• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Journey

Customer Journey Courses

Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.

Popular Customer Journey Courses and Certifications


  • U

    University of California, Davis

    Advanced Content Marketing Strategies and Tactics

    Skills you'll gain: Content Marketing, Persona Development, Target Audience, Content Strategy, Goal Setting, Smart Goals, Content Development and Management, Social Media Content, Digital Content, Brand Marketing, Digital Media Strategy, Content Scheduling, Strategic Marketing, Content Optimization, Marketing Channel, Driving engagement, Customer Insights, Social Media Strategy, Social Media Campaigns, Marketing

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Market Research, CRM, and Social Media Management

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Social Media Marketing, Market Research, Surveys, Marketing Automation, Digital Marketing Tools, Marketing, Customer Relationship Management, Content Scheduling, Brand Awareness, Social Media Management, Social Media, Marketing Effectiveness, Research Methodologies, Market Analysis, Customer Data Management, Customer Communications Management, Content Management, Analytics

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Big Data Foundations with Hadoop and Spark

    Skills you'll gain: Apache Kafka, Apache Hadoop, Apache Spark, Real Time Data, Scala Programming, Data Integration, Command-Line Interface, AWS Kinesis, Apache Hive, Big Data, Applied Machine Learning, Data Processing, Systems Design, System Design and Implementation, Apache Cassandra, Data Pipelines, Java, Distributed Computing, Query Languages, IntelliJ IDEA

    ★ 4.6 (16) · Intermediate · Specialization · 3 - 6 Months

  • L

    Logical Operations

    Power BI: Data Analysis, Reporting, and Connecting

    Skills you'll gain: Power BI, Business Reporting, Microsoft Power Platform, Business Intelligence, Business Intelligence Software, Data Visualization Software, Data Analysis, Microsoft Excel, Data Analysis Software, Data Modeling, Data Integration, Data Access, Self Service Technologies, Data Management, Microsoft PowerPoint, Microsoft 365, Microsoft Office

    ★ 4.5 (6) · Mixed · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Realidad Extendida y Metaverso para todos

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Augmented Reality, Virtual Reality, Virtual Environment, Display Devices, Experience Design, Computer Programming Tools, Program Development, Peripheral Devices

    ★ 4.8 (25) · Beginner · Course · 1 - 3 Months

  • P

    Packt

    Foundations of R Programming and Basic Data Manipulation

    Skills you'll gain: Rmarkdown, R (Software), Data Import/Export, R Programming, Ggplot2, Plot (Graphics), Data Manipulation, Plotly, Data Visualization, Web Scraping, Statistical Visualization, Interactive Data Visualization, Data Visualization Software, Data Wrangling, Tidyverse (R Package), Data Processing, Data Cleansing, Statistical Programming, Programming Principles, Data Structures

    Beginner · Course · 1 - 3 Months

  • I

    Illinois Tech

    New Tech Ventures

    Skills you'll gain: Design Thinking, Global Marketing, Entrepreneurship, Business Modeling, Solution Design, Innovation, Team Building, Sales Presentations, Storytelling, Open Mindset, Market Research, Team Management, Entrepreneurial Finance, New Product Development, Ideation, Business Planning, Commercialization, New Business Development, Teamwork, Team Leadership

    Intermediate · Course · 1 - 3 Months

  • L

    LearnQuest

    The Cybersecurity Culture Blueprint: A Proactive Approach

    Skills you'll gain: Incident Response, Incident Management, Computer Security Incident Management, Cybersecurity, Human Factors (Security), Security Awareness, Cyber Security Strategy, Crisis Management, Computer Security Awareness Training, Cyber Attacks, Culture Transformation, Threat Management, Threat Detection, IT Management, Employee Training, Employee Engagement, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Principais Elementos do Sucesso do Cliente

    Skills you'll gain: Customer Success Management, Customer Service, Customer Relationship Building, Customer Analysis, Customer Retention, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management, Customer Insights, Target Audience, Organizational Structure, Key Performance Indicators (KPIs), Business Metrics, Organizational Change, Value Propositions, Drive Engagement

    ★ 4.8 (20) · Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Mastering Digital Communication: Effective Online Engagement

    Skills you'll gain: Content Creation, Crisis Management, Driving engagement, Digital Communications, Social Media Marketing, Strategic Communication, Communication Strategies, Social Media, Digital Marketing, Digital Brand Strategy, Digital Content, Communication Planning, Communication, Data Ethics, Social Media Strategy, Marketing Communications, Target Audience, Social Media Content, Customer Engagement, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • E

    Edureka

    Mastering Angular Development

    Skills you'll gain: Angular, Application Deployment, JavaScript Frameworks, Software Testing, Test Tools, Web Development Tools, Unit Testing, Application Performance Management, CI/CD, Continuous Integration, Web Applications, TypeScript, Ajax, Application Lifecycle Management, Secure Coding, Web Development, Code Coverage, Software Architecture, Command-Line Interface, Version Control

    ★ 4.2 (17) · Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Mastering Data Analysis with Pandas: Learning Path Part 3

    Skills you'll gain: Pandas (Python Package), Data Analysis, Data Manipulation, Data Integration, Data Wrangling, Python Programming, Data Transformation

    ★ 4.8 (20) · Beginner · Guided Project · Less Than 2 Hours

1…181182183…356

In summary, here are 10 of our most popular customer journey courses

  • Advanced Content Marketing Strategies and Tactics: University of California, Davis
  • Market Research, CRM, and Social Media Management: Coursera
  • Big Data Foundations with Hadoop and Spark: Packt
  • Power BI: Data Analysis, Reporting, and Connecting: Logical Operations
  • Realidad Extendida y Metaverso para todos: Universidad de los Andes
  • Foundations of R Programming and Basic Data Manipulation: Packt
  • New Tech Ventures: Illinois Tech
  • The Cybersecurity Culture Blueprint: A Proactive Approach: LearnQuest
  • Principais Elementos do Sucesso do Cliente: Fundação Instituto de Administração
  • Mastering Digital Communication: Effective Online Engagement: Starweaver

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok