Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Duke University
Skills you'll gain: Business Metrics, Business Analytics, Analytics, Performance Metric, Performance Measurement, Marketing Analytics, Financial Data, Business Analysis, Key Performance Indicators (KPIs), Tableau Software, Analytical Skills, Big Data, Data Analysis, Data Literacy, Case Studies, Microsoft Excel, Digital Transformation, SQL
★ 4.7 (77) · Mixed · Course · 1 - 3 Months

Skills you'll gain: Advertising Campaigns, Social Media Campaigns, Advertising, Driving engagement, Online Advertising, Social Media Management, Social Media Marketing, Social Media, Campaign Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Revenue Forecasting, Customer Relationship Management, Sales Development, Sales Management, Revenue Management, Sales Strategy, Customer Communications Management, Conversion Funnel Analysis
★ 4.4 (11) · Beginner · Guided Project · Less Than 2 Hours

UBITS
Skills you'll gain: Selling Techniques, Benchmarking, Closing (Sales), Consultative Selling, Retail Sales, General Sales Practices, Negotiation, Sales Strategy, Overcoming Objections, Sales Presentations, Accountability, Customer Relationship Management (CRM) Software, Value Propositions, Customer Relationship Management, Customer experience strategy (CX), Business Development, Emotional Intelligence, Accountability Frameworks, Market Research, Personal Development
★ 4.7 (14) · Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Instagram, Storytelling, Driving engagement, Drive Engagement, Social Media, Brand Strategy, Content Creation, Social Media Marketing, User Feedback, Social Media Content, Promotional Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Storytelling, Content Creation, Social Media Content, Photo/Video Production and Technology, Video Editing, Copywriting, Video Production, Photo Editing, Visual Storytelling, Photography, Media Production, Social Media, Graphic and Visual Design, Content Strategy, Writing, Design Elements And Principles, Writing and Editing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cross Selling, Retail Sales, Product Demonstration, Personalized Service, Sales Training, Sales Strategy, Customer experience improvement, Customer Service, Team Building, Team Oriented, Customer Engagement, Customer Complaint Resolution
★ 4.6 (34) · Intermediate · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: User Story, Agile Product Development, Product Development, Design Thinking, Team Oriented, Persona (User Experience), New Product Development, Product Requirements, Agile Methodology, User Research, Usability Testing, User Centered Design, Persona Development, Innovation, Value Propositions
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Hootsuite, Content Scheduling, Scheduling, Social Media Management, Social Media, Google Workspace, Digital Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Animations, Graphic and Visual Design Software, Content Creation, Graphic and Visual Design, Graphic Design
★ 4.4 (11) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Pinterest, Marketing, Social Media Marketing, Social Media Content, Business Marketing, Online Advertising, Paid media, User Accounts, Driving engagement
Beginner · Guided Project · Less Than 2 Hours

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Talent Recruitment, Recruitment, Job Analysis, Consultative Approaches, Market Research, Recruitment Strategies, Talent Acquisition, Marketing Materials, Market Intelligence, Compensation Management, Needs Assessment, Competitive Analysis, Branding, Advertising, Competitive Intelligence, Digital Brand Strategy
Beginner · Course · 1 - 4 Weeks