Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Arizona State University
Skills you'll gain: Data Analysis, Sustainable Development, Spreadsheet Software, Sustainability Reporting, Marketing and Public Relations, Analysis, Business Writing, Sustainable Business, Corporate Sustainability, Product Lifecycle Management, Business Communication, Presentations
Beginner · Course · 1 - 3 Months
University of Rochester
Skills you'll gain: Production Process, Economics, Cost Control, Business Economics, Market Dynamics, Market Share, Market Analysis, Operational Efficiency, Supply And Demand, Profit and Loss (P&L) Management, Competitive Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Data Import/Export
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Anthropic Claude, Marketing Materials, Copywriting, ChatGPT, AI Product Strategy, Drive Engagement, Promotional Strategies, Target Audience
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Django (Web Framework), Web Applications, Back-End Web Development, Expense Management, Application Development, Database Application, Data Visualization, Business Process Automation, Chart.js, Python Programming, Data Modeling, Data Security, GitHub, Javascript, Git (Version Control System)
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Test Driven Development (TDD), Unit Testing, Test Automation, Test Case, Software Testing, Code Review, Mockups, Python Programming
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Embedded Systems, Embedded Software, Robotics, Electronic Systems, PIC Microcontrollers, Computer Systems, Internet Of Things, Automation, Control Systems, C (Programming Language), Peripheral Devices, Wireless Networks, Medical Devices, Electric Power Systems, Computer Architecture, Civil Engineering, Cybersecurity, Public Works, Cloud Computing, Electronic Hardware
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Content Creation
Beginner · Course · 1 - 4 Weeks

Hult International Business School
Skills you'll gain: Active Listening, Rapport Building, Sales Strategy, Sales Process, Sales Presentation, Communication, Prospecting and Qualification, Influencing, Relationship Building, Professional Development, Negotiation, Interviewing Skills, Branding, Time Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Selenium (Software), Test Script Development, Test Automation, Browser Compatibility, Java Programming, Software Testing, Javascript, Eclipse (Software), Apache Maven, Development Environment, Object Oriented Programming (OOP), Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), Software Installation, System Configuration
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Canva (Software), Logo Design, Graphic Design, Graphic and Visual Design, Color Theory, Creative Design, User Accounts, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Presentations, Animations, LinkedIn, Marketing Design, Social Media, Instagram, Social Media Marketing, Facebook, Marketing Materials, Marketing Budgets, Graphic Design, Marketing
Beginner · Guided Project · Less Than 2 Hours