YouTube marketing courses can help you learn video content creation, audience engagement strategies, SEO for video, and analytics interpretation. You can build skills in crafting compelling thumbnails, optimizing titles and descriptions, and leveraging social media for promotion. Many courses introduce tools like Google Analytics, TubeBuddy, and Canva, which assist in measuring performance, enhancing video quality, and designing eye-catching visuals.

University of Michigan
Skills you'll gain: Marketing Strategies, Public Health and Disease Prevention, Public Health, Strategic Marketing, Substance Abuse, Business Ethics, Social Impact, Law, Regulation, and Compliance, Preventative Care, Socioeconomics, Higher Education, Online Advertising, Ethical Standards And Conduct, Regulatory Compliance, Mitigation, FinTech, Mental and Behavioral Health, Behavioral Health, Analytics, Governance
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Meta Ads Manager, Advertising Campaigns, Advertising, Online Advertising, Social Media Management, Social Media, Campaign Management, Resource Allocation, Social Media Marketing, Resource Management, User Provisioning, Digital Marketing Tools, User Accounts, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Marketing Materials, Presentations, Marketing Collateral, Social Media Content, Content Creation, Promotional Materials, Brand Awareness, Marketing Design, Email Marketing, Social Media Marketing, Graphic Design, Branding, User Accounts, Business Communication
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Personalized Campaigns, Target Audience, Customer Communications Management, Social Media, Social Media Management, Social Media Marketing, Social Media Content, Needs Assessment, Drive Engagement, Web Presence, Brand Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Scheduling, Social Media Marketing, Social Media Analytics, Content Performance Analysis, Social Media Management, Social Media Campaigns, Social Media Content, Digital Media Strategy, Social Media Strategy, Customer Engagement, Digital Marketing, Content Optimization, Performance Analysis, Customer Communications Management, Customer Relationship Management (CRM) Software, Customer Relationship Management, Web Analytics, Marketing Communications, Analytics, Market Data
Beginner · Course · 1 - 3 Months

Skills you'll gain: Intellectual Property, Visual Storytelling, Adobe Express, Entrepreneurship, Business Planning, Marketing Communications, Adobe Creative Cloud, Marketing, Campaign Management, Adobe Acrobat, Creative Problem-Solving, Presentations, Creative Thinking, Creativity, Content Creation, Social Media, Branding, Digital Content, Client Services, A/B Testing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cloud Deployment, Cloud Development, Application Deployment, Microsoft Azure, JSON, Cloud Applications, Serverless Computing, Application Programming Interface (API), Cloud Computing, C# (Programming Language), Restful API, Web Services, Cloud Storage
Intermediate · Guided Project · Less Than 2 Hours
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Competitive Analysis, Game Theory, Business Strategy, Product Strategy, Strategic Marketing, Competitive Intelligence, Strategic Thinking, Corporate Strategy, Market Dynamics, Go To Market Strategy, New Product Development, Strategic Partnership, Strategic Decision-Making, Market Analysis, Market Opportunities, Design and Product, Decision Making, Innovation, Coordination
Mixed · Course · 1 - 3 Months

Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Email Marketing, Content Creation, Event Marketing, Events and Conferences, Graphic Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Data Preprocessing, Model Training, Customer Analysis, Predictive Modeling, Scientific Visualization, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Online Advertising, Data-Driven Marketing, Logistic Regression, Data Cleansing, Data Manipulation, Machine Learning, Python Programming, Deep Learning
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Social Media, Social Media Management, Social Media Content, Social Media Marketing, Social Media Strategy, Facebook, Product Promotion, Promotional Strategies, Promotions and Campaigns, Advertising
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Events and Conferences, Event Planning, Canva (Software), Event Management, Digital Content, Event Marketing, Content Creation, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Social Media Campaigns, Social Media, Product Design, Digital Marketing, Marketing Communications, Design Elements And Principles
Beginner · Guided Project · Less Than 2 Hours