Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Target Audience, Target Market, Value Propositions, Operating Cost, Customer Analysis, Business Modeling, Strategic Partnership, Marketing Channel, Business Planning, Strategic Thinking, Entrepreneurship, Business Strategy, Resource Management, New Business Development, Resource Allocation, Revenue Management
★ 4.5 (58) · Intermediate · Guided Project · Less Than 2 Hours

LearnKartS
Skills you'll gain: Professionalism, Business Communication, Communication, AI literacy, Communication Strategies, Intercultural Competence, Dealing With Ambiguity, Professional Development, Personal Development, Workforce Development, Community Development
★ 4.8 (38) · Beginner · Course · 1 - 4 Weeks

Queen Mary University of London
Skills you'll gain: Analytics, Data Analysis, Digital Brand Strategy, Digital Analysis, Statistical Analysis, Correlation Analysis, Quantitative Research, Regression Analysis, Content Performance Analysis, Marketing Analytics, Data Quality, Probability & Statistics, Statistical Methods, Exploratory Data Analysis, Logistic Regression, Market Research, Return On Investment
★ 4.6 (19) · Beginner · Course · 1 - 4 Weeks

University of Virginia Darden School Foundation
Skills you'll gain: Strategic Thinking, Business Strategy, Competitive Analysis, Strategic Decision-Making, Corporate Strategy, Competitive Intelligence, Organizational Strategy, Market Analysis, Business Analysis, Value Propositions, Case Studies, Company, Product, and Service Knowledge, Market Dynamics
★ 4.7 (81) · Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Graphic and Visual Design Software, Graphic Design, Graphic and Visual Design, Design, Collaborative Software, Design Software, Content Creation, Google Workspace, User Accounts, Marketing
★ 4.8 (25) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Strategic Sourcing, Supplier Management, Supplier Risk Management, Vendor Management, Contract Negotiation, Supplier Performance Management, Supplier Relationship Management, Procurement, Cost Benefit Analysis, Financial Modeling, Negotiation, Market Research, Market Intelligence, Risk Management, Financial Analysis, Data-Driven Decision-Making, Process Improvement, Spreadsheet Software, Business Communication, Data Analysis
★ 4.2 (6) · Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Social Media, Social Media Content, Social Media Marketing, Social Media Analytics, Keyword Research, Driving engagement, Drive Engagement, Social Media Strategy
★ 3.2 (15) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer Insights, Customer Analysis, User Feedback, Customer experience strategy (CX), Customer experience improvement, Customer Service, Market Research, Branding, Advertising, Public Relations
★ 4.7 (14) · Beginner · Guided Project · Less Than 2 Hours

Howard University
Skills you'll gain: Business Software, Information Systems, Business Systems, Management Information Systems, Information Technology, Enterprise Resource Planning, Information Systems Security, E-Commerce, Systems Analysis, Computer Hardware, Data Warehousing, Disaster Recovery, Business Ethics, Operating Systems, Cyber Security Strategy, Business Process Management, Customer Relationship Management, Security Strategy, General Networking, Data-Driven Decision-Making
★ 4.8 (66) · Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Animations, Adobe Express, Content Creation, Design Elements And Principles, Adobe Creative Cloud, Creative Design, Graphic and Visual Design, Graphic Design, Design, Digital Design, Design Software, Typography
★ 4.6 (72) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Retail Management, Retail Store Operations, Retail Sales, Merchandising, Customer Analysis, Market Intelligence, Business Strategies, Competitive Analysis, Business Management, Organizational Strategy, Consumer Behaviour, Inventory Management System, Market Analysis, Case Studies, Market Share, Strategic Decision-Making, Sustainable Business, Intellectual Property, Financial Analysis, Geographic Information Systems
★ 5 (29) · Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Meta Ads Manager, Facebook, Marketing Budgets, Paid media, Content Scheduling, Social Media Strategy, Social Media Management, Social Media Marketing, Advertising Campaigns, Social Media, Online Advertising, Budget Management, Budgeting, Advertising, Business Strategy
★ 4.4 (12) · Intermediate · Guided Project · Less Than 2 Hours