• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Game Design Document: Define the Art & Concepts

    Skills you'll gain: Game Design, Prototyping, Software Design Documents, Visualization (Computer Graphics), Ideation, Conceptual Design, Usability Testing, Graphic and Visual Design, Peer Review, Creativity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    294 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Diseño de Videojuegos: Una introducción

    Skills you'll gain: Game Design, Video Game Development, Functional Specification, Unity Engine, Animation and Game Design, Conceptual Design, Software Design Documents, Interaction Design, Prototyping, C# (Programming Language), Creativity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    149 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Z

    Zoho Corporation

    Zoho Sales Representative

    Skills you'll gain: Sales Process, Account Management, Sales Management, Selling Techniques, Customer Relationship Management (CRM) Software, Sales Development, Customer Relationship Management, Sales, Sales Training, General Sales Practices, Sales Presentation, Sales Pipelines, Sales Strategy, Closing (Sales), Process Mapping, Business Software, Sales Enablement, Customer Relationship Building, Problem Solving, Critical Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Capstone: Making the Case for AI

    Skills you'll gain: Generative AI, Customer experience improvement, AI Personalization, Marketing Effectiveness, Marketing Strategies, AI Enablement, Marketing Analytics, Customer Insights, Content Creation, Customer Engagement, Artificial Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    More on Change and Sustainability

    Skills you'll gain: Sustainability Reporting, Organizational Change, Sustainable Design, Stakeholder Analysis, Environmental Social And Corporate Governance (ESG), Sustainable Business, Corporate Sustainability, Leadership and Management, Key Performance Indicators (KPIs), Change Management, Stakeholder Management, Leadership, Product Lifecycle Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    106 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Vertex AI Search for Retail

    Skills you'll gain: Google Cloud Platform, Dataflow, Big Data, Data Pipelines, Serverless Computing, Data Migration, Data Lakes, Apache Hadoop, Identity and Access Management, Data Storage, Tensorflow, Cloud Storage, Data Infrastructure, AI Personalization, Advanced Analytics, AI Enablement, Scalability, Data Integration, Data Integrity, Data Processing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    128 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    P

    Pontificia Universidad Católica de Chile

    Hacer negocios en América Latina

    Skills you'll gain: Social Studies, Business Strategy, Innovation, International Finance, Financial Market, Global Marketing, World History, Economics, Business Economics, Business Development, Economic Development, Entrepreneurship, Corporate Sustainability, Socioeconomics, Business Ethics, Strategic Partnership, New Business Development, Sustainable Business, Corporate Strategy, Business Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    499 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Real Estate Development: Building Value in Your Community

    Skills you'll gain: Financial Modeling, Community Development, Real Estate, Feasibility Studies, Financial Analysis, Risk Management, Community Outreach, Project Finance, Due Diligence, Sustainable Development, Property Management, Project Management, Capital Markets, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    50 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Columbia University

    Computational Methods in Pricing and Model Calibration

    Skills you'll gain: Regression Analysis, Actuarial Science, Derivatives, Financial Market, Statistical Methods, Market Data, Financial Modeling, Securities (Finance), Risk Modeling, Financial Systems, Mathematical Modeling, Numerical Analysis, Applied Mathematics, Python Programming, Process Optimization, Probability Distribution, Algorithms, Case Studies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    43 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    AI in Financial Services: Foundations through future trends

    Skills you'll gain: FinTech, Financial Inclusion, Financial Services, Responsible AI, Data Ethics, Artificial Intelligence, Mobile Banking, Banking Services, Data Sharing, Financial Regulation, Data Governance, Application Programming Interface (API), Financial Data, Banking, Finance, Artificial Intelligence and Machine Learning (AI/ML), Business Ethics, Innovation, General Data Protection Regulation (GDPR), Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    74 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    M

    Meta

    GenAI in Data Analytics

    Skills you'll gain: Generative AI, Business Analytics, Analytics, Data Quality, Data Integration, AI Product Strategy, Business Workflow Analysis, Process Optimization, Responsible AI, Data Analysis, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    78 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Rochester

    The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Consumer Behaviour, Resource Allocation, Cost Benefit Analysis, Market Analysis, Policy Analysis, Decision Making, Investment Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    272 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to product marketing

product marketing manager
product marketing management
product marketing strategy
product marketing analytics
ai product marketing
marketing management essentials: product and branding
digital product marketing
marketing project management
1…192193194…371

In summary, here are 10 of our most popular product marketing courses

  • Game Design Document: Define the Art & Concepts: California Institute of the Arts
  • Diseño de Videojuegos: Una introducción: Universidad de los Andes
  • Zoho Sales Representative: Zoho Corporation
  • Capstone: Making the Case for AI: Emory University
  • More on Change and Sustainability: University of Colorado System
  • Vertex AI Search for Retail: Google Cloud
  • Hacer negocios en América Latina: Pontificia Universidad Católica de Chile
  • Real Estate Development: Building Value in Your Community: University of Michigan
  • Computational Methods in Pricing and Model Calibration: Columbia University
  • AI in Financial Services: Foundations through future trends: Saïd Business School, University of Oxford

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok