• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Popular Marketing Automation Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Création D'Identité Visuelle En Utilisant Canva

    Skills you'll gain: Canva (Software), Style Guides, Logo Design, Marketing Design, Brand Strategy, Marketing Materials, Branding, Brand Marketing, Marketing Collateral, Brand Management, Graphic Design, Organizational Skills, Marketing, Media Strategy, File Management, Multimedia

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Market Analysis

    Skills you'll gain: Market Analysis, Supplier Risk Management, Supply Management, Supplier Management, Competitive Analysis, Strategic Sourcing, Supply Chain, Financial Analysis, Procurement, Market Dynamics, Supply Chain Management, Product Flow Diagram, Financial Statement Analysis, Market Opportunities, Risk Analysis, Market Share, Target Market, Financial Data, Competitive Intelligence, Financial Statements

    4.8
    Rating, 4.8 out of 5 stars
    ·
    168 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Google Ads for Beginners: Master Essentials & Fundamentals

    Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Online Advertising, Campaign Management, Digital Advertising, Search Engine Marketing, Marketing

    3.7
    Rating, 3.7 out of 5 stars
    ·
    22 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Introduction to Corporate Communications

    Skills you'll gain: Corporate Communications, Storytelling, Internal Communications, Social Media, Employee Engagement, Telecommuting, Business Communication, Communication Strategies, Communication, Driving engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    115 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    AI For Business Productivity - 2026

    Skills you'll gain: Prompt Engineering, Overcoming Objections, Closing (Sales), Rapport Building, Business Ethics, B2B Sales, Vibe coding, Prompt Patterns, Data Ethics, Price Negotiation, Content Performance Analysis, Negotiation, LLM Application, ChatGPT, AI Personalization, Generative AI Agents, Video Production, Artificial Intelligence, Generative AI, Content Creation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    41 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Advanced Project Management and Leadership

    Skills you'll gain: Project Closure, Project Portfolio Management, Negotiation, Agile Methodology, Product Roadmaps, Project Management, Agile Project Management, Leadership Studies, Leadership and Management, Project Performance, Product Lifecycle Management, Project Risk Management, Innovation, Auditing, Product Management, New Product Development, Team Leadership, Product Development, Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    54 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Software Testing Fundamentals for ISTQB Exams Prep

    Skills you'll gain: Test Planning, Software Testing, Configuration Management, Software Technical Review, Code Review, Software Quality Assurance, Risk Management, Verification And Validation, Quality Assurance, SonarQube, Human Factors

    4.4
    Rating, 4.4 out of 5 stars
    ·
    106 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Facebook Ads Course : Grow Leads & Boost Sales

    Skills you'll gain: Meta Ads Manager, Facebook, Bidding, Marketing, Online Advertising, Social Media Campaigns, Advertising Campaigns, Marketing Materials, Campaign Planning, Digital Advertising, Social Media Content, Campaign Management, Social Media, Social Media Marketing, Paid media, Marketing Strategies, Advertising, Target Audience, Lead Generation, A/B Testing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Scrimba

    Vibe Coding with Claude Code

    Skills you'll gain: Claude Code, Anthropic Claude, Vibe coding, Model Context Protocol, Application Development, Context Engineering, Prompt Engineering, AI powered creativity, Tool Calling, Prompt Patterns, AI Workflows, AI Integrations, Agentic Workflows, Code Review, GitHub, AI literacy, Generative AI Agents, Generative AI, Artificial Intelligence and Machine Learning (AI/ML), Automation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    28 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Doing Business in China Capstone

    Skills you'll gain: Peer Review, Business Planning, Marketing Planning, Marketing Communications, Proposal Development, Product Planning, Video Production, Strategic Marketing, Business Consulting, Business Strategy, New Business Development, Marketing Strategies, Consulting, Competitive Analysis, Presentations, Product Development, Value Propositions, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    142 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Mercadotecnia en un mundo digital

    Skills you'll gain: MarTech, Marketing, Digital Marketing Tools, Marketing Channel, Digital Transformation, Product Development, Marketing Strategies, Digital Marketing, Customer Advocacy, Promotional Strategies, New Product Development, Consumer Behaviour, Market Dynamics, Customer Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    77 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IE Business School

    Foundations of Strategy

    Skills you'll gain: Competitive Analysis, Business Strategy, Economics, Market Dynamics, Business Economics, Strategic Thinking, Market Analysis, Strategic Planning, Corporate Strategy, Business Strategies, Resource Management, Business Process

    4.8
    Rating, 4.8 out of 5 stars
    ·
    208 reviews

    Beginner · Course · 1 - 4 Weeks

1…182183184…462

In summary, here are 10 of our most popular marketing automation courses

  • Création D'Identité Visuelle En Utilisant Canva: Coursera
  • Supply Market Analysis: Rutgers the State University of New Jersey
  • Google Ads for Beginners: Master Essentials & Fundamentals: Coursera
  • Introduction to Corporate Communications: University of California, Irvine
  • AI For Business Productivity - 2026: Alex Genadinik
  • Advanced Project Management and Leadership: Johns Hopkins University
  • Software Testing Fundamentals for ISTQB Exams Prep: Board Infinity
  • Facebook Ads Course : Grow Leads & Boost Sales: LearnKartS
  • Vibe Coding with Claude Code: Scrimba
  • Doing Business in China Capstone: The Chinese University of Hong Kong

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok