campaigns, Public Relations, Content Creation, Marketing and Public Relations, Responsible AI, AI Personalization, Crisis Management, Prompt Engineering, Team Leadership
★ 3.9 (17) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Keyword Research, Content Optimization, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Content Performance Analysis
★ 4.4 (89) · Intermediate · Guided Project · Less Than 2 Hours

Queen Mary University of London
Skills you'll gain: Analytics, Data Analysis, Digital Brand Strategy, Digital Analysis, Statistical Analysis, Correlation Analysis, Quantitative Research, Regression Analysis, Content Performance Analysis, Marketing Analytics, Data Quality, Probability & Statistics, Statistical Methods, Exploratory Data Analysis, Logistic Regression, Market Research, Return On Investment
★ 4.6 (19) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Competitive Analysis, Business Strategy, Market Dynamics, Market Analysis, Market Opportunities, Market Intelligence, Strategic Thinking, Entrepreneurship, Market Research, New Business Development, Business Analysis Tools, Innovation
★ 4.6 (124) · Beginner · Guided Project · Less Than 2 Hours

Alfaisal University | KLD
Skills you'll gain: Customer Retention, Marketing Strategies, Customer Analysis, Brand Loyalty, Target Market, Customer experience strategy (CX), Strategic Marketing, Customer Insights, Customer Relationship Building, Customer Relationship Management, Customer Engagement, Market Dynamics, Digital Transformation
★ 4.7 (18) · Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Graphic Design, Logo Design, Graphic and Visual Design Software, Graphics Software, Graphic and Visual Design, Creative Design, Multimedia
★ 4.3 (40) · Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Financial Statements, Financial Statement Analysis, Proposal Development, Proposal Writing, Financial Accounting, Corporate Finance, Financial Acumen, Business Metrics, Sales Presentations, Business Valuation, Capital Budgeting, Entrepreneurial Finance, Internal Communications, Financial Management, Project Finance, Finance, Return On Investment, Product Management, Presentations, Cash Flows
★ 4.5 (77) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Barcoding, LinkedIn, No-Code Development, Facebook, Cloud Applications, Social Media, Shared Media, Content Creation
★ 4.8 (119) · Beginner · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Model Evaluation, Unsupervised Learning, Regression Analysis, Data Mining, Predictive Modeling, Predictive Analytics, Anomaly Detection, Statistical Methods, Fraud detection, Machine Learning, Machine Learning Algorithms, Correlation Analysis, Scatter Plots, Market Analysis, Classification Algorithms
★ 4.5 (47) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: User Experience Design, UI/UX Research, Information Architecture, Storyboarding, Wireframing, User Research, User Story, Adobe XD, Usability Testing, Figma (Design Software), User Experience, User Interface and User Experience (UI/UX) Design, Design Reviews, Design Research, Experience Design, Conceptual Design, Graphic and Visual Design, User Centered Design, Ideation, Persona (User Experience)
★ 4.7 (168) · Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Canva (Software), Animations, Instagram, Social Media Content, Creative Design, Graphics Software, Content Creation, Graphic Design, Design Elements And Principles, Design, Design Software, Real Estate
★ 4.1 (34) · Beginner · Guided Project · Less Than 2 Hours

Kennesaw State University
Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Development, Cold Calling, Customer Relationship Building, Sales Process, Needs Assessment, Oral Expression, Selling Techniques, Sales Pipelines, Outbound Calls, Sales Strategy, Phone Sales, Relationship Building, Verbal Communication Skills, Lead Generation, Rapport Building, Conversion Funnel Analysis, Telephone Skills, Communication
★ 4.7 (25) · Beginner · Course · 1 - 4 Weeks