Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Universitat Autònoma de Barcelona
Skills you'll gain: Service Design, Hospitality Services, Hospitality, Hospitality Management, Customer Insights, Customer experience improvement, Personalized Service, Service Management, Service Improvement, Customer experience strategy (CX), Sustainable Business, Sustainable Development, Corporate Sustainability, Consumer Behaviour, Sustainable Systems, Language Interpretation, Translation, and Studies, Sustainability Standards, Strategic Marketing, Marketing, Innovation
Intermediate · Course · 1 - 3 Months
West Virginia University
Skills you'll gain: Sales Territory Management, Sales Management, Sales, Business Ethics, Legal Risk, Forecasting, Budgeting, Ethical Standards And Conduct, Performance Analysis, Commercial Laws, Pareto Chart, Market Analysis, Law, Regulation, and Compliance
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Market Opportunities, Product Strategy, Competitive Analysis, Business Strategy, Product Planning, New Business Development, Business Solutions, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship, Growth Strategies, Innovation
Intermediate · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Generative AI, AI Product Strategy, AI Enablement, Customer experience strategy (CX), Communication Planning, Innovation, Performance Analysis, Performance Measurement, Project Risk Management, Project Performance, Solution Design, Performance Metric, Risk Management, Experience Design, Risk Management Framework, Communication Strategies, Stakeholder Communications, Process Design, Internal Communications, Business Strategy
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Graphic and Visual Design Software, Graphic Design, Graphic and Visual Design, Design, Collaborative Software, Design Software, Content Creation, Google Workspace, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours

Zoho Corporation
Skills you'll gain: Sales Management, Selling Techniques, Customer Relationship Management, Customer Relationship Management (CRM) Software, General Sales Practices, Sales Process, Sales Strategy, Sales, Inside Sales, Customer Relationship Building, Sales Pipelines, Closing (Sales), Consultative Selling, Sales Prospecting, Solution Selling, B2B Sales, Prospecting and Qualification, Business-To-Consumer
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Transportation Operations, Logistics, Logistics Management, Export Control, Shipping and Receiving, Supply Chain Planning, Supply Chain, Entrepreneurship, Global Marketing, Market Opportunities, Market Research, Regulatory Compliance, Tax Compliance, Operational Efficiency, Negotiation
Beginner · Course · 1 - 4 Weeks
STARWEAVER
Skills you'll gain: Corporate Communications, Internal Communications, Communication Planning, Strategic Communication, Crisis Management, Business Ethics, Stakeholder Communications, Public Relations, Ethical Standards And Conduct, Cross-Functional Collaboration, Media Relations, Communication Strategies, Employee Engagement, Stakeholder Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Consultative Selling, Closing (Sales), Sales Management, Consultative Approaches, Communication, Sales Prospecting, Selling Techniques, Sales Strategy, Consumer Behaviour, Sales, Marketing Psychology, Overcoming Objections, Communication Strategies, Initiative and Leadership, Customer Analysis, Sales Presentations, Regional Sales, Tenacity, Prospecting and Qualification, Sales Support
Beginner · Specialization · 1 - 3 Months

Minnesota State University, Mankato
Skills you'll gain: Brand Strategy, Brand Marketing, Competitive Analysis, Brand Management, Branding, Brand Awareness, Brand Loyalty, Target Audience, Marketing Psychology, Target Market, Business Planning, Strategic Marketing, Integrated Marketing Communications, Organizational Strategy, Growth Strategies, Marketing Strategies, Cross-Channel Marketing, Marketing Planning, Communication Planning, Market Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Presentations, Sales Presentation, Marketing Design, Sales Presentations, Target Market, Data Visualization, Marketing Collateral, Target Audience, Productivity Software, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Meta Ads Manager, Facebook, Advertising Campaigns, Social Media Campaigns, Lead Generation, Campaign Planning, Social Media, Online Advertising, Social Media Marketing, Digital Advertising, Campaign Management, Advertising
Intermediate · Guided Project · Less Than 2 Hours