Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Interactive Brokers
Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Development, Market Data, Corporate Sustainability, Investment Management, Sustainability Standards, Sustainable Business, Environmental Regulations, Financial Market, Petroleum Industry, Investments, Data Ethics, Sustainability Reporting, Financial Data, Market Trend, Market Analysis, Business Ethics, Regulatory Compliance, Data Science, Risk Management
Beginner · Specialization · 3 - 6 Months

Alfaisal University | KLD
Skills you'll gain: Event Management, Events and Conferences, Event Planning, Event Marketing, Advertising, Safety and Security, Cost Management, Security Management, Advertising Campaigns, Promotional Strategies, Budget Management, Expense Management, Program Evaluation, Human Resources Management and Planning, Human Resources, Budgeting, Return On Investment, Communication Strategies
Beginner · Course · 1 - 3 Months

Skills you'll gain: User Experience Design, UI/UX Research, Information Architecture, Storyboarding, Wireframing, User Research, User Story, Adobe XD, Usability Testing, Figma (Design Software), User Experience, User Interface and User Experience (UI/UX) Design, Design Reviews, Design Research, Experience Design, Conceptual Design, Graphic and Visual Design, User Centered Design, Ideation, Persona (User Experience)
Beginner · Professional Certificate · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Content Scheduling, TikTok, Closing (Sales), LinkedIn, Strategic Partnership, Price Negotiation, Thought Leadership, Video Production, Social Media Content, Social Media, Shared Media, Business Planning, Brand Awareness, Social Media Marketing, Brand Strategy, Business Relationship Management, Contract Negotiation, Negotiation, Web Analytics and SEO, Proposal Writing
Beginner · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Campaign Planning, Personalized Campaigns, Social Media Campaigns, Social Media Content, Social Media Analytics, Generative AI, Social Media Strategy, AI Personalization, Campaign Management, Content Creation, Social Media Management, AI literacy, Marketing Strategies, Social Media Marketing, Data-Driven Marketing, Persona Development, Content Performance Analysis, Content Strategy, Content Optimization, Data Analysis
Intermediate · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: Google Gemini, Gemini, AI Security, Cloud Deployment, Google Cloud Platform, Kubernetes, Big Data, Software Development Life Cycle, Systems Development Life Cycle, Devops Tools, Cloud Development, Cloud Security, Development Testing, Virtual Networking, Application Deployment, Marketing Analytics, DevOps, Generative AI, Application Development, Security Engineering
Intermediate · Specialization · 1 - 3 Months

Peking University
Skills you'll gain: Business Planning, Team Building, Business Modeling, Entrepreneurship, Entrepreneurial Finance, Fundraising and Crowdsourcing, Marketing Strategies, Team Management, Talent Management, Legal Risk, Business Valuation, Proposal Development, Commercial Laws, Initiative and Leadership, Strategic Thinking, Innovation, Business Leadership, Market Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Generative Engine Optimization (GEO), Content Performance Analysis, Content Optimization, Google Gemini, Generative AI, Content Strategy, Gemini, Content Marketing, AI Workflows, ChatGPT, Google Analytics, Responsible AI, Content Creation, Data-Driven Marketing, AI literacy, Large Language Modeling, Automation, No-Code Development, Language Interpretation, Translation, and Studies
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Entrepreneurship, Market Opportunities, Market Analysis, Innovation, Target Market, Design Thinking, Go To Market Strategy, Product Strategy, Customer Engagement, Entrepreneurial Finance, Business Modeling, Business Strategies
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Technical Sales, Solution Selling, Sales Strategy, Sales, Customer Relationship Building, Sales Process, Customer Relationship Management, Return On Investment, Stakeholder Engagement, Customer Engagement, Customer Advocacy, Value Propositions
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Keyword Research, Digital Publishing, Content Optimization, Search Engine Optimization, Intellectual Property, Layout Design, Account Management, Accounting
Beginner · Guided Project · Less Than 2 Hours

ESSEC Business School
Skills you'll gain: Revenue Management, Competitive Analysis, Stakeholder Communications, Hospitality Management, Demand Planning, Hotel Operations, Hotels and Accommodations, Customer Demand Planning, Program Implementation, Plan Execution, Financial Analysis, Strategic Planning, Presentations, Case Studies, Brand Management, Financial Data, Organizational Strategy, Competitive Intelligence, Market Analysis, Operational Analysis
Mixed · Course · 1 - 4 Weeks